Entrepreneur Marketing: Vickers A Case Study Analysis

Entrepreneur Marketing: Vickers A Case Study Analysis Case Study example
Case Study
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Entrepreneur Marketing: Vickers A Case Study Analysis Name Institution Entrepreneur Marketing: Vickers A Case Study Analysis Vickers-Willis graduated from Harvard School of Business in 1999. Vickers-Willis started UBUBU.com with three of his fellow HBS classmates.


First, she wondered whether to remain at UBUBU.com and facilitate the redirection effort. Secondly, she was unsure whether to give a notice, remain at UBUBU until sometimes February 2001, and possibly leave to spent time in Australia before her anticipated wedding or simply search for another job after her come back perhaps with Independent Means Inc. Her other option was either leave UBUBU as soon as possible and start working at IMI for free until she comes back after her wedding for full time pay (Machado & Cassim, 2004). This paper seeks to analyze each of the three options that Vickers-Willis could make. Clearly, Vickers-Willis seems to have lost direction and the original vision of UBUBU.com. She points out that, even though she had a deep commitment to UBUBU, colleagues, its operations, and its investors, she feels burnt out (Holloman, 2006). Additionally, she feels that the things that gave her motivation at the beginning of UBUBU.com have been lost while in the process making the company. Apart from that, the following twelve months would be very critical for UBUBU and as such, she thinks it would be very difficult for the company’s timetable to allow her to take some weeks for her wedding in the month of March 2001 (Stokes, 2010). Indeed, staying at UBUBU and helping with the redirection effort would prove unworthy to both her and the company. ...
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