Got a tricky question? Receive an answer from students like you! Try us!

integrated marketing strategy - Essay Example

Only on StudentShare
Undergraduate
Essay
Marketing
Pages 5 (1255 words)

Summary

Integrated Marketing Strategy To: North American Marketing VP Isla Driver From: Mr. X. Senior Brand Manager Date: October 20, 2012 Subject: Integrating Marketing Communications Strategy for launching new car model in Eastern Canada Integrated Marketing Communication (IMC) Strategy can be defined as the process which is considered by modern day organizations in order to serve adequate information about the company, its products and/or its services to the customers generating brand awareness in the targeted market…

Extract of sample
integrated marketing strategy

ecognize the proper media option in relation to communication objectives in order to facilitate customers with the actual information regarding the products and services (Percy, 2008) Contextually, the competitive market of automobile industry reveals that companies are currently facing various problems while launching new products in the market. In relation to this aspect Zamada Motor Company from Japan should consider certain strategies prior to the final launch of its products in Eastern region of Canada in relation to IMC. ...
Download paper
Not exactly what you need?

Related Essays

Implementing Integrated Marketing--- marketing communication strategy
The marketing mix that is appropriate for all this multicultural world market for multinationals must converge to achieve the same goal of expanding the market while at the same time saving the firms costs of operation. Different regions or countries have a specific social framework and any marketing strategy and the communication strategy need to conform to this diversity factor lest it realise insignificant publicity and product promotion. The cultural factors are closely attached to the economic policies of the specified regions, their religious beliefs, political ideologies and the level…
16 pages (4016 words)
Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy
However, with the incorporation of IMC, the marketers have perceived that an effective strategy relies on the integration of messages into various media. Nowadays, online marketing has been widely used by marketing teams due to the consumers’ demand for technology. Traditional media such as newspaper and magazine have low market share and audience reach when compared to interactive media. Thus, the advertisers rely mostly in online advertisements to reach diversified users as part of the company’s marketing goals. This paper analyzes the advertising strategy of Nike Incorporated in the IMC…
5 pages (1255 words)
Topic Development of an Integrated Marketing Communication Mix Strategy
This report mainly deals how HP would implement its Integrated Marketing Communication mix strategy in Russia and achieve success. HP is well known for its innovation thus applying its innovation strategy HP can lead the Russian IT industry. The report starts with an introduction on IMC, carried on by market and literature review. The research methodology used for this report is primary research; the technique is described broadly in research methodology. The next part is an analysis and discussion on the marketing strategies specifically the IMC strategies that HP should take up in order to…
10 pages (2510 words)
Integrated Marketing Communications Strategy
Purpose of this paper This paper is a report to be submitted to Isla Driver, the North American Marketing VP of Zamda motors, a Japanese auto company, about the Integrated marketing communication project for the company to market its new variant of car the ‘2.2’ ‘two seated’ new small car in the Eastern Canada sales region. This report describes the marketing perspectives of IMC and examines the pragmatism of the IMC strategy for Zamda’s new market project with proposed budget and plan. Zamda has long been lagging behind the major market players Honda and Toyota, but the company…
5 pages (1255 words)
Integrated Marketing Communications Strategy
We target males and females ageing between 13 to 21 in eastern Canada. In order to create awareness and drive sales for our product, we need to create an integrated marketing communication strategy. Body Integrated marketing communication strategy refers to coordinating and integrating various communication channels of the company in order to deliver a consistent, clear, compelling message about the company and its products. It refers to recognize all such touch points where the customer can encounter the company and its brands. Each contact with the brand will give a message, good, bad or…
4 pages (1004 words)
Integrated Marketing Strategy
This report stresses that due to brand loyalty which Apple had acquired over the years, the company has been able to take advantage of the market opportunities and adapt to the environmental threats. Apple is successful on two of the marketing mix i.e. price, product. Apple still has to work on its other two marketing mix which are promotion and distribution. …
14 pages (3514 words)
Integrated Marketing Strategy
Introduction In any form of business, the domain of marketing is regarded as quite significant and one of the prominent activities to be conducted in promoting as well as establishing the intended brand within the target market. It is important to note that for any business to promote or to convey information about its products or services to the targeted customers, the tool of marketing must be essentially put into efficient use. Contextually, it has been observed that companies communicate with the customers with the help of various tools of marketing, which comprise of advertising and other…
6 pages (1506 words)