Competition has become one of the strategic challenges that push Apple to reinvent the wheel to survive in the business market. While the company continues to increase its market share, it is clear that it approaches are expensive and it is questionable whether the company will remain a frontrunner in revolutionizing the digital world. From a close assessment, the company needs to focus on its sustenance in future. To do this, there is need to focus price competition and technology competitiveness.
One great challenge that is a potential threat to the survival of Apple Inc in the future is the competition by other innovation companies such as Samsung and Nokia. Although the company has created a unique profile by patenting most of its applications, Samsung has come around this challenge by using the Android Platform, which is the world’s favourite software platform. The mobile and Tablet users today prefer the Android platform over the iOS, which Apple Inc uses. The Android platform allows flexibility of access open source application, which makes it more integrative than any other operating system within the market. This is the major reason why the Apple mobile market is constrained as people shift their tastes towards this new software platform. This trend promises that Apple Inc is bound to experience a severe challenge if it does not take appropriate measures to counter ever rising competition in the market (Mallin & Finkle, 2011). Therefore, competition is a real threat to Apple’s future as the main player in the digital world.
While the company has continued to increase its market share in the last two years, its profit share is still very low compared to Samsung, its main competitor. To understand the value of Apple’s competitive strategy, it is crucial to compare the company market share and the price the company ...Show more