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SUSTAINABLE MARKETING- critical analyze an organization
Pages 8 (2008 words)
Sustainable Marketing (Name) (Institution) (Course) (Tutor) (Date) Table of Contents 1Introduction 3 2Stakeholder Analysis 4 3Customer Analysis 4 4Competitor Analysis 5 5Company Analysis 6 6Community Analysis 7 7Brand Positioning Analysis 7 8Bibliography: 10 1 Introduction Emirates Airline is a long-haul airline which is ranked second to Singapore Airlines in terms of profitability.
As far as the triple bottom line is concerned, the airline has made a number of steps towards achieving these three requirements. According to its official website (Emirates), it has a foundation called the Emirates Airline Foundation. This foundation has the task of providing funding in a number of crucial projects within the developing world. This has thus helped to improve the livelihoods of the people living within these countries. The airline has also committed itself to follow the four pillar strategy set by the International Air Transport Association (IATA). These are aimed at ensuring that the levels of carbon emissions come down. The airline has done this through a number of strategies such as the adoption of technology that is advanced. It has also committed itself to use of efficient aircrafts that reduce the amounts of emissions, as well as, the noise in the environment. This has helped the company maintain an emission level that is 30% lower than the average airline emissions. The company has also employed a strategy of recycling and waste reduction, staff education, lower energy use and greater communication. ...
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