This study highlights the strategic problems of the company and suggests measures that can be taken up by the company to ensure its sustainable growth in future. The external environment of the company has been analysed using PESTEL analysis and the various competitive factors affecting the company have been identified utilising the Porter’s five forces model analysis concerning the global paper industry. The strict environmental regulations and the strong supplier power in the paper industry are identified to be having a significant impact on the company. The internal environment of the company has also been analysed utilising SWOT analysis as the strategic tool. The core competencies of the company have been identified to be its diversified products portfolio and it is trying to attain competitive advantage in the market through the strengthening of its core competencies. The financial analysis of the company shows that indebtedness is a major problem of the company and it is facing difficulty to source its fund for future investments. Based on the in-depth analysis of the company and its environmental conditions the best strategic alternative for the company has been identified to restructure its business model, focusing more on plantation based business and accepting the proposed investment proposal related to Bell Bay pulpwood mill. 2. External Environmental Analysis Gunns Ltd. is engaged in the business activities related to forest management, processing, milling, exportation and merchandising of wood products (Bloomberg, 2012). The company operates its business in the global paper industry and the external environmental analysis of the company has been done in this study utilising various strategic tools like PESTEL analysis and Porter's Five Forces Model. 2.1 PESTEL Analysis PESTLE stands for Political, Economical, Social, Technological, Legal and Environmental factors. It is an external environmental analysis tool which helps the organisations to determine the external trends (Knowhownonprofit, n.d.). Hence Gunns Ltd. which is an Australian company, the country’s business environment can be better understood through the PESTEL analysis presented below: (Source: Businessmate, n.d.). a. Political: Different types of social welfare policies have been undertaken by the Australian government in the recent years like lending support to the aging people and the introduction of the scheme of paid parental leave. Apart from this the carbon tax was enacted by the Australian government recently but had to face protest from different industrial sectors of the country (BBC News Asia, 2012). b. Economical: There has been a steady growth of the Australian economy in the past 10 years. It is likely that the economy would continue to be strong paving way to further industrial growth and development in the nation. On the other and the indebtedness of Australia has increased which is evident from the rise of external debt as a percentage of GDP. At the end of the year 2011, Australia's debt from foreign countries grew to around 94.58% of GDP (Marketline, 2012). c. Social: In accordance with Central Intelligence (CIA) World Factbook the Gini coefficient of Australia ranges from 0 to 100, i.e. from perfect equality to inequality were 30.5 in 2006. The aging population of the country is also on
GUNNS AND THE AUSTRALIAN PULP AND PAPER MANUFACTURING INDUSTRY Table of Contents 1.Executive Summary 3 2.External Environmental Analysis 4 2.1 PESTEL Analysis 4 2.2 Porter’s Five Forces Model Analysis 6 2.3 Major Global Forces 7 3.0 Internal Environmental Analysis 8 3.1 SWOT Analysis 8 3.2 Core Competencies 10 4.Financial Analysis 11 5.Strategic Issues 11 6.Strategic Alternatives 12 7.Strategic Recommendation 13 References 14 Bibliography 15 1…
Firm Growth Boeing Over the years, Boeing has taken advantage of its history and early entry into the market (since 1958) to become leaders in manufacturing commercial aircrafts. In 1958, Boeing introduced 707, the United States' first commercial jet airliner.
Brand Name Lead Leverage of Suppliers Brand name plays a significant role in luxury goods market. Consumers pay for the popular “brand name” when they are purchasing apparel, footwear and accessories. Such a brand name cannot be created overnight. In general consumer loyalty strategically developed over long run is essential to build company’s brand reputation.
Similarly, anodization occurs when a positive external bias is directly applied to the substrate. In the configurations of most plasma reactors, silicon dioxide layer and silicon are generally exposed to reactive electrons, ions, atomic oxygen agencies, deep-UV and radiation from X-ray during the process of oxidation.
The fact that it is a progressive narrative, its application of heavy violence, and dialogues, enables it to surpass conventional films, and make an impression. Tarantino manages to efficiently stage manage cinematography, editing, mise-en-scence, in addition to sound to generate unique effects, shadow traits of the characters, maintain the suspense of events, and most importantly entertain (Jewers, 89).
Following shows some of the products of different classes provided by McDonald's. Burgers: 1. Ham Burger (Not allowed in Pakistan) 2. Big Mac 3. Quarter Pounder 4. Maharaja Mac (Only in India) 5. McFeast 6. Big N' Tasty Desserts: 1. Pies 2. McFlurry Oreo 3.
Total quality management, defined as "set of management practices throughout the organization, geared to ensure the organization consistently meets or exceeds customer requirements" is now being applied by various organizations to meet the demand for low-cost products such as autos (Authenticity Consulting, LLC).
According to this Census, concentration ratios for the fluid milk (311511), womens and girl’s cut & sew dresses (315233), envelopes (322232), and electronic computers (334111) are 315, 525, 166 and 465 respectively. These are further translated as 42.6 percent,
Some of them can do work on their own while other must have a guide to tell them what to do. This term was originally introduced by an author whose name was Isaac Asimov in his book that was published in 1950; there were three laws of robotics presented by him. First
6 pages (1500 words)Research Paper
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you an essay for FREE
Contact us via Live Chat, call us at +16312120006or send an email to firstname.lastname@example.org