Kindle Fire - Research Paper Example

Only on StudentShare

Extract of sample
Kindle Fire

Indeed, there is no denying the fact that the name of Apple’s tablet computer, which is the iPad has come to replace what every other tablet computer should be called. There are hardly people who know that iPad is only a registered brand of Apple’s tablet computer because they think that is what every other tablet computer is called. Such popularity is a major brand equity that brings about massive profits for companies involved (Prosser and Wittenberg, 2007). If for nothing at all, consumers of tablet computers who have no relevance to the brand of a company’s product may just go to the shop and say they want to buy an iPad and it is apple’s tablet PC that they will be given. Stratified marketing: Another major advantage or strength that Apple Inc and their iPad have over the Kindle Fire is that the company operates a multi-stratified market. What this means is that the computer is not only into the production of table computers. Subsequently, the company is always assured of a means of gaining revenue and raising expenditure to cover up for the key account expenses of its product. To this end, it becomes almost unthinkable that the company would run out of fund to promote its products. ...
Download paper

Summary

KINDLE FIRE Market leader and its strengths and weaknesses Proving that Apple Inc is the market leader in the tablet computer industry is easier than pretending that they are not (Schut and Hassink, 2002). This is because of the market size that apple Inc commands and the rate of shareholder profits that the company returns…
Author : croninrobert

Related Essays

Place, Promotion and Price Strategies ZTE Computer Tablet Market Entry in the US.
“According to leaked screenshots leaked by an Amazon source of its internal inventory management system Alaska, and published by Cult of Android, the Kindle Fire is on its way to outselling even the Apple iPad” (Barbara, 2011).
...
10 pages (2510 words) Research Paper
Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US.
This makes the product life cycle management a very important function of the business.
...
11 pages (2761 words) Research Paper
Amazon (Kindle Fire)
In order for it to stay at the top in its sales, more needs to be done to obtain competitive advantage that is essential to get rid of any competition in the prospect. Comparing with the rest of the firms, Kind Fire presents a gap of about $300 for a similar commodity, thus, allowing customers to enjoy significant sales from its target markets. The gap exists because the other firms seek to sell their commodities at $499 while Kind Fire sells its commodity at $199. From the recent market results, Kind Fire has hit a sale of five million in the period terminating on December 2011 although...
8 pages (2008 words) Research Paper
Feasibility Report
This trend is supported by the increasing demand of the tablets from the emerging markets around the world. In the study, many people revealed their preference to tablets to be based on its user-friendly nature, classiness and convenience. According to Richard Shim, an analyst and a member of the team who conducted the research, consumers continuously shift towards mobile computing against the traditional notebook, a trend that has picked up well in mature markets around the world. For example, tablet PCs are expected to grow by annual average of 28% in the next 5 years within the mature...
4 pages (1004 words) Essay
IPAD VS TABLET
This product has the best Ios application store which facilitates wider selection (Stanton's). IPad as compared to its competitors has continued to improve its products coming up with varieties. These generational have additional improvement and tweaks enabling it to being the best tablet. The existing and the prospective consumers always expect new and additional features on the IPad thus attributing to consolidated customer base and loyalty (Weinstein 62). The following are the key notable features which make IPad more distinct and better placed in the market with other competing products....
6 pages (1506 words) Essay
Market Research and Business Plan of Apple
The essay "Market Research and Business Plan of Apple" presents a plan for an innovative edition of laptops from Apple Inc. The underlying report accounts the performance of tablets of Apple Inc. and its immediate rivals going head to head in competition as current market revolves around it. Assessing market trend and performance with the latest tablet invasion is also very difficult as a large number of companies have landed in with their versions. Tablets are differentiable on the basis of brand, size, features, storage size, etc. There are almost more than 35 brands of tablets present in...
11 pages (2761 words) Essay
Kindle Fire
The decisions made by consumers are affected by this behavior and this is the reason why Kindle Fire will be marketed successfully under the behavioral segment. This approach has increased the Kindle fire sales made over the years. The rocketing sales are also controlled by the demand and supply forces such that when demand on Kindle Fire declines, the Amazon’s sales are drastically affected. Evaluation Under the behavioral approach of segmentation, the customers will be divided under various segments. Consumers will be evaluated based on their usage rate, the benefits gained, loyalty and...
3 pages (753 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!