The Restaurant Industries of the United Kingdom - Research Proposal Example

Introduction

A proper advertising strategy creates a long-lasting impact on the minds of people and the success of a business highly depends on the likeness of advertisement by consumers (Abideen, 2011).

Background
In context to the proposed research study, it is necessary to analyze the influence of consumer likeness on the advertisement success of restaurants. The restaurant industry of the UK is highly developed and there is a large diversity in the particular sector (Restaurant Growth UK, 2015). The country is surrounded by a chain of restaurants ranging from high-end types to takeaway outlets. However, in the research paper discussions will be made regarding the advertising strategies that would help Restaurant Gordon Ramsay to prosper more in the country with sustainability. Therefore, it is necessary for the restaurant to develop effective advertisement techniques that will attract customers. For this, the choice, preferences, and tastes of the consumers should be highly considered (Haymarket, 2013). Advertisements act as a promotional tool thus it is necessary to demonstrate the advertisement in such a way that customers are attracted and are well informed about the added facilities provided. An analysis of consumer behavior will also be conducted in the research paper that will help in understanding the response related to the given topic. Consumer behavior is the main attribute that the restaurant owners should focus on, which includes the social, economical as well as psychological aspects of consumers in a service industry (Peter & Olson, 2010). It is also necessary for the restaurant to select the proper medium for advertising to reach customers more effectively and create a positive impact on the minds of customers (Abideen, 2011).

Aim of the Research
The research aims at analyzing the
• Influence of consumer’s likeness on advertising success in the restaurant industries of the UK
The objective of the research

The objectives of the research are:
• Understand the consumer behavior
• Advertising strategies that may influence the success of the restaurant industries of UK
• Identifying the extent to which consumer likeness is responsible for the success of advertisements that would help in the development of the UK restaurant industries

Research Methods and Data

• The research will be conducted through a questionnaire survey
• The proposed research will follow the primary approach
• Respondents will be shown two sample advertisements video clips of Restaurant Gordon Ramsay and Chez Bruce collected from online sources
• Quantitative approach will be used for data analysis (Charles Zaiontz, 2014; Hohmann, 2005)