Entrepreneur Marketing: Vickers A Analysis - Case Study Example

Only on StudentShare

Extract of sample
Entrepreneur Marketing: Vickers A Analysis

First, she wondered whether to remain at UBUBU.com and facilitate the redirection effort. Secondly, she was unsure whether to give a notice, remain at UBUBU until sometimes February 2001, and possibly leave to spent time in Australia before her anticipated wedding or simply search for another job after her come back perhaps with Independent Means Inc. Her other option was either leave UBUBU as soon as possible and start working at IMI for free until she comes back after her wedding for full time pay (Machado & Cassim, 2004). This paper seeks to analyze each of the three options that Vickers-Willis could make. Clearly, Vickers-Willis seems to have lost direction and the original vision of UBUBU.com. She points out that, even though she had a deep commitment to UBUBU, colleagues, its operations, and its investors, she feels burnt out (Holloman, 2006). Additionally, she feels that the things that gave her motivation at the beginning of UBUBU.com have been lost while in the process making the company. Apart from that, the following twelve months would be very critical for UBUBU and as such, she thinks it would be very difficult for the company’s timetable to allow her to take some weeks for her wedding in the month of March 2001 (Stokes, 2010). Indeed, staying at UBUBU and helping with the redirection effort would prove unworthy to both her and the company. ...Show more

Summary

Entrepreneur Marketing: Vickers A Case Study Analysis Name Institution Entrepreneur Marketing: Vickers A Case Study Analysis Vickers-Willis graduated from Harvard School of Business in 1999. Vickers-Willis started UBUBU.com with three of his fellow HBS classmates…
Author : hmccullough
Entrepreneur Marketing: Vickers A Case Study Analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Entrepreneur Marketing: Vickers A Case Study Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Research Case study
1. How should you calculate the budget allocation for this project? Solution: I am inclined to agree with the advice given by V. Smith (Media Consultant). James Wiley (the Financial Director) indicated that the overall budget can only be $30,000. However if the results of the initial pilot sample is un-representative than it may be wise to run a second pilot sample approximately 212 respondents at an approximate cost of $1,272 in a market other than Chicago.
1 pages (250 words) Case Study
Case study- Marketing Plan
The United States qualifies as a market segment of coca cola. The consumption of the drink is a maturity level in this market segment as compared to other market segments divided via geographic factors. This market segment provides a large human population that creates a base for the coca cola market.
3 pages (750 words) Case Study
Case study for Coca Cola Marketing Analysis
This has resulted to an increasing market base for the good and services produced in a given entity. Technological advancements have led to increased competition in the global market as small companies can compete with major companies. Small companies have integrated online marketing in their sales and this has enabled them to boost their sales in spite of having inadequate capital and presence in most parts of the world (Michaels 17).
8 pages (2000 words) Case Study
Marketing Master Case Study
1999). The purpose of marketing planning and its principal focus are the identification and creation of competitive advantage Kitchen Made Pies operates in high dynamic environment which requires continuous optimization of a product mix and new ways to attract customers.
6 pages (1500 words) Case Study
Marketing Report Case Study
However, Varey (2001) postulates that integrated marketing is a paradigm shift towards more personalised, customer-oriented, technology-supported marketing systems. Global marketing is marketing on a world wide scale reconciling or taking commercial advantage of global operational differences and opportunities in order to arrive at predefined organizational objectives while creating uniqueness.
12 pages (3000 words) Case Study
Marketing Research Case study
From this perspective the overall sampling universe is more than simply the subject, and encompasses the largest entity to be described. As such the sampling universe is potential consumers who use Sat-Rad &
1 pages (250 words) Case Study
Case study- Marketing Plan
This market segment provides a large human population that creates a base for the coca cola market. In addition, the location of the Coca Cola Company is suitable for the consumption of
3 pages (750 words) Case Study
Hospitality Marketing Case Study
The case study explores the advances that the hotel has taken in the recent past to better its efficiency in customer service delivery in the ever competitive hospitality industry. Hilton hotels have for years been focusing on domestic progress in the lodging sector
3 pages (750 words) Case Study
Case study of marketing
The company has diligently strived toward the well being of its stakeholders as well as the general community, and managed to balance it with increased profitability, year after year. Nestle has shown high level of commitment to various causes which is apparent
16 pages (4000 words) Case Study
Digital Marketing: Case Study
Unlike other websites, Cross –fit Burke has a section for blog posts where different members express their views and narrates significant experiences at the organization or with certain staff-members of Cross- fit Burke. On the other hand,
4 pages (1000 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT