Classic Airlines Marketing Solution - Essay Example

Only on StudentShare

Extract of sample
Classic Airlines Marketing Solution

This is irrespective of a manager’s educational background or their intellectual abilities as problem solving is a nurtured skill. Problems are a part of a business’s routine that helps it to grow. For instance, the objective of this paper will be to solve classic airlines marketing problem using the nine-step model by identifying and defining the problem. Additionally, it will tackle the objectives and obstacles available in the solving of the marketing problem of the airlines marketing department. Issues identification within Classic Airlines Classic airline is the world fifth largest airline with three hundred and seventy five jets in its stable. It has over two hundred and forty flight destinations with at least two--thousand three hundred flights in a day. Its existence is over twenty-five years, which has seen the company grow to having a total number of thirty two thousand employees. Its average turnover per year is between ten million and nine billion. Like any other business structure, Classic Airlines has had its part of challenges. The company witnessed intense plummet of its share price in the stock market because of flying uncertainties. ...
Download paper

Summary

Classic Airlines’ Marketing problem Name Institution Classic Airlines Marketing problem Introduction Business problems are the challenges that a business encounters that serve as a set back to the business attaining profit or reaching its goals. For instance, the problems that start-up businesses face are different from those that ongoing businesses may face…
Author : twelch

Related Essays

Classic Airlines Marketing Solution
The airline’s CEO is under immense pressure to turn around the fate of the company. The most problematic situation for the company is that it is currently incurring a large cost per customer per mile, and, to add to this problem, the company has just made a mistake in its marketing program. Thus, in this scenario, a new and a fresh marketing approach is required, implications of which should trickle down to the entire organization. This marketing strategy should keep customers as its focal point, because current customer satisfaction level is very low for the organization. Another important...
10 pages (2510 words) Essay
Classic Airlines.
The airline industry is an oligopoly. Oligopolies are characterized by having a limited numbers of participants in a market structure that has a medium level of price elasticity. Since there are few competitors companies tend to react to changes in prices of other airlines. The airline industry has been in a cost savings mode for several years. Since 2002 the number of people working in the airline industry has been reduced by over 150,000 workers (Plunkett Research, 2011). The revenues generated by the industry in the United States are significant. According to the USTA the airline industry...
7 pages (1757 words) Essay
Classic Airlines
Classic Airlines has enjoyed the benefits of participating in an oligopoly marketplace. In an oligopoly there are few companies that control the entire market. The purpose of this paper is to find a solution to solve the problems at Classic Airline using a nine step problem solving process. Step 1) Describe the Situation Classic Airlines is operating in an industry that has seen a long term reduction in business as a consequence of the catastrophic events of 9/11. Since that terrorist attack the industry has seen a steep rise in operating costs associated with security measures. The volatile...
9 pages (2259 words) Assignment
Classic Airlines Marketing Solution
102). The nine step problem solving model is described as an ideal framework that enables leaders of business organizations and companies with guidelines of understanding problems and how they can deal with them through making the right decisions (Petrolini & Walden, 2000, p. 1). Classic Airlines is faced with a marketing problem which has resulted in the loss of customer confidence and decreased share prices. This problem is worsened by the fact that fuel costs have increased and labor force has become more expensive to acquire and maintain. The airline’s board of directors has thus decided...
8 pages (2008 words) Term Paper
Classic Airline's Marketing Solution
Classic Airlines is the world’s fifth largest airlines and has witnessed a steady growth in the 25 years since its inception. However, though profitable, the airline has not been spared from the challenges that affect airlines. For instance, increased uncertainty about flying negatively affected the stock prices which saw Classic airlines recording a 10 % decrease in the share prices in 2004. Its negativity has resulted in low employee morale where consumer confidence seems to be declining. Loyal customers also seem to be jumping ship and those remaining are flying less frequently. The...
9 pages (2259 words) Essay
Classic Airlines Care Study
Many have chosen to fly by other airlines and while Classic Airlines has the data and customer feedback that highlights the problems, there has been no proper attempt or management support to address the issues. The present CEO Amanda Miller believes that customer loyalty and revenues is primarily price driven, and is most concerned with reducing cost which she believes will bring back new customers as well as those who have switched their loyalty to competitors. Internal and External Pressures Contributing to the Current Crisis There appears to be a silent tussle going on between two sides-...
3 pages (753 words) Essay
Classic Airlines marketing Solution
As per the case study, the firm is losing its profitability and faring really poorly against its competitors. Customer retention rate is poor and the service is very inadequate. Root Cause Analysis Model The Root Cause Analysis (RCA) model is used in internal audits and other problem detection fields. It is “a research-based approach to identify the bottom-line reason of a problem with root cause representing the problem” (Mainardi, 2011: p180). It involves a structured investigation into a given problem to ascertain the true and real cause of a given problem (Anderson et al, 2009). This...
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!