MRKT discussion questions week04 - Research Paper Example

Only on StudentShare

Extract of sample
MRKT discussion questions week04

In low involvement product, differences in segmentation were not that evident and often ignored. The reason I can surmise why segmentation is more evident in high involvement product than low involvement product was that high involvement product takes so much resources and time from the consumer that segmentation becomes significant. For example, in the respondents whom I asked for their considerations before buying the car, the interviewees really made a careful thought before buying the car. Considerations like fuel consumption, maintenance, up front cost, performance, comparison with other cars, etc. were considered before buying the car if indeed it was a real value for their money. Here, cars that were positioned in the lower to middle segment in the market caught their attention. High end cars with exorbitant price tags were automatically struck off from their list. Therefore, the segmentation of the market in terms of price worked for my respondents even if they belong to upper middle class income bracket who could afford more expensive cars. To validate my initial assumption about segmentation, I asked a respondent why he is zeroing in on value cars and not the flashy cars which men typically like. ...Show more


Name Class Teacher Date 1. What key segments can you identify for this product / service? Are there any differences in segmenting low involvement vs. high involvement?  The respondents for my assignment were two males and two females. Among those who made a relatively new purchase of high involvement product were the males…
Author : emmanuelleprosa
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"MRKT discussion questions week04"
with a personal 20% discount.
Grab the best paper

Related Essays

Discussion and Participation questions
The product specifications vary based on the demographic characteristics of the customers. For example senior citizens are the ideal customers to target for a firm in the tourism industry. Generation Y are a good group to target for companies that create video games.
3 pages (750 words) Essay
Discussion and Participation Questions
Successful companies such as Starbucks have strong CRS in place with initiative such as purchasing only fair trade coffee. Ethics plays an important role in the future success of a company. Back in the late 1990’s the apparel giant Nike Corporation got involved in a messy sweetshop scandal the image and reputation of the company.
3 pages (750 words) Essay
Discussion Questions and Participation - Marketing Essay
For instance an evaluation may reveal that the employees lack proper training in different areas. Providing the needed training will enhance the skills and capabilities of the staff. An evaluation can also serve the purpose of identifying potential opportunities to improve the products or services the company offers.
3 pages (750 words) Essay
Ocean Park: In the Face of Competition from Hong Kong Disneyland
In addition, it remains as the first thematic park established in Hong Kong and got a long history. In addition, over the years, the Ocean Park gained popularity worldwide and often gets a lot of visitors. Furthermore, the Park got ranked as the world’s 7th most popular amusement park.
3 pages (750 words) Essay
Case 9 Discussion Questions
This is a primary question due to the fact that the slated remodeling is expected to total not less than 500,000 USD. As a means to understand whether such an extravagant expense is warranted, the shareholders should most certainly withhold judgment on what the best approach would be until they have performed a bit of research to determine what level of sales increase such a plan may be capable of generating.
4 pages (1000 words) Essay
Talking in a detailed manner, the development of the internet powered communication technology along with the factor of rapid rise and faster acceptance of various kinds of technological gadgets has resulted in the process of a massive global technological revolution.
20 pages (5000 words) Research Paper
Additionally, it entails the promotion of products and services within markets. It is a key ingredient to the success of a business as it mainly focuses on customer satisfaction, consumer value and quality of goods and services that are offered. The commonly used strategy is known as the marketing mix which is composed of four variables referred to as the 4P’s of marketing.
5 pages (1250 words) Essay
Marijuana company
Doctors can prescribe marijuana as a drug for medical purposes. Some of the diseases that medical marijuana treats include cancer, epilepsy, glaucoma, HIV/AIDS, multiple
3 pages (750 words) Essay
The distribution channel must be located strategically for easier communication between the distributor and retailers (Kapoor and Kansal, 2003). Though logistics and distribution may have similar characteristics, there are clear differences. Logistics covers supplementary
1 pages (250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email