Individual report on a given case study

Undergraduate
Essay
Marketing
Pages 6 (1506 words)
Download 0
The theme park was founded in the year 1923 by Walt Disney. The Walt Disney Company aimed at producing unparalleled entertainment experiences for people based on its fun-filled environment, joy-rides,…

Introduction

Disneyland mainly targeted the children because it could help the company to increase the footfalls. Children are not allowed to go by themselves by their guardians hence, the company received more visitors and the business had a profound effect in the company’s profit. The primary objective of Disneyland Paris was to attract the citizens of Europe to the large amusement park without facing any political disturbances (McCrie, 2011, p.7). The Disneyland Paris incorporated some changes in their theme park in order to attract the local visitors. The theme park consisted of the American cartoon characters along with a flavour of the French culture. Restaurants and snack bars had seating arrangements because the French preferred to sit and relax while dining. The Disneyland Paris also aimed at reducing long queues by providing diversion for people; for example, additional studios and theatres near the rides. Since Disneyland concept in Europe was new and it was an American theme park, the company decided to hire most of the French as staffs. The quality of service was improved on a high scale and the visitors were taken care by the staffs with high level of courtesy. The operations management of Disneyland played a crucial role for the benefit of the company. The management department enhanced the quality of service and the restaurants. The staffs were taught to be very polite to the visitors because it was the only key to attract more customers and increase the revenue of the company. Since Disneyland Paris was a mega project established in Europe, special approaches were required to be taken in order to develop a positive reputation in the market. The staffs and the management of Disneyland Paris were able to create a courtesies environment in the work culture. The rides and the characters of Disneyland also played important role to gain the attention of visitors (Murthy, 2009, p.92). Overall the standard operating procedure of Disneyland was based on ...
Download paper
Not exactly what you need?

Related papers

Zara and Ready Meals Case Study Individual Report
The problem arose mainly because of centralized stock ordering system, which was being practiced by Strutt. There is a change in the stock ordering and delivery system, which sees the losses tremendously reduced, and a significant improvement in customer satisfaction. Before and after Status of Ready Meals Case The initial system is flawed with extensive variations of the orders demanded. Strutt…
7 pages (1757 words)
Individual Global Market Research Case Study Analysis
When Brooks shares these ideas with the rest of the management team, he receives a very strong resistance from them apart from Drew Spenser who further challenges the firm to take its operations to markets that have previously been considered unproductive (Aaker & Aaker, 2010). In business, the only pointer to growth and development is expansion. Expansion may be reflected in the increased…
5 pages (1255 words)
Zara case study analysis report
In this fast fashion industry the threat of new entry is quite low; bargaining power of the buyers is quite high and the Rivalry among competitors is intense. The fast fashion apparel industry (UK in particular) is believed to be in the maturity stage. Zara gets strong financial back up from the parent company. Zara contains 1,751 stores and over 200 designers. To provide a fast fashion image to…
16 pages (4016 words)
Case Study Based Report
Samsung electronics was a brand that was known for producing cheap products. It used to make black and white television and calculators from the year 1969 to 1990. But then things started to change. Samsung unveiled a new strategy called “new management” which was a top to bottom strategy for the whole company. In the year 2009, Samsung reached a revenue of $117 billion with profit of $8.3…
10 pages (2510 words)
Case Study Report
According to the latest figures unemployment is down to 7.4 percent. In 2008, the global financial crisis led UK into the deepest and longest recession ever in their history. But the good news is that the consumer spending is rising because of cheap and easy credit. The GDP of the country which is the main economic growth indicator rose by 0.8 percent in Q3 2013. This shows that the country is…
7 pages (1757 words)
Individual Global Market Research Case Study Analysis
When Brooks shares these ideas with the rest of the management team, he receives a very strong resistance from them apart from Drew Spenser who further challenges the firm to take its operations to markets that have previously been considered unproductive (Aaker & Aaker, 2010).…
5 pages (1255 words)