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Tesla (electric car company) Marketing Analysis - Essay Example
Pages 6 (1506 words)
Tesla Motors Marketing Analysis Name: Tutor: Course: Institution: Date: Table of Contents Introduction 3 SWOT Analysis 3 Strength 3 Weakness 3 Opportunities 4 Threats 4 PESTEL analysis 5 Political factors 5 Economical factors 5 Social factors 5 Technological factors 6 Environmental factors 6 PORTER’S FIVE FORCES analysis 6 Bargaining Power of Suppliers 6 Bargaining Power of Buyers 7 Threat of New Entrants 7 Intensity of Competitive Rivalry 7 Threat of Substitute Products or Services 7 MARKETING MIX (7PS) analysis 8 Product 8 Price 8 Promotion 8 Place 8 Physical evidence 9 People 9 MARKETING ACTION PLAN 9 References 10 Tesla Motors Marketing Analysis Introduction Tesla Motors is a company th…
The company has its headquarters based in California, U.S.A, and it has principles aimed at facilitating development of Models in order to attain its objective of first customer delivery (Tesla Motors, 2010, p. 4). This will facilitate the efforts of pursuing new electric power train opportunities and automobile manufactures. In fact, the paper will focus on conducting SWOT, PESTEL, porter’s five forces, marketing mix and marketing action plan analysis on Tesla Company. SWOT ANALYSIS Strength Tesla signed a licensing deal with lotus cars in order to convert one of their sport models in to an electric car, which was lightweight, small car with all the external body panels made of plastic. On the other hand, the Tesla Roadster has become the first mainstream electric vehicle enquired by celebrities, thus bringing a more desirable model S to the market. ...
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