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Essay example - Apple case study

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Masters
Essay
Marketing
Pages 7 (1757 words)
Apple Inc Case Study Name Instructor Task Date 1. Apple competitive advantage The company was initiated with a strong focus to provide quality services to customers towards .meeting their demands satisfactorily. It adopted effective diversification policy, which was based on its strength, and capacity, which facilitated its competiveness…

Extract of sample

The company in its approach, designed strategies based on the market player’s weaknesses and customer generational needs to ensure faster growth. In particular, it integrated superior infrastructural set up than market players, which provided modern recording and sales techniques. This is to ensure that customers receive modern musical services based on broadband and iPod technological enabled systems. Ideally, most customers in the music industry including recorders consider modern technological enabled production system, which ensures good quality hence superior returns. This element enabled Apple to develop its .market rapidly due to its advancement in various aspects, which was a weakness to renowned market players. Variably, the company also integrated its management techniques to ensure effective administration of its resources to ensure quality proceeds, a concept the dominant firms poorly executed. It also provided favorable recording terms with initiation of subsidy fund system to poor artist who would could not sustain recording expenses. This aspect attracted most artist to its services coupled with it modern techniques of production. ...
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