How to improve police image in Luassane, Switzerland?

How to improve police image in Luassane, Switzerland? Research Paper example
Undergraduate
Research Paper
Marketing
Pages 3 (753 words)
Download 0
Police image in Lausanne, Switzerland Name: Institution: Introduction Lausanne is the capital of the canton. It is situated in Romandy, the French speaking part of Switzerland. For any police force to be effective it has to consider the international police ethics…

Introduction

There is a need to find out the actual cause and the most appropriate solution. The current image of the police force in Lausanne The police in Lausanne are struggling with an image problem. The head of the police department resigned citing criticism over policing in the Vaud capital. This has caused the police department to be in a state of confusion. The police chief challenged anyone capable of leading the police department to come forth and take charge. This exposes the desperation the police leadership in Lausanne. The police leadership tends to lack a strong sense of direction. This trickles down the police ranks in the police department, (Chan, 1997). The police policies are non functional. The youths over drink openly and women can walk for long alone due to insecurity concerns. Police leadership makes decrees which are not part of the police policy. The police are perceived to be soft on crime. The people of the city are increasingly becoming insecure. This is because the police are ineffective. For instance, the streets became a battlefield following a dispute between hockey team fans in Lausanne and Fribourg. This led to arrests and fights. The police were clearly unable to handle the situation in the city. The police leadership does not take the responsibility when such events occur. The police department needs an urgent rebranding in order to win the public confidence. ...
Download paper
Not exactly what you need?

Related papers

A study on brand marketing and its strategies crucial for Toyota to improve its tarnished brand image
The domestic markets have turned into global markets that heightened competition rivalry among existing domestic and new multinational enterprises. Since last two decades, the society has been experiencing a rapid technological improvement. The technological advancements have led to change the structure of entire trade and business. The management tasks and operational process are now backed with…
International Marketing: Snog Ice Scream in Switzerland.
The business plan would include an analysis of the market and the business environment of the new market. In addition a strategy for market entry and subsequent product mix would also be prepared that would enable it to gain market advantage in the new market. Finally an exit strategy and a monitoring plan would also be prepared so as to help the firm emerge as a formidable player in the market.…
The impact of social media on brand image of UK coffee shops
The main objective of this dissertation has been to identify the impact of the social media sites on the brand image of coffee shops in the UK for which Starbucks has been considered as the sample brand. In order to attain the objective, this dissertation has taken into consideration a mixed approach. Furthermore, the sample size for the project is 200 respondents who were supposed to respond to…
Brand and Consumer: Effect of Brand Image on Consumer Purchasing Behaviour
Alina Wheeler defined branding and brand identity in a concise manner. In her opinion, branding is a process intended to build awareness and customer loyalty towards a product or service whereas brand identity is a concept, which helps organizations to distinguish its products and services from the competing products and services (Wheeler, 2009). Globalization has produced an overflow of products…
literature review :Does team diversity improve performance? Discuss with reference to key academic studies in this area
This kind of diversity incorporates gender, work, experience, culture, age, ethical heritage, geographic location, region, thinking style, family status and communication style among others. However, at the present time, team diversity has been determined to be a concerning issue for the human resources department of an organisation regarding whether the venture is a fruitful one for the…
The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers' Purchase Intention and Brand Image in the Diamo
They also reported that compared to 2010, the global diamond sales significantly increased by 18% to $71 billion, close to the 2007 peak of $73 billion before the crisis. IDEX (2013) and Tacy LTD (2013) indicated that the majority of growth contributed to the mounting demand from Chinese and Indian markets. De Beers, which is reviewed in this proposal as an example of the world’s leading diamond…
The Changing Perception of a Woman's Physical Image Post World War 1: The Fashion Industry and the Role of the Media in Shapin
After World War I, with the popularity of fashion magazines, print media, television and the internet, the popular media has presented the perceived ‘ideal’ image of a woman. This mostly unrealistic perception, being pushed on to the people, has had a negative effect on the women’s own perception of their physical image often putting health on a lower priority or even contradicting healthy…