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Case Study - Just US! Table of Contents Table of Contents 2 Statement of the Marketing Challenge 4 Evidences from Case Study 4 Analysis of the Current Situation 5 Competitors 5 PEST 5 Political 5 Economic 6 Social 6 Technology 6 Porter’s Five Forces 6 Threat of New Entrant 6 Power of Buyer 6 Threat from Substitutes 7 Supplier Power 7 Competitor Rivalry 7 SWOT 7 Strength 7 Weakness 8 Opportunity 8 Threat 8 Identification of Alternative Solutions 9 Specific Marketing Strategy 10 Brand Performance 10 Expansion 10 Price Strategy 10 Distribution 11 Works Cited 12 Statement of the Marketing Challenge Primary marketing challenge for the company is to decide a sustainable marketing plan in order to
Kicking Horse has planned to open 100% fair trade cafes in Nova Scotia to create further challenge for Just US. The company is dependent on grocery stores to sell their product despite being a strategic business unit. Retailers decide how they want to present product line offered by the company to customers hence the company has limited control over retail channel sales volume. Juliet suggested that the company should invest 7% of annual sales revenue in marketing activities rather than pre decided $20,000 for 2009. ...
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