MARKETING PLAN FOR SKAGEN DESIGN

MARKETING PLAN FOR SKAGEN DESIGN Essay example
Masters
Essay
Marketing
Pages 16 (4016 words)
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Table of Contents
Introduction 3
Skagen Design: Company Overview 3
Analysis of Internal and External Environments 5
SWOT analysis 5
Strengths and Opportunities 6
Weaknesses and Threats 6
Market Choice for Skagen Design 7

Introduction

Entry Modes for International Marketing 9
Export-based Entry Mode 11
Contractual Entry Modes 11
Foreign Direct Investment 12
Joint Venture as appropriate mode for Skagen Design to enter China 13
Why Joint Venture for Skagen Design? 13
Marketing Objectives of Skagen Design 14
Product Mix 16
Price mix 16
Place mix 16
Promotion Mix 17
STP strategy of Skagen Design 17
Segmentation strategy of Skagen Design 17
Targeting Strategy of Skagen Design 18
Positioning Strategy of Skagen Design 18
Conclusion 18
References 19
Introduction 3
Skagen Design: Company Overview 3
Analysis of Internal and External Environments 5
SWOT analysis 5
Strengths and Opportunities 6
Weaknesses and Threats 6
Market Choice for Skagen Design 7
China and Business opportunities 7
Entry Modes for International Marketing 9
Export-based Entry Mode 11
Contractual Entry Modes 11
Foreign Direct Investment 12
Joint Venture as appropriate mode for Skagen Design to enter China 13
Why Joint Venture for Skagen Design? 13
Marketing Objectives of Skagen Design 14
Product Mix 16
Price mix 16
Place mix 16
Promotion Mix 17
STP strategy of Skagen Design 17
Segmentation strategy of Skagen Design 17
Targeting Strategy of Skagen Design 18
Positioning Strategy of Skagen Design 18
Conclusion 18
References 19
Introduction
In today’s competitive business environment, marketers are required to develop certain strategies to help them achieve sustainable competitive advantage. ...
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