SUSTAINABLE MARKETING- critical analyze an organization

SUSTAINABLE MARKETING- critical analyze an organization Essay example
Ph.D.
Essay
Marketing
Pages 8 (2008 words)
Download 0
Sustainable Marketing (Name) (Institution) (Course) (Tutor) (Date) Table of Contents 1Introduction 3 2Stakeholder Analysis 4 3Customer Analysis 4 4Competitor Analysis 5 5Company Analysis 6 6Community Analysis 7 7Brand Positioning Analysis 7 8Bibliography: 10 1 Introduction Emirates Airline is a long-haul airline which is ranked second to Singapore Airlines in terms of profitability…

Introduction

As far as the triple bottom line is concerned, the airline has made a number of steps towards achieving these three requirements. According to its official website (Emirates), it has a foundation called the Emirates Airline Foundation. This foundation has the task of providing funding in a number of crucial projects within the developing world. This has thus helped to improve the livelihoods of the people living within these countries. The airline has also committed itself to follow the four pillar strategy set by the International Air Transport Association (IATA). These are aimed at ensuring that the levels of carbon emissions come down. The airline has done this through a number of strategies such as the adoption of technology that is advanced. It has also committed itself to use of efficient aircrafts that reduce the amounts of emissions, as well as, the noise in the environment. This has helped the company maintain an emission level that is 30% lower than the average airline emissions. The company has also employed a strategy of recycling and waste reduction, staff education, lower energy use and greater communication. ...
Download paper
Not exactly what you need?

Related papers

Sustainable Marketing
In order to successfully deliver a competitive market, most of the companies do pass their products through the environmental effect that their products might be having; once it is clear in a particular area if sustainable marketing is effective in the overall goal of the company as whole. (Binswanger, H. 1994) This will lead to the overall improvement in the achievement of all the set objective,…
Sustainable marketing Report
The project also highlights about the green marketing process and the present issues which are faced by organisation about maintaining the ecological balance of the environment. Apart from this an organisation has been chosen to have an insight of their environmental policy and marketing mix strategy which they have undertaken. In this report Hewlett Packard or what is popularly known as HP is…
Marketing Plan for Sustainable Boosting Of Hollywood Movies in China
The primary market for the distribution of the Hollywood movies is mostly the western markets and the primary target audience was also considered western in nature. With the evolution of technology and the growth of demand for Western lifestyle, more and more consumers across the world, mostly from developing nations of Asia are interested in being the consumers and the audience of high class…
Sustainable marketing plan
The Oman Air played a significant contribution in making Muscat as a major traffic hub through initiating wide number of commercial, industrial and tourism activities. The network of airline services of Oman Air operates in Middle East, Asia, Europe, and Indian subcontinent. The growth and development history of Oman Air witnessed the commitment towards offering sustainable, reliable and quality…
Description and critical evaluation of a company's overall digital marketing efforts
With up to 4.5 million likes on facebook and over 170 thousand followers on twitter, eBay is actively increasing its popularity all around the world. It has a modern website that is quite user friendly, it easy for one to find his or her way around the site be it to buy or sell a phone, a car or an accessory among others. Consequently, its default search engine gives results of all its networks;…
Sustainable Marketing
On the other side marketing can contribute in the development and diffusion of sustainable innovations in the form of use of solar energy, organic food, use of renewable energy resources and energy conservation. The main issue related to sustainability marketing is the way by which an organization can develop sustainable products and market those products or services in such a way which would…
Relationship Marketing
In order to get a deeper insight into the matter, various concepts of traditional marketing and relationship marketing have been compared and evaluated. The slow decline of traditional marketing is a signal that marketers need to revive their strategies and shift their focus from suppliers to customers. The research will also throw light on the critical matter of relationship establishment and its…