This paper tells that NASCAR has integrated multifarious marketing initiatives into a branding strategy that is well-organized. The paper discusses the scope and domain of marketing branding strategy that NASCAR employed to further its endeavors…
However, every track had to negotiate its contract with television; implying that each race anchored on a different network. This was a hindrance for NASCAR. Thus, the company established its domain by signing contracts with television channels expanding broadcasting to about 167 countries (Aurand, 431).
NASCAR also reached out to other companies by establishing co-branding relationships with them to gain competitive advantage. It also established scholarships from a great deal number of companies. The company was able to leverage its sponsors by ensuring that the outcome of sponsorship benefits both the company and the sponsors (Aurand, 431-432). For instance, drivers were expected to race incredibly, be available for marketing functions and be answerable to sponsors. Its profitability in sponsorship investment attracts more sponsors, however at the expense of expertise co-branding. In fact from the 2005 report, fans seemed to appreciate the company’s relationship with corporate sponsorship which earns NASCAR more credit and hence more customers. NASCAR extends its domain by involving fans in the sport, thus fans feel the close connection with drivers enhancing the brand image of the sport.
In conclusion, NASCAR needs to comprehend sustainable development for the safety of all. Its impact on the environment is grim and is likely to jeopardize both the company and the future environment. ...
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and Privacy 28 Instrumentation in Data Collection 28 Validity and Reliability 30 Data Analysis and Presentation 30 CHAPTER 4 FINDINGS 31 O2’s Branding Strategy 31 Aims/Goals of O2’s Branding and Marketing Strategy 32 Priority Goals/Aims of O2’s Branding and Marketing Strategies 32 The Level of Achievement of O2’s Branding and Marketing Goals/Aims 33 Effectiveness of O2 Brand 33 Dimensions of Effective Marketing Strategy 34 Impact of O2’s Branding and Marketing Strategy on the Market 35 Impact of O2’s Branding and Marketing Strategy on Corporate Performance 36 CHAPTER 5: INTERPRETATION, CONCLUSIONS AND RECOMMENDATIONS 37 INTERPRETATION AND CONCLUSIONS 38 Goals of Branding and Mark
The success of a product depends on how well the brand is recognized in the market. Even good products from less reputed brands may fail in the market whereas even poor products from the reputed brands may excel in the market. In short, the importance of brand value in the marketing process cannot be neglected.
As per the American Marketing Association brand is defined as the design, symbol, sign, term, name or a combination of all of them, which helps the customer to distinguish the goods and services of one seller or a group of sellers from those of the competitors.
Thus a brand constitutes a symbolic embodiment of all the values that a corporate stands for and its represents information connected to a company. The term brand name is often used synonymously with the term brand, but brand name is usually used to denote the written or spoken linguistic elements of a brand.
When this organization happens to be a multinational corporation like Coca Cola it is obvious that the brand equity of its products is relatively very high for customers and stakeholders. In regards to a large enterprise like Coca Cola it is easy to state that any large scale change of its product or products could lead to market unrest in a short term.
Since their origin, brands have come a long way in technique, sophistication and reach. Many traditional “rules” of branding have been tossed aside over the years with the advent of the internet, cutting edge branding techniques and complex ventures. Branding has also conquered new terrains such as law firms, countries or even local produce.
The fundamental marketing activity of an organization is to convey a positive and optimistic brand image in the minds of its consumers. Currently, there is an insane proliferation of brands in the marketplace which has created a “do or die” situation for the marketers and brand managers all around the world.
The FOB falls into three types1; the strict or classic FOB, the FOB which has additional services and a simple FOB. The three types of FOB contracts differ in the manner in which rights are allocated the responsibilities of
Brand positioning is how a brand can be differentiated from that of the competitors and how it sits in a market. This describes who the company is, both emotionally and intellectually, and what it aspires to
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