Got a tricky question? Receive an answer from students like you! Try us!

- Just US! - Case Study Example

Only on StudentShare
College
Case Study
Marketing
Pages 5 (1255 words)

Summary

Case Study - Just US! Table of Contents Table of Contents 2 Statement of the Marketing Challenge 4 Evidences from Case Study 4 Analysis of the Current Situation 5 Competitors 5 PEST 5 Political 5 Economic 6 Social 6 Technology 6 Porter’s Five Forces 6 Threat of New Entrant 6 Power of Buyer 6 Threat from Substitutes 7 Supplier Power 7 Competitor Rivalry 7 SWOT 7 Strength 7 Weakness 8 Opportunity 8 Threat 8 Identification of Alternative Solutions 9 Specific Marketing Strategy 10 Brand Performance 10 Expansion 10 Price Strategy 10 Distribution 11 Works Cited 12 Statement of the Marketing Challenge Primary marketing challenge for the company is to decide a sustainable marketing plan in order to…

Extract of sample
- Just US!

Kicking Horse has planned to open 100% fair trade cafes in Nova Scotia to create further challenge for Just US. The company is dependent on grocery stores to sell their product despite being a strategic business unit. Retailers decide how they want to present product line offered by the company to customers hence the company has limited control over retail channel sales volume. Juliet suggested that the company should invest 7% of annual sales revenue in marketing activities rather than pre decided $20,000 for 2009. ...
Download paper
Not exactly what you need?

Related Essays

Case study on Nokia.
Situation Analysis …
12 pages (3012 words)
Marketing Planning At Just Us! Cafes Case Study
Enhancing Customer Experience and Expanding Loyal Customer Base 13 …
18 pages (4518 words)
Case Study on Toys "R" US Japan
The fate of Toys “R” US Japan is encompassed by issues such as leadership, understanding cultural diversity and implementing effective communication across varying cultures. Toys “R” US is a market leader in its industry particularly in the United States. Due to this advantage, its potential to expand can be possible across other economies with varying cultural backgrounds. …
6 pages (1506 words)
Fulton's Ice Land Case Study
Therefore Fulton is trying to adopt some strategies which would increase its profits. Fulton’s current strategy To evaluate the current strategy of Fulton’s ice Land, the 4Cs of marketing is taken into consideration. The 4Cs includes Customer Value, Cost, Convenience and Communication (Crandall, p.57). Fulton’s Ice Land offers indoor staking with a conventional hockey rink surface. Steve operates the staking program and runs a successful hockey program which is accompanied by decent profits. Steve wants to expand his business so that he could allow 700 people at one time in the public…
5 pages (1255 words)
Case Study: On-Campus Parking Policies
I have just been hired by State University to examine the parking problem on its urban campus firm. My role is to assess the current situation of the parking problem of the urban campus and provide recommendations that will be a long term solution to the parking problem. The second problem in the study is that the University is not earning the right amount of revenue from the parking. As the president of the State University observes, the amount of revenue that the car parking business earns is not enough to satisfy the opportunity cost. Apart from meeting the current cost, it doesn’t leave…
3 pages (753 words)
Case Study Based Report
Samsung electronics was a brand that was known for producing cheap products. It used to make black and white television and calculators from the year 1969 to 1990. But then things started to change. Samsung unveiled a new strategy called “new management” which was a top to bottom strategy for the whole company. In the year 2009, Samsung reached a revenue of $117 billion with profit of $8.3 billion. Inter-brand selected Samsung as the fastest growing brand for a time span of more than five years. Samsung electronics became one of the leading producers of semiconductors. Samsung became one…
10 pages (2510 words)
Nestle Case Study
The paper will eventually conclude by offering recommendations based on the analysed findings, which will help in solving strategic problems that affect the company. Introduction The history of nestle company began in 1860s when a trained pharmacist named Henri Nestle began researching for healthy economical alternatives to breastfeeding for mothers who could not lactate due to various reasons. Henri Nestle began by carrying out experiments of various combinations of cow’s milk, sugar and wheat flour with an aim of curbing the problem of infant mortality caused by malnutrition. The outcome…
8 pages (2008 words)