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Pages 3 (753 words)
I. COMPANY PROFILE Apple can be said to be one of the most innovative Information Technology Company in the world today and this has been its way since its founding by two young innovators, Steve Jobs and Steve Wozniak. One of the most memorable moments in the history of this company was the unveiling of the Macintosh in 1984, which managed to garner a large following of consumers who appreciated the good quality of its design and were willing to pay high prices for it…
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In the computer market, where this company has traditionally been very strong, Apple has continued to strengthen its products by increasing their quality especially in desktops and laptops (Rouse, 1999). The latter has led to a great increase in the sales of the company, the sales in the Mac units alone brought in more than 10 billion dollars in revenue to the company, and this was a forty percent increase in sales from the previous year. Its continued innovative style and its ingenious marketing strategy, especially when unveiling new products, have continued to make Apple one of the leading companies in the IT sector. II. SITUATION ANALYSIS a) INDUSTRY There seems to be always a shift in the priorities of the IT sector every few years and this is most likely because this sector is currently thick with new product developments from the different companies involved in it. These products have become a part of everyday life and very few people all over the world can do without them. ...
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