Entrepreneur Marketing: Vickers A Analysis - Case Study Example

Only on StudentShare

Extract of sample
Entrepreneur Marketing: Vickers A Analysis

First, she wondered whether to remain at UBUBU.com and facilitate the redirection effort. Secondly, she was unsure whether to give a notice, remain at UBUBU until sometimes February 2001, and possibly leave to spent time in Australia before her anticipated wedding or simply search for another job after her come back perhaps with Independent Means Inc. Her other option was either leave UBUBU as soon as possible and start working at IMI for free until she comes back after her wedding for full time pay (Machado & Cassim, 2004). This paper seeks to analyze each of the three options that Vickers-Willis could make. Clearly, Vickers-Willis seems to have lost direction and the original vision of UBUBU.com. She points out that, even though she had a deep commitment to UBUBU, colleagues, its operations, and its investors, she feels burnt out (Holloman, 2006). Additionally, she feels that the things that gave her motivation at the beginning of UBUBU.com have been lost while in the process making the company. Apart from that, the following twelve months would be very critical for UBUBU and as such, she thinks it would be very difficult for the company’s timetable to allow her to take some weeks for her wedding in the month of March 2001 (Stokes, 2010). Indeed, staying at UBUBU and helping with the redirection effort would prove unworthy to both her and the company. ...
Download paper

Summary

Entrepreneur Marketing: Vickers A Case Study Analysis Name Institution Entrepreneur Marketing: Vickers A Case Study Analysis Vickers-Willis graduated from Harvard School of Business in 1999. Vickers-Willis started UBUBU.com with three of his fellow HBS classmates…
Author : hmccullough

Related Essays

Marketing Case Study Analysis
11 pages (2761 words) Essay
Case study of Tata cross culture marketing analysis
10 pages (2510 words) Essay
Strategic Marketing Case Study
4 pages (1004 words) Essay
Marketing case study
8 pages (2008 words) Essay
Case study- Marketing Plan
3 pages (753 words) Case Study
Case study for Coca Cola Marketing Analysis
8 pages (2008 words) Case Study
Marketing Case Study
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!