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Michael Murphy - Essay Example

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Murphy’s message stands-out from that of the other contenders as it is geared towards enhancing democracy and equality. His campaign team has worked tirelessly to mould their party’s flag bearer into a force with whom to reckon. The candidate has been marketed with a high-end consumer brand through a coherent and comprehensive program of fonts, web designs and logos. The entire graphic designed for his campaign have been made using the same design (Marshment, Stro?mba?ck and Rudd, 2010). This has made it simple for the supporters to adopt the designs when campaigning for their favorite candidate. His personality has also been brought into full public limelight through the publishing of a new novel that details his life experiences and aspirations. The iconization of Murphy has made the electorates feel as if they know him beyond the political circles. His campaign blogs and messages quote his vision that offers a compelling future. His vision clarifies, inspires and focuses on the progress of the individual members and the entire nation. How are the Three Candidates Positioned? The opinion polls show that the campaign promises being made by Murphy are appealing to most party members as compared to his competitors. The popularity gap has widened recently to 10%. The national polls also place him as the strongest candidate to compete with the opponent from the conservative party in the general elections. The increase in the number of new youth members within the party is associated with his aggressive campaigns of popularizing the party outside the traditional circles. How are the Candidates differentiated from each Other? Murphy has numerous unique characteristics that distinguish his campaign demeanor from other competitors. They include personal charisma, public speaking, listening skills and his positive attitude towards challenges (Rossiter, 2004). Murphy possesses the highest educational qualifications among the contestants with a Masters degree in political science and currently pursues an undergraduate degree in economics. This improves his chances as the preferred candidate among the party members in spearheading the efforts geared towards improving democracy. Other leadership qualities that make him be favored by the party delegates include his willingness to make hard decisions, decisiveness, and capability to understand the leadership problems currently facing the party, effective management skills and sharing of other people’s values. Murphy is the only contestant in the race who has some prior experience in good performance within the party leadership. He was entrusted with taking care of the youth affairs which has seen the representation of youths and women in the administrative posts in the party. What are their Strongest Voter Segments? The strongest voter segments for Michael Murphy are the youths and women who believe in change with reference to his earlier performance record. His prolonged status as the youth leader within the party has made him interact with all the party members implying that everyone is aware of his leadership skills. What Messages are they focusing on? The main theme that Murphy is focusing on is the Enhancement of the Democratic Space and Fair Representation of all Groups within the Party. This will place the party at a better position to defeat the Conservatives in the national elections. This is encompassed in his campaign motto of hope and restoration. Murphy is also focusing on reaching the ...Show more

Summary

Michael Murphy Name Institution Date Michael Murphy What is their Brand? Murphy’s main marketing brand is his youthful age compared to other candidates who are his seniors. This positions him as a face of the new generation with fresh ideas for the development of unique strategies…
Author : harveyleslie
Michael Murphy essay example
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