Southwest Airlines

Southwest Airlines Book Report/Review example
College
Book Report/Review
Marketing
Pages 5 (1255 words)
Download 0
Southwest Airlines Summary In the year 1992, the Southwest Airlines lost almost $2 billion and combined with the loss till 1991, the airlines lost almost $8 billion TWA, Continental and America West were three carriers which faced severe financial crisis and were called bankruptcy during this time…

Introduction

At the beginning this airlines started to fly to different cities of Texas at lower rates compared to its competitors. Although for small firms it is very difficult to survive after the having a price war, but Southwest airlines somehow survived in the competition. During this time the airlines company not only successfully survived this intense price competition, but also gained significant market share because of the cost-saving nature of its operation. Even larger airline companies could not achieve this level of cost efficiency during this time. But questions have been raised that how long this airline will survive? In the early years of its operations the airlines faced several legal cases. The famous of these cases was the case where the policy of flying from Love Field and cities of Texas have been criticized by the rival airline companies. Eventually, a negotiation between Southwest Airlines and rival companies has been met with the introduction of the Wright Amendment. This amendment provided Southwest Airlines greater success in later periods (Hartley, 2010, pp. 283-285). After these victories in respect to intense price competition and also in regard to legal cases, the airlines company started to face significant growth in the business. ...
Download paper
Not exactly what you need?

Related papers

Southwest vs. Jetblue Airlines
Southwest Airlines was first incorporated as Air Southwest Company on 15, March 1967. Its mission is to provide air transport to passengers within Texas State. However, Southwest Airline is currently operating in six states. It is serving over seventy cities, which enables the airline to make about three thousand three hundred flights daily. The porter’s five forces of the Airline industry with…
Southwest Airlines Case Study
Some actions required for Southwest Airline during that period were decreasing income, market share, intensifying competition, and degrading operational effectiveness. Reason In 1978, after deregulation of Airline industry in U.S. the entire airline industry become too competitive as many of the privet companies tried to grab the market share by expanding their coverage and by reducing the service…
Southwest Airlines Fuel Hedge Program. Why Southwest Hedged Fuel
US Airline Industry Background An overview of the US airline sector reveals an industry setting with numerous considerations where heightened competition and fuel costs are key determinants of performance. Global fuel prices are highly volatile, a trend which has been observed over the last two decades (Carter, Rogers and Simskin 1). Fuel costs greatly impact an airline’s operations since they…
Southwest Airlines Program Formulation and Implementation just on Pricing and Product Strategies
The customers pay for the basic transportation services and do not enjoy extra services such as movies and first class attendance. According to Reed (2006), Southwest airlines do not incorporate direct flights to locales outside the US in its flight program. Southwest was successful in establishing affordable prices, which would subsequently define its product of low cost transport. Their…
Southwest Airlines
The company battled in court against its rivals in Texas to establish for almost four years. In 1971, Lamar Muse joined the company as the CEO and led the company to an attractive IPO (Thompson & Gamble, 2011). Together with funds from private investors, and the IPO, the company managed to raise lose to seven million USD, funds that were used to purchase aircraft, equipment, and start-up capital.…
southwest airlines company
Analysis 16 6. Improvement due to the initiatives 17 7. Alignment of initiatives towards strategic management 18 7.1 Towards Customer 18 7.2 Towards Environment 19 7.3 Towards Operations 19 8. Comparison with other organizations 20 Reference 22 1. Southwest Airlines Southwest Airlines officially started operating in Dallas 42 years ago. After they took off the first flight, there was a radical…
Southwest Airlines Marketing Plan Report
The company encourages the employees to be creative in their own way while performing at the workplace. Goals and Objectives The company has the goal of ensuring that there is no compromise on the quality when the people fly in Southwest Airlines. The employees are to be trained in such a way that they always come forward to address the needs of the customers whenever required. Safety of the…