GUNNS AND THE AUSTRALIAN PULP AND PAPER MANUFACTURING INDUSTRY

GUNNS AND THE AUSTRALIAN PULP AND PAPER MANUFACTURING INDUSTRY Research Paper example
Undergraduate
Research Paper
Marketing
Pages 9 (2259 words)
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GUNNS AND THE AUSTRALIAN PULP AND PAPER MANUFACTURING INDUSTRY Table of Contents 1.Executive Summary 3 2.External Environmental Analysis 4 2.1 PESTEL Analysis 4 2.2 Porter’s Five Forces Model Analysis 6 2.3 Major Global Forces 7 3.0 Internal Environmental Analysis 8 3.1 SWOT Analysis 8 3.2 Core Competencies 10 4.Financial Analysis 11 5.Strategic Issues 11 6.Strategic Alternatives 12 7.Strategic Recommendation 13 References 14 Bibliography 15 1…

Introduction

This study highlights the strategic problems of the company and suggests measures that can be taken up by the company to ensure its sustainable growth in future. The external environment of the company has been analysed using PESTEL analysis and the various competitive factors affecting the company have been identified utilising the Porter’s five forces model analysis concerning the global paper industry. The strict environmental regulations and the strong supplier power in the paper industry are identified to be having a significant impact on the company. The internal environment of the company has also been analysed utilising SWOT analysis as the strategic tool. The core competencies of the company have been identified to be its diversified products portfolio and it is trying to attain competitive advantage in the market through the strengthening of its core competencies. The financial analysis of the company shows that indebtedness is a major problem of the company and it is facing difficulty to source its fund for future investments. ...
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