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Michael Murphy Name Institution Date Michael Murphy What is their Brand? Murphy’s main marketing brand is his youthful age compared to other candidates who are his seniors. This positions him as a face of the new generation with fresh ideas for the development of unique strategies.
Murphy’s message stands-out from that of the other contenders as it is geared towards enhancing democracy and equality. His campaign team has worked tirelessly to mould their party’s flag bearer into a force with whom to reckon. The candidate has been marketed with a high-end consumer brand through a coherent and comprehensive program of fonts, web designs and logos. The entire graphic designed for his campaign have been made using the same design (Marshment, Stro?mba?ck and Rudd, 2010). This has made it simple for the supporters to adopt the designs when campaigning for their favorite candidate. His personality has also been brought into full public limelight through the publishing of a new novel that details his life experiences and aspirations. The iconization of Murphy has made the electorates feel as if they know him beyond the political circles. His campaign blogs and messages quote his vision that offers a compelling future. His vision clarifies, inspires and focuses on the progress of the individual members and the entire nation. How are the Three Candidates Positioned? The opinion polls show that the campaign promises being made by Murphy are appealing to most party members as compared to his competitors. The popularity gap has widened recently to 10%. The national polls also place him as the strongest candidate to compete with the opponent from the conservative party in the general elections. ...
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