StudentShare solutions
Triangle menu

Obesity and health clubs - Essay Example

Not dowloaded yet

Extract of sample
Obesity and health clubs

The reason for this could have been due to the rise in membership fees, which account for 75% to 85% of health club earnings. An alternative cause could be that health clubs are spending less than before, which accounts for a decrease in company expenditure. According to a report by Mintel (2011), the health and fitness club market has 5.33 million users, and as previously mentioned, this figure is predicted to increase with the upcoming Olympics. Market Trends The health club market has had some positive turns due to increasing awareness of obesity problems, and negative turns due to the economic crisis. Obesity In the UK, the high rate of obesity is a very serious problem that requires action to be taken. The following statistics by Keynote (2011) are obesity predictions for 2050: 60% of men, 50% of women, and 25% of children. This is a very large percentage of the population. In 2010 (confirm year), the government created a scheme in England called ‘Change4Life,’ which aimed to change the lives of the population of England by altering diet and exercise habits. This public encouragement of exercise could have influenced the rise we now see in health club use. Public and Private Health Clubs However, due to the current economic crisis, it is becoming difficult for health club members to pay the annual fees. In addition, as people are looking to decrease spending, health clubs are likely to be considered unnecessary during hard times, despite member loyalty. With an increase in government spending on health and welfare, public health clubs have seen improvements and increases in available resources. However, this does not benefit private health clubs like Virgin, which rely on membership numbers to generate profit. Distribution Health clubs provide a service in exchange for payment of membership fees. Some clubs also charge a joining fee. Once fees are paid, members can utilise the facilities as they please within the timeframe they have purchased. Health clubs often have an additional system where consumers can pay less for access to fewer facilities. At health clubs, members can also purchase items like water bottles or food, and often health-related products such as protein shakes and powder. Virgin Active is a chain of health clubs with 194 locations throughout South Africa, Italy, Spain, Portugal, Australia, and the United Kingdom. As of April 2011, Virgin Active had 69 health clubs in the UK, with a total of 265,000 members; this averages at 3,841 members per club. The fee to join a Virgin Active health club ranges from a monthly fee of ?50 to ?90. Virgin Active’s Competitors According to Mintel (2011), the leading fitness and health clubs in the industry in 2011 were: David Lloyd with 450,000 adult members, Virgin Active with 419,000 adult members, Fitness First with 400,000 adult members, DW Sports Fitness with 250,000 adult members, LA Fitness with 215,000 adult members, Bannatyne Fitness 180,000 adult members, and Nuffield with 150,000 adult members. After Virgin Active’s purchase of the Esporta business, the company moved into second place; ...Show more

Summary

Contents Situation Analysis 2 Market Size and Value 2 Market Trends 2 Obesity 2 Public and Private Health Clubs 2 Distribution 3 Virgin Active’s Competitors 3 SWOT Analysis for Virgin Active 3 Strengths 3 Weaknesses 4 Opportunities 4 Threats 5 Segmentation: 6 Profile Criteria 6 Geo-Demographic 6 Psychological Criteria: 7 Behavioral Criteria 7 Positioning 8 Situation Analysis Market Size and Value The health and fitness club market has experienced a rise between 2006 and 2011, with a 17.3% increase in value to ?…
Author : katlynn86
Obesity and health clubs essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Obesity and health clubs"
with a personal 20% discount.
Grab the best paper

Related Essays

Public health: Obesity
The study contains relevant statistics relating to the issue of obesity and examines different trends that concern this public health problem. It also analyzes the factors that contribute to the problem, the segments of population that are affected by the problem and assess its impact on the community.
13 pages (3250 words) Essay
Child Obesity, plaguing the nation for our next generation: an in-depth study
Obesity much like other diseases is associated with important risk factors such as heart disease, heart stroke, and even cancer. Many elements contribute to obesity, which is why it is important to address these issues. The author addresses the problem and seeks the remedies that could be implemented in order to eliminate this problem.
9 pages (2250 words) Essay
Application of Epidemiology to Obesity
2 / 3 adults are either obese or overweight. Additionally, 1/3 children are either obese or overweight. Adults are teaching their children unhealthy habits, and they are likely to be sicker than the parents are. Obesity in the US can be compared to 800kg Gorilla in a room.
6 pages (1500 words) Essay
Childhood Obesity in UK
Obesity has been tagged by the World Health Organisation (WHO) as the new crisis in public health because of increasing evidence that the condition easily leads to a host of life-threatening diseases like arteriosclerosis, diabetes, cancer, asthma, arthritis, etc. An enormous amount of scientific research has been done on obesity.
40 pages (10000 words) Essay
Obesity in America
It is equally important for me to solve this problem as this problem might affect me and my coming generations if it is not decreased. Yes I am willing to put a lot of effort and time to decrease the problem for the betterment of my fellow citizens and our coming generations.
6 pages (1500 words) Essay
Childhood Obesity Master Essay
The prevalence of childhood obesity has been increasing in developed and developing countries during the last three decades such that it now accounts for 30 percent of all adult obesity. This means that an increasing number of the world's child population are priming themselves for the diseases that have been inextricably linked to obesity, including arteriosclerosis, diabetes, cancer, asthma and arthritis17.
24 pages (6000 words) Essay
Health Effect of Obesity
The author outlines the economic and health impact of obesity in the USA. Obesity has been named the nation’s leading cause of preventable death. The US Surgeon General issued a call to action to prevent and decrease overweight and obesity in 2001. Health problems related to obesity have a significant economic impact on the US health care system.
7 pages (1750 words) Essay
Obesity in America
The author of this essay analyzes and evaluates the problem of obesity and proposes alternative solutions. The problem of obesity in America has risen to such alarming levels that several policies are given out by the state to decrease this problem. Obesity is viewed as a problem because it poses a threat to the lives of people.
7 pages (1750 words) Essay
Childhood obesity
d sedentary lifestyle, two major contributory factors in childhood obesity, can be countered at an early stage with better food and more physical activities in schools. According to the World Heart Federation (2007) the dramatic worldwide surge in childhood obesity may be the
12 pages (3000 words) Essay
Obesity
Childhood obesity is a condition where surplus body fat will harmfully have an effect upon a child's health or well-being. While techniques to establish body fat straightforwardly are not easy, the identification of obesity is often based on Body Mass Index (BMI).
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation