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Entrepreneur Marketing: Vickers A Analysis - Case Study Example

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Entrepreneur Marketing: Vickers A Analysis

First, she wondered whether to remain at and facilitate the redirection effort. Secondly, she was unsure whether to give a notice, remain at UBUBU until sometimes February 2001, and possibly leave to spent time in Australia before her anticipated wedding or simply search for another job after her come back perhaps with Independent Means Inc. Her other option was either leave UBUBU as soon as possible and start working at IMI for free until she comes back after her wedding for full time pay (Machado & Cassim, 2004). This paper seeks to analyze each of the three options that Vickers-Willis could make. Clearly, Vickers-Willis seems to have lost direction and the original vision of She points out that, even though she had a deep commitment to UBUBU, colleagues, its operations, and its investors, she feels burnt out (Holloman, 2006). Additionally, she feels that the things that gave her motivation at the beginning of have been lost while in the process making the company. Apart from that, the following twelve months would be very critical for UBUBU and as such, she thinks it would be very difficult for the company’s timetable to allow her to take some weeks for her wedding in the month of March 2001 (Stokes, 2010). Indeed, staying at UBUBU and helping with the redirection effort would prove unworthy to both her and the company. This is because, she needs time to prepare for her wedding, she needs money to support her herself and her fiance (Dave), and her unstable mind would not contribute efficiently to the well-being of the company due to her disoriented state (Longman, 2011). Personally, if I were to face such a scenario, I would opt to continue working at in order to support my dependants and myself, as even after a wedding I would still need money. Moreover, Vickers-Willis likely option to remain at UBUBU and assist with the redirection effort could prove ineffective. This follows the idea that Vickers-Willis noted that the things that gave her motivation to work at UBUBU, stay loyal to its investors, and stay supportive to her colleagues are no more. Generally, lack of motivation among workers leads to poor performance. This in turn causes loss of revenue through deteriorated sales (Nwankwo & Gbadamosi, 2011). Ideally, Vickers-Willis option to stay at and help with the redirection effort could lead to poor choice of redirection efforts mainly because of lack of motivation. However, looking at this option on the brighter side could actually provide greater insights for a better future for If only Vickers-Willis could opt to stay at UBUBU, she could provide other greater ideas which when implemented can result to tremendous growth of this company (Wright & Bruining, 2008). This is because she is one of the founders of UBUBU, a factor that puts her at a better position to understand the background of this company hence bring forth what the firm needs in order to succeed. If I could be Vickers-Willis, I could choose to motivate myself and remain at UBUBU instead of thinking of giving up a company that I started from scratch. What I would do if I were Vickers-Willis If I could happen to be Vickers-Willis, I could choose to either remain at UBUBU or shift to IMI. Profoundly, UBUBU is a company where I hold specific position and I soundly remain to be one of the founders. This crucial factor could alter my decision to shift to IMI. However, when I consider working at ...Show more


Entrepreneur Marketing: Vickers A Case Study Analysis Name Institution Entrepreneur Marketing: Vickers A Case Study Analysis Vickers-Willis graduated from Harvard School of Business in 1999. Vickers-Willis started with three of his fellow HBS classmates…
Author : hmccullough
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