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Retailers Extensions or New Format based upon changing Consumers and Markets
Pages 3 (753 words)
Retailer’s Extension Name: Instructor: Task: Date: Retailer’s Extension The United States Demographics Profile (USDP) 2012 has revealed that, currently the estimated population growth rate (PGR) in US is 0.899%. In addition, the birth rate (BR) estimate is 13.68 births per every thousand people in the total population while the death rate estimates portrays 8.39 deaths per every thousand people in the total population.
My document examines effects of demographic shifts on consumption patterns. In addition, it highlights effects of changing consumer behavior on the performance off-price retailers and the marketing function numerous sources have revealed that demographic shifts pose significant impacts on the production, distribution, and individual consumer behavior. Significantly, demographic factors play a critical role in marketing. For instance, demographic trends can forecast change in the commodity demand. In addition, demographic variables influence profoundly on brand choice. Examples of off-price retailers include; the TJX companies, Ross Stores, and Big lots. These retail stores sell clothing and its accessories from major brands at relative discount. They take advantage of surplus and cancelled orders. In addition, they speculate on the mistakes made by counter parts in the full-price sector. Consequently, due to the increasing aging population, the declining middle class, and the high population of working women, it implies that there numerous surplus in the markets. ...
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