profit implications of customer loyalty, market segments, market share and potential market for Sony

profit implications of customer loyalty, market segments, market share and potential market for Sony Research Paper example
Undergraduate
Research Paper
Marketing
Pages 5 (1255 words)
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Name Institution Course Instructor Date Profit implications to the market variables Enterprises activities are profit oriented, and under rare circumstances does a business endure on non-profit making activities. Profits enable a company to expand, avoid chances, create employments, maximize output, and enjoy economics of scale…

Introduction

This essay entails the implications of profits to the market variables and specifically draws comparisons on Apple Company and Sony Company (Capon, & Hulbert, 2007:60). Apple company inc. wins over its close competitors by trying different strategies that seek to lure customers into the company’s loyalty team. Some of the biggest strategies that Apple endures on are product innovative, aimed at producing the best gadgets that the customer may desire in the technological world. Apple Company outlines the customers who may make a given purchase at a given price (Lamb, et al 2009:45). The company further establishes the possibility that demographic variables will act in favor of its products. For example, Apple Company designs its products to attract the high-end market with the best products possible. Most of The Apple’s product prices squarely revolve around the market skimming technique. Therefore, its prices are relatively high to meet the cost of innovation, and the upper class consumers. During the product lifecycle, Apple reduces prices to meet the demand of other consumers down the purchase module (Treacy, 2005:70). The company defines the features that customers seek in their products. ...
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