Advantages and Disadvantages to Kraft Foods - Case Study Example
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Extract of sample Advantages and Disadvantages to Kraft Foods
Therefore, if Kraft Foods starts producing healthier products, it will establish positive relationships with different stakeholders. The move will also depict that the company is committed to corporate social responsibility (Lussier 2008, p. 223).
On the other hand, the company is likely to lose some of its customers because the new versions of chocolate will have a different taste. Notably, the esteemed customers of the company have been consuming its products because of their unique taste. However, lowering the calorific value of the chocolate versions will alter the product taste. Many customers may not like the new taste. The company will also incur new costs in production. Worth noting is the fact that the company will need to source ingredients that will be used in the production of lower-calorie chocolates. In addition, the company will need to spend on advertising and promotion strategies in order to introduce the new versions into the market.
In my opinion, the UK government is likely to introduce legislation that will require taxation of high-fat food products like chocolate. Since the government has experienced the financial burden resulting from medical costs associated with the high morbidity cases resulting from obesity, it is likely to take new measures. The government is also concerned about the health of children and adolescents who are more affected by high-fat food products such as chocolate bars. Therefore, there are higher chances that the government will intervene (Lussier 2008, p. 223).
Denmark repealed its fat-tax law after the realization that it contributed to increased consumer prices for the high-fat products. The tax did not motivate companies to produce healthier products. On the contrary, the tax law increased consumer prices, and the consumers had to bear the financial burden.
This paper tells that Kraft Foods will benefit from producing lower calorie versions of the existing chocolate bars. The move will exhibit the company’s commitment to addressing issues related to obesity by promoting healthy eating habits. The customers of the company, as well…
In fact Kraft boasts of a number of industry and category leaders such as Philadelphia Cream Cheese, Tang, Oreo biscuits, Maxwell House, Cadbury, Oscar Mayer and Tang.
Kraft products hold major shelf space in big retailers such as Walmart and include many foodstuffs like mayonnaise, relish, sauces, biscuits, cereal and many other items.
This paper presents brief report of Kraft Foods Inc. and its history starting from late 1890s till now. The paper demonstrates governance structure of Kraft Foods Inc: board of directors, top management and shareholders, corporate social responsibility of the company and its macroenvironment: sociocultural factors; technological factors; political and legal factors and economic factors.
The objective of this report is to analyse the financial structure of both companies with respect to corresponding industry where they operate. In order to analyse the financial structure, several key ratios have been analysed in this report which include, valuation ratios, profitability ratios, and financial strength ratios.
Nearly 40 of its brands are as old as a century. It is an independent public company which is listed on the New York Stock Exchange. Its annual revenues are around US$49.207 billion, as 2010 figures depict.
This would see if the mission is viable enough or a different proposed mission would work better for the company. The SWOT/TOWS analysis was meant to relate the internal company strengths and weaknesses against the market threats and opportunities. The competitive matrix table was drawn and an analytical comparison made to the IFE and EFE tables as interpreted.
A marketing strategy is a process that allows an institution or organization to direct its limited resources on broad opportunities, which increase its sales and sustain a competitive advantage. This asserts that marketing significantly enhances a strong customer relationship and creates value for customers.
According to the essay, Kraft food company has enforce strict directions to restrict the sale and utilization of GMO crops perceived as harmful for people use and the Washington Biotech industry has summoned the federal administration to make sure that validated tests mechanism for corns are in order.
The website provides information about the operations that Kraft Foods undertakes. Corporate information presented on the website introduces the website user to the actual business line of the company, highlighting the products and services
The author states that in Greece, the production quantity of wine is quite limited and extending from a decade before. However, in the recent decade, the production quantity of wine is growing to a considerable amount due to the finest and expert human resources. Some of the major wine producing region are Anchialos, Attica, Rapsani, Limnos, Paros.
16 pages (4000 words)Essay
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