Obesity and health clubs - Essay Example

Only on StudentShare

Extract of sample
Obesity and health clubs

The reason for this could have been due to the rise in membership fees, which account for 75% to 85% of health club earnings. An alternative cause could be that health clubs are spending less than before, which accounts for a decrease in company expenditure. According to a report by Mintel (2011), the health and fitness club market has 5.33 million users, and as previously mentioned, this figure is predicted to increase with the upcoming Olympics. Market Trends The health club market has had some positive turns due to increasing awareness of obesity problems, and negative turns due to the economic crisis. Obesity In the UK, the high rate of obesity is a very serious problem that requires action to be taken. The following statistics by Keynote (2011) are obesity predictions for 2050: 60% of men, 50% of women, and 25% of children. This is a very large percentage of the population. ...
Download paper

Summary

Contents Situation Analysis 2 Market Size and Value 2 Market Trends 2 Obesity 2 Public and Private Health Clubs 2 Distribution 3 Virgin Active’s Competitors 3 SWOT Analysis for Virgin Active 3 Strengths 3 Weaknesses 4 Opportunities 4 Threats 5 Segmentation: 6 Profile Criteria 6 Geo-Demographic 6 Psychological Criteria: 7 Behavioral Criteria 7 Positioning 8 Situation Analysis Market Size and Value The health and fitness club market has experienced a rise between 2006 and 2011, with a 17.3% increase in value to ?…
Author : katlynn86

Related Essays

Strategic Marketing for The UK confectionery market
SWOT
...
5 pages (1255 words) Term Paper
Social Media Marketing in the European Football Industry
The paper operates mainly based on research question which can be stated as follows: Do European football clubs that engage fans through e-marketing techniques generate more revenues than those who do not? Most of the large clubs are known to many around the world, showing a positive relationship between fan base and revenue generation. This relationship is strengthened through innovative e-marketing techniques by the clubs. Football is one of the most popular sports not only in Europe but also around the globe. There are billions of football followers and fans. Since the world is changing to...
93 pages (23343 words) Dissertation
Marketing Plan for Coca-Cola Co
To create awareness about a healthy lifestyle should be the focus of its strategy and the sales would automatically follow. Regular monitoring is essential to know where the strategy is moving. 1. Company History Started in 1886, Coke was marketed as a tonic containing extracts of cocaine and caffeine-rich kola nut until 1905 (Bellis 2011). As the popularity of soda fountain declined, the company released the “New Coke” formula in 1985. Today more than one billion drinks of Coke are consumer every day. In 125 years of its existence the company has developed more than 160 low and no...
6 pages (1506 words) Term Paper
McDonald's Takes the Blame for Obesity
The following is an examination of Critical Concepts: Experts blame the adverts targeting children to be responsible for causing obesity. The most relevant concepts in the case against first food joints are their marketing policies. Perhaps the aim is to cripple the allure junk food produces through adverts which are particularly appealing to children. However, Ronald McDonald in the same light as Joe Camel is a bit of a stretch. Attacking the marketing strategies of business entities to me amounts to clutching at a straw. There are rules that govern the world of production and marketing. In a...
4 pages (1004 words) Essay
Health Organization
The healthy centre has been in existence since 1965 despite the numerous challenges that it faces. Saint Anthony centre for diabetes handles various cases that are related to nutrition, obesity, and metabolism. In addition, the hospital handles chronic conditions that affect diabetes patients. This paper will therefore analyse the marketing strategies of Saint Anthony’s hospital. The marketing mix (4 Ps) is one of the most common tools used to explain marketing phenomenon. The 4 Ps of marketing are products, place, price and promotion. The main product that the centre offers is treatment of...
3 pages (753 words) Essay
Factors of adult obesity
This essay "Factors of adult obesity" outlines the problem of obesity, health issues connected with this medical condition and how to prevent it. In recent years, the media has become the leading cause of obesity among adults and children. The availability of video games and social networks that keep individuals in doors has been a major catalyst. People have substituted outdoor physical pass time activities to in door entertainment. Moreover, staying in doors requires the in take of junky foodstuffs since it attracts laziness. This translates to the eating of the wrong foods without factoring...
8 pages (2008 words) Essay
analysis LA Fitness in England
The main reason behind expansion of LA Fitness is that it wants to offer a wide range of services in the new markets in order to ensure the success of the business in the international market as well. The company plans to expand in England. Some of the driving points, which would enable the company to expand its business in the foreign markets and achieve success, are given below: 1. The increasing awareness related to the health issues as well as concern towards obesity and its effects amongst the people of England, will act as one of the key element in acceptance of the business operations...
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!