StudentShare solutions
Triangle menu

IMC PLAN For Door to Door Transportation Service - Essay Example

Not dowloaded yet

Extract of sample
IMC PLAN For Door to Door Transportation Service

The target customers are concerned with “get” component and monetary price are not mainly of monetary concern. Thus Double M will adopt the pricing strategy based on the perspective of customer “Value is everything I want in a service” and adopts the prestige pricing strategy (Zeithaml, 550). Prestige pricing is a form of demand based pricing strategy which offers high quality services; Double M also aims to provide its target customers with high quality service along with a sign of status. The demand increases as price increases because it is believed that the costlier the service is the more value it has. Analyzing the customer base, it can be assumed that they are willing to spend in order to travel comfortably for daily activities, for their families and the senior members along with the institutional. Therefore the price charged will be high by Double M and will aim to provide value for its service to the target customers. If a normal rate of bus service is $10 assuming it to be the minimum fare, Double M would charge $20-$25 as its minimum fare for its door to door service and maximum would amount to $45 to $50 depending upon the distance and service. The primary pricing objective of Double M is to build demand and achieve minimum level of revenue and build a user base which is extremely important for service such as door to door transportation service as its new and it needs to generate revenue so to maintain itself in the industry. Pricing objective are important as pricing strategy depend on pricing objectives of the company. The pricing objective should be in line with the goals and objectives of the organizations (Petzer, 221). 25 cost items which tends to make up the price of the product includes, price of raw materials such as automobile parts, tiers, set covers, paint, design, lights, electricity, labor, fuel, terminals, maintenance, administrative, roadways, construction charges, salaries of lower level which varies, fuel taxes, weight mile taxes, trolls and marketing cost such as advertisements, promotional cost, printing cost for hoardings and pamphlets. Since the company has an option of online business other cost would include, website cost, design, up gradation and maintenance cost of the website. The target customers of Double M are not price sensitive because they want a service that will provide them with comfort and with an accurate satisfaction level. Since the target customers are mainly the daily commuters and their families, the need of safety and comfort will be valued highly by the customers. Similar is with the organizations, who would value the service rather than the price of the service charged. Hence it can be said that the target customers are not price sensitive and demand is inelastic. Irrespective of the prices charged or any changes taken place the customers would prefer to travel through door to door transportation service. Pricing strategy tends to include various promotional techniques in order to attract the target customers and create a place in the market and in the minds of the customers. Double M would also adopt the promotional techniques as part of its marketing plan. During the launch of the service, Double M would go for promotional pricing and would offer certain percentage of discount for its travelers during the first month of its service along with added facility such as dropping the family members at 20% discount rate. This way the ...Show more


IMC PLAN for Door to Door Transportation Service Contents Pricing Strategy 3 IMC Strategy 5 Customer Relationship Management 6 Reference 8 Pricing Strategy Double M is a door to door transportation service delivery and aims to address transport concerns for its three segment of target market…
Author : una83
IMC PLAN For Door to Door Transportation Service essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"IMC PLAN For Door to Door Transportation Service"
with a personal 20% discount.
Grab the best paper

Related Essays

From the door
Emily is antisocial to the maximum extent and this is what inculcates many unanswered questions in the minds of the people of the town. The townspeople are quite suspicious about her activities but never get to know what she is up to until the end. The unidentified narrator of the story is most probably the townspeople, who despite their curiosity, remain unaware of Emily’s dreadful secrets throughout her life.
2 pages (500 words) Essay
Door Locking System With Using The Motion Sensor
It involves designing a system and using a microcontroller to program it. The aims and objectives of the project included detecting motion, sending output signal from the controller to motor, making a prototype of the system, creating an understanding of how a motion sensor works, as well as learning how to program a microcontroller.
32 pages (8000 words) Essay
The Garden Next Door: The Double Theme Of Exile And Identity
The question then is how to position the self to ensure that one is seen framed or centralized, as one would choose On some level Julio would recreate that paradise, centralize and empower himself, with his novel: he would write a testimonial novel in which he would be both observer and observed, subject and object, and by doing so, incorporate himself into the "Boom," make himself visible both inside and outside his work of fiction, as the I/eye in it and as the celebrity outside it.
2 pages (500 words) Essay
Comparison of world views in the universe next door
The book begins by explaining Christian Theism. Christian Theism has its roots back to the seventeenth century and continues to be prevailing even today. The book then progresses to shoe how ensuing world views, including naturalism, deism, nihilism and existentialism, have developed from Christian Theism and where they have deviated. Sire also sheds light upon their weaknesses and where they have failed.
6 pages (1500 words) Essay
José Donoso, The Garden Next Door
The exiles are from many countries and have been displaced due to political turmoil. This transition to new lives in new countries left many with their identities in a state of flux. Most of them had to discover new friends,
2 pages (500 words) Essay
Classification Essay - 'Life's A Door'
While teacher’s salaries are beyond the scope of this paper, educators today play an important role which should be acknowledged. Accordingly, while some professors are strict and spend little time motivating or encouraging
6 pages (1500 words) Essay
Reinventing the Wheel at Ryan Door Company
Having made this point, the very first type of outcome to use should be the measurement of work rate of employees. It should be possible for Ryan to tell the difference in time with which a specified amount of work is done. Subsequently, there should be a
2 pages (500 words) Essay
Next-Door Anthropology
This setting was chosen because as a researcher I had made prior visits that prove essential as a reconnaissance study. Because of this, there was no need of direction maps as I had well mastered the inroads and route. The community is accessible through rail
3 pages (750 words) Essay
The Double Door between Monsters and Heroes
In the Harry Potter series, J.K. Rowling builds up one of the most dramatic confrontations in literature when Harry Potter confronts Lord Voldemort and protects the peace in the world. In the popular film, Harry Potter and the Chamber of
5 pages (1250 words) Essay
DVD Review At Deaths Door
Through the DVD, one can easily tell the medical illegalities that existed in the hospital despite there being strict rules and regulations that control medical practice. It is these medical malpractices that led to Patel being termed as a murderer and faces several murder
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation