We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Southwest Airlines - Book Report/Review Example

Comments (0) Cite this document
Southwest Airlines Summary In the year 1992, the Southwest Airlines lost almost $2 billion and combined with the loss till 1991, the airlines lost almost $8 billion TWA, Continental and America West were three carriers which faced severe financial crisis and were called bankruptcy during this time…
Download paper
Southwest Airlines
Read TextPreview

Extract of sample
Southwest Airlines

At the beginning this airlines started to fly to different cities of Texas at lower rates compared to its competitors. Although for small firms it is very difficult to survive after the having a price war, but Southwest airlines somehow survived in the competition. During this time the airlines company not only successfully survived this intense price competition, but also gained significant market share because of the cost-saving nature of its operation. Even larger airline companies could not achieve this level of cost efficiency during this time. But questions have been raised that how long this airline will survive? In the early years of its operations the airlines faced several legal cases. The famous of these cases was the case where the policy of flying from Love Field and cities of Texas have been criticized by the rival airline companies. Eventually, a negotiation between Southwest Airlines and rival companies has been met with the introduction of the Wright Amendment. This amendment provided Southwest Airlines greater success in later periods (Hartley, 2010, pp. 283-285). After these victories in respect to intense price competition and also in regard to legal cases, the airlines company started to face significant growth in the business. The airlines company dominated the market of Texas by providing cheapest level of air services to passengers who were careful about the value of their income as well as the value of time. The policy of most frequent departures of domestic flights has been the most significant strategy of the airline company to gain high level of market share in the country. During the time point of 1987 Southwest Airline was charging $59 as “one-way fare between Dallas and Texas”, whereas during the same time point other airlines were charging $79 as one-way fare for the same route. During early and middle periods of 1980s the number of annual passenger traffic of the company was tripled. During 1989 the company started to increase the cost effectiveness of the company. This goal has been achieved by reducing the “operating cost per revenue mile” to 10 cents. This cost was almost 5 cents below compared to the average cost of the entire industry of the country. Growth in revenues and profits occurred during this time and the company decided to expand its operation by investing its internal financial funds, instead of taking loans. In early 1990s the airlines company expanded its operation across 34 cities in almost 15 states. The company had 141 flights and each flight had almost 11 trips per day. The business domain of rival airlines companies have largely been captured by the Southwest Airlines within late 1990s (Hartley, 2010, pp. 285-293). Again, in some of the markets of the country the company found itself lucky after capturing the share of its rivals. For instance, in Chicago after the announcement of the Midway Airlines of getting bankrupt in 1992, the Southwest Airlines gained significant amounts of share of the market by offering lower prices compared to other companies. During the 1990s prices charged by the Southwest Airlines were lower than fares charged by buses and private cars. This pricing policy helped the company to gain greatest amounts of profits and market share. During this time the company started to capture the most demanded market in the state of California and the company succeeded to a great extent ... Read More
Cite this document
  • APA
  • MLA
(“Southwest Airlines Book Report/Review Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.net/marketing/7422-southwest-airlines
(Southwest Airlines Book Report/Review Example | Topics and Well Written Essays - 1250 Words)
“Southwest Airlines Book Report/Review Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.net/marketing/7422-southwest-airlines.
  • Cited: 0 times
Comments (0)
Click to create a comment
Slavery, Kinship and Community in the Southwest Borderlands
This scholarly, objective study recounts how through slavery, ransom, ethnic fusion and other by-products of a violent frontier society a new culture was formed. Slavery gave it a common social and economic currency. Brooks cites the existence of a “fluid border” between the Ute Indian tribe and New Mexicans who, through the practice of slavery, were able to co-exist due in large part to the cultural commonality that slavery provided (Brooks 253).
4 Pages(1000 words)Book Report/Review
Sam Houston and the American Southwest
Nonetheless, Sam Houston and the American Southwest is an interesting book about life involving a child who is relentless and rebellious. Moreover, the author explains that the child had insignificant formal education, though he loved reading.
2 Pages(500 words)Book Report/Review
The report of International Business
The evaluation has been conducted taking into account the legal, regulatory, the cultural and the business environment. Porter’s Diamond Model of nation’s competitive advantage was used to evaluate
14 Pages(3500 words)Book Report/Review
Southwest Airlines
The weaknesses of the company are: slow expansion rate and absence of succession planning for Kelleher. The opportunities are: booming U.S. airlines industry, underserved
3 Pages(750 words)Case Study
Book Review - Captives and Cousins: Slavery, Kinship and Community in the Southwest Borderlands
This scholarly, objective study recounts how through slavery, ransom, ethnic fusion and other by-products of a violent frontier society a new culture was formed. Slavery gave
4 Pages(1000 words)Book Report/Review
Role of Information Technology for Efficient Operation Management in Airlines
The main focus of this research is on the effective utilization of information technologies, which are considered driving force of change in the business operation of airlines industry. To reduce the cost of production, at the same time to maintain the quality of products, the management in the airline industry decided to adopt new technologies.
10 Pages(2500 words)Book Report/Review
Book report flying for peanuts
y of the other existing airlines in the United States of America, has been able to offer their clientele flight at a cost that the average American can afford. The airline company was able to consider many other factors that other airlines have overlooked. It is important to
1 Pages(250 words)Book Report/Review
Strategic Management
Ryanair managed to acquire this position by critically analyzing the overall situation and then transforming itself into a low fare airline this idea was executed with the help of different marketing strategies (ELEANOR O’HIGGINS, 2010:
7 Pages(1750 words)Book Report/Review
Portfolio for Business model Generation
In the final section of this profile, a comparison would be made with respect to last year’s improvement. It will be vital to mention that the design of my personal profile will present certain leadership competencies that I gained during the specialization
19 Pages(4750 words)Book Report/Review
Book Report - Nuts by Kevin Freiberg
The book stresses that thinking out of the box is helpful in attaining immense results with little effort and within a short time-frame. It extends to illustrate how a company can define its set rules and regulations, which ensure
3 Pages(750 words)Book Report/Review
Let us find you another Book Report/Review on topic Southwest Airlines for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us