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Health care marketing - Essay Example

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Health care marketing

Today, marketing companies advertise new healthcare companies by posting their ads on famous websites so that when an internet user opens that website, he/she should be able to view that ad. Moreover, the marketers also advertise the services being provided by those companies in order to give people detailed information about those services. Pharmaceutical companies also advertise their new products to make health professionals and general public aware of those products. Apart from internet and television advertising, healthcare and pharmaceutical companies also use events and promotion programs to advertise their products and services. The companies arrange events of public interest by putting in the elements of music, entertainment, and kids’ shows to attract a large number of people. People participate in such programs to enjoy some time wit their families, as well as to know latest information about healthcare practices, products, and services. The main aim of those events is to build awareness about new technologies, products, and services. ...
They send their sales teams to different areas, such as, homes, supermarkets, schools, and colleges to distribute the brochures and flyers. These advertising techniques have also proved to be very effective in generating high levels of sales, as well as in building public awareness. I feel that current marketing techniques are affecting consumer trends towards healthcare services in a positive way. These techniques are making people aware of

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Summary

HEALTHCARE MARKETING [Your name here] [Name of university] [Due date of paper] Healthcare Marketing I believe that current healthcare marketing techniques, such as, advertising trends in pharmaceutical marketing, promotion of specialized clinics and hospitals, public relations events related to health care, and sales promotions of health care products or services are proving very effective in making people aware of latest trends and technologies related to provision of best healthcare facilities…
Author : geopurdy
Health care marketing essay example
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