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Blue print and Distribution of Story Hotel in Stockholm
Pages 4 (1004 words)
Blueprint and Distribution of Story Hotel Name: Instructor: Task: Date: Blueprint and Distribution of Story Hotel The ever-increasing competition in the tourism and hospitality industry poses a notable challenge to various hotels and management staffs. Among the apparent trends aimed at creation of a meaningful experience, for customers in the hotel industry, include service blueprinting (Chon, Kandampully, Mok & Sparks, 2001).
The hotel has facilities made in the contemporary design and of high quality. As a marketing strategy, the management of the hotel encourages its customers to book and make prepayment for services online. To promote online room booking, the management of the hotel offers gift coupons to its customers. The hotel has posy and quiet meeting rooms for the locals of the city and others from outside. The hotel has a perfect distribution that the management uses to offer the best services to visitors at the hotel. The hotel uses the best ways to ensure a smooth and functional distribution channel. The various features of an effective and efficient distribution channel, one needs to ensure segregation that is dynamic. This involves marking services and products that create most profits to the business. In devising the various segments, the management takes into consideration the technical details to avoid instances that make the marketers have challenges in choose. A well segmented strategy provides utmost solution to the challenges that may come up in implementing a perfect channel of distribution. ...
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