Case Study - Just US!

Case Study - Just US! Case Study example
College
Case Study
Marketing
Pages 5 (1255 words)
Download 0
Case Study - Just US! Table of Contents Table of Contents 2 Statement of the Marketing Challenge 4 Evidences from Case Study 4 Analysis of the Current Situation 5 Competitors 5 PEST 5 Political 5 Economic 6 Social 6 Technology 6 Porter’s Five Forces 6 Threat of New Entrant 6 Power of Buyer 6 Threat from Substitutes 7 Supplier Power 7 Competitor Rivalry 7 SWOT 7 Strength 7 Weakness 8 Opportunity 8 Threat 8 Identification of Alternative Solutions 9 Specific Marketing Strategy 10 Brand Performance 10 Expansion 10 Price Strategy 10 Distribution 11 Works Cited 12 Statement of the Marketing Challenge Primary marketing challenge for the company is to decide a sustainable marketing plan in order to…

Introduction

Kicking Horse has planned to open 100% fair trade cafes in Nova Scotia to create further challenge for Just US. The company is dependent on grocery stores to sell their product despite being a strategic business unit. Retailers decide how they want to present product line offered by the company to customers hence the company has limited control over retail channel sales volume. Juliet suggested that the company should invest 7% of annual sales revenue in marketing activities rather than pre decided $20,000 for 2009. ...
Download paper
Not exactly what you need?

Related papers

Case study on Nokia.
Situation Analysis …
Marketing Planning At Just Us! Cafes Case Study
Enhancing Customer Experience and Expanding Loyal Customer Base 13 …
Case Study on Toys "R" US Japan
The fate of Toys “R” US Japan is encompassed by issues such as leadership, understanding cultural diversity and implementing effective communication across varying cultures. Toys “R” US is a market leader in its industry particularly in the United States. Due to this advantage, its potential to expand can be possible across other economies with varying cultural backgrounds. …
Fulton's Ice Land Case Study
Therefore Fulton is trying to adopt some strategies which would increase its profits. Fulton’s current strategy To evaluate the current strategy of Fulton’s ice Land, the 4Cs of marketing is taken into consideration. The 4Cs includes Customer Value, Cost, Convenience and Communication (Crandall, p.57). Fulton’s Ice Land offers indoor staking with a conventional hockey rink surface. Steve…
Case Study: On-Campus Parking Policies
I have just been hired by State University to examine the parking problem on its urban campus firm. My role is to assess the current situation of the parking problem of the urban campus and provide recommendations that will be a long term solution to the parking problem. The second problem in the study is that the University is not earning the right amount of revenue from the parking. As the…
Case Study Based Report
Samsung electronics was a brand that was known for producing cheap products. It used to make black and white television and calculators from the year 1969 to 1990. But then things started to change. Samsung unveiled a new strategy called “new management” which was a top to bottom strategy for the whole company. In the year 2009, Samsung reached a revenue of $117 billion with profit of $8.3…
Nestle Case Study
The paper will eventually conclude by offering recommendations based on the analysed findings, which will help in solving strategic problems that affect the company. Introduction The history of nestle company began in 1860s when a trained pharmacist named Henri Nestle began researching for healthy economical alternatives to breastfeeding for mothers who could not lactate due to various reasons.…