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KINDLE FIRE Market leader and its strengths and weaknesses Proving that Apple Inc is the market leader in the tablet computer industry is easier than pretending that they are not (Schut and Hassink, 2002). This is because of the market size that apple Inc commands and the rate of shareholder profits that the company returns…
Indeed, there is no denying the fact that the name of Apple’s tablet computer, which is the iPad has come to replace what every other tablet computer should be called. There are hardly people who know that iPad is only a registered brand of Apple’s tablet computer because they think that is what every other tablet computer is called. Such popularity is a major brand equity that brings about massive profits for companies involved (Prosser and Wittenberg, 2007). If for nothing at all, consumers of tablet computers who have no relevance to the brand of a company’s product may just go to the shop and say they want to buy an iPad and it is apple’s tablet PC that they will be given. Stratified marketing: Another major advantage or strength that Apple Inc and their iPad have over the Kindle Fire is that the company operates a multi-stratified market. What this means is that the computer is not only into the production of table computers. Subsequently, the company is always assured of a means of gaining revenue and raising expenditure to cover up for the key account expenses of its product. To this end, it becomes almost unthinkable that the company would run out of fund to promote its products. ...
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