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Kindle Fire - Research Paper Example

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Indeed, there is no denying the fact that the name of Apple’s tablet computer, which is the iPad has come to replace what every other tablet computer should be called. There are hardly people who know that iPad is only a registered brand of Apple’s tablet computer because they think that is what every other tablet computer is called. Such popularity is a major brand equity that brings about massive profits for companies involved (Prosser and Wittenberg, 2007). If for nothing at all, consumers of tablet computers who have no relevance to the brand of a company’s product may just go to the shop and say they want to buy an iPad and it is apple’s tablet PC that they will be given. Stratified marketing: Another major advantage or strength that Apple Inc and their iPad have over the Kindle Fire is that the company operates a multi-stratified market. What this means is that the computer is not only into the production of table computers. Subsequently, the company is always assured of a means of gaining revenue and raising expenditure to cover up for the key account expenses of its product. To this end, it becomes almost unthinkable that the company would run out of fund to promote its products. Another thing about the stratified market is that the perceived performance and quality of Apple’s other products may be directly related to its tablet computer and this may be a major competitive advantage. Weaknesses Costing : Regard of the major advantages that have been looked at, there remain some key weaknesses that Apple Inc and its iPad suffers. Typical among these is the fact that Apple’s iPad are one of the most expensive on the market (Porter, 2010). Even though the company may have some justification for this by citing issues of the fact that their products are filled with sophisticated software and applications and the fact that the products are of high quality, it remains a fact that there continues to be a large proportion of the consumer market, whose major selection criteria for any product is the price or cost of the product. This is a weakness to iPad, which may well come as an advantage and strength to the Kindle Fire. Stagnated market syndrome: Analysts have said that until the Apple Company comes to realize the importance and need to take advantage of what they call abandoned market, the company may hardly maximize its full financial potency (Introduction to Evaluation, n.d). Currently, Apple concentrates on North America, Asia and Europe as its major market destinations. To this end, there has been a stagnated market syndrome whereby virtually no new customers are being added. As the Kindle Fire roots for the African and Southern American markets, the stagnated market syndrome would continue to be a major disadvantage to Apple. Support services buyers of product want and need Technical specification support: Most consumers and customers of the Kindle Fire get hooked to the product not because they are people with technical expertise of the functioning and ...Show more


KINDLE FIRE Market leader and its strengths and weaknesses Proving that Apple Inc is the market leader in the tablet computer industry is easier than pretending that they are not (Schut and Hassink, 2002). This is because of the market size that apple Inc commands and the rate of shareholder profits that the company returns…
Author : croninrobert
Kindle Fire essay example
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