• Home
  • Subjects
  • Marketing
  • Discuss if Apple will continue on it's path to be a frontrunner in revolutionizing the digital marketplace. Discuss if Apple if Apple competition has increased their share of marketplace at Apple expensese. Discuss if Apple will succeed without

Discuss if Apple will continue on it's path to be a frontrunner in revolutionizing the digital marketplace. Discuss if Apple if Apple competition has increased their share of marketplace at Apple expensese. Discuss if Apple will succeed without - Assignment Example

Only on StudentShare

Extract of sample
Discuss if Apple will continue on it's path to be a frontrunner in revolutionizing the digital marketplace. Discuss if Apple if Apple competition has increased their share of marketplace at Apple expensese. Discuss if Apple will succeed without

Competition has become one of the strategic challenges that push Apple to reinvent the wheel to survive in the business market. While the company continues to increase its market share, it is clear that it approaches are expensive and it is questionable whether the company will remain a frontrunner in revolutionizing the digital world. From a close assessment, the company needs to focus on its sustenance in future. To do this, there is need to focus price competition and technology competitiveness.
One great challenge that is a potential threat to the survival of Apple Inc in the future is the competition by other innovation companies such as Samsung and Nokia. Although the company has created a unique profile by patenting most of its applications, Samsung has come around this challenge by using the Android Platform, which is the world’s favourite software platform. The mobile and Tablet users today prefer the Android platform over the iOS, which Apple Inc uses. The Android platform allows flexibility of access open source application, which makes it more integrative than any other operating system within the market. This is the major reason why the Apple mobile market is constrained as people shift their tastes towards this new software platform. This trend promises that Apple Inc is bound to experience a severe challenge if it does not take appropriate measures to counter ever rising competition in the market (Mallin & Finkle, 2011). Therefore, competition is a real threat to Apple’s future as the main player in the digital world.
While the company has continued to increase its market share in the last two years, its profit share is still very low compared to Samsung, its main competitor. To understand the value of Apple’s competitive strategy, it is crucial to compare the company market share and the price the company ...
Download paper

Summary

Apple Inc is an organization that has strived to satisfy the world’s demand for information technology infrastructure since the time it was founded back in 1977. The company strategy has been to bring the best user experience to its customer through innovative products and…
Author : raymundo19

Related Essays

APPLE, INC
The headquarters of the firm is based in Cupertino, California in the US, but operates internationally and has 34,300 employees. Its products include the Mac computers, the iPods which are now the most popular portable music players, the iPhone mobile handsets, and the iPad portable multimedia devices, and also software products such as iTunes. Apple’s internal environment The internal environment of Apple Inc. is described by its product development process that is part of its marketing management. The innovations development is so centralized because Steve Jobs is known to be a...
5 pages (1255 words) Essay
Apple Inc.
“Apple was founded in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit” (Apple Inc. History, 2008). It is currently the second largest company in the world and also the most valuable technological company in the world. Kim (2010) has pointed out that only Exxon Mobile is currently ahead of Apple as far as market capitalization is concerned. It is often said that apple’s success is heavily dependent on the charismatic leadership of its CEO, Steve Jobs. In fact many people believe that the battle for supremacy...
12 pages (3012 words) Essay
Apple Inc.
As for the software products, Apple offers a complete portfolio of consumer and professional software applications which include iOS and Mac OS X for its operating system; and iCloud for its online content tool. Moreover, Apple sells and delivers digital content and application such as music and literary art through iTunes Store, App Store, iBookstore, and Mac App Store. In line with its unique offerings, Apple sells a variety of third party compatible products such as printers, storage devices, speakers, and headphones; as well as applications of software programs. In terms of customers,...
16 pages (4016 words) Essay
Would there be Apple without Jobs?
has grown by leaps and bounds. Steve Jobs’ death earlier this year has raised apprehensions about the future of Apple Inc. Research Problem With the absence of man who has been termed as the single biggest factor in the success of Apple Inc, questions arise whether Tim Cook, the new CEO, will be able to lead the company and retain its dominant position. The other big doubt that emerges is whether Apple Inc. will continue to roll out innovative products as it did during Steve Jobs’ regimen. Research Design The study has used exploratory research to identify the apprehensions raised due to...
13 pages (3263 words) Essay
Apple
Due to this reason, tablets with the facility of mobile have appeared as perfect product which can satisfy the demand of customers (Infinite Research, n.d.). The smartphone and tablet PC industry is characterised by creativity, dependability and expandability. Smartphone and tablets are highly innovative products with trendy features where numerous factors can inspire the demand of this industry such as usage of internet among customers, increased competitiveness and delivery of smartphones and tablets among others. In this regards, the five forces model presented by Michael Porter is an...
16 pages (4016 words) Essay
Apple
The consumers of Apple all over the world are highly gadget friendly in nature and they loves to explore the latest innovative features, that are provided by Apple products, even if that means availing the product at a high price. Answer 2 In the first case the company is required to develop or enhance its communication strategy with the consumers. Strategies to develop marketing communication happen to alter from company to company depending on differences in marketing and budget objectives. Different tools related to enhanced marketing communications related to advertising, conducting public...
21 pages (5271 words) Case Study
Apple Inc
This pricing strategy has allowed the company to rule over the Smartphone and the Tablet industry for a long period of time. The company offers high end devices and fast gadgets to customers, and this is why Apple is able to charge premium prices from its customers. The company has not yet been required to change its static pricing strategy because of its strong and dominant position in the market.
...
3 pages (753 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!