integrated marketing strategy

integrated marketing strategy Essay example
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Integrated Marketing Strategy To: North American Marketing VP Isla Driver From: Mr. X. Senior Brand Manager Date: October 20, 2012 Subject: Integrating Marketing Communications Strategy for launching new car model in Eastern Canada Integrated Marketing Communication (IMC) Strategy can be defined as the process which is considered by modern day organizations in order to serve adequate information about the company, its products and/or its services to the customers generating brand awareness in the targeted market.


ecognize the proper media option in relation to communication objectives in order to facilitate customers with the actual information regarding the products and services (Percy, 2008) Contextually, the competitive market of automobile industry reveals that companies are currently facing various problems while launching new products in the market. In relation to this aspect Zamada Motor Company from Japan should consider certain strategies prior to the final launch of its products in Eastern region of Canada in relation to IMC. ...
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