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Classic Airlines Marketing Solution - Essay Example
Pages 6 (1506 words)
Classic Airlines’ Marketing problem Name Institution Classic Airlines Marketing problem Introduction Business problems are the challenges that a business encounters that serve as a set back to the business attaining profit or reaching its goals. For instance, the problems that start-up businesses face are different from those that ongoing businesses may face…
This is irrespective of a manager’s educational background or their intellectual abilities as problem solving is a nurtured skill. Problems are a part of a business’s routine that helps it to grow. For instance, the objective of this paper will be to solve classic airlines marketing problem using the nine-step model by identifying and defining the problem. Additionally, it will tackle the objectives and obstacles available in the solving of the marketing problem of the airlines marketing department. Issues identification within Classic Airlines Classic airline is the world fifth largest airline with three hundred and seventy five jets in its stable. It has over two hundred and forty flight destinations with at least two--thousand three hundred flights in a day. Its existence is over twenty-five years, which has seen the company grow to having a total number of thirty two thousand employees. Its average turnover per year is between ten million and nine billion. Like any other business structure, Classic Airlines has had its part of challenges. The company witnessed intense plummet of its share price in the stock market because of flying uncertainties. ...
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