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Profit implications to the Market Variables - Research Paper Example

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Profit implications to the Market Variables

Apple company inc. wins over its close competitors by trying different strategies that seek to lure customers into the company’s loyalty team. Some of the biggest strategies that Apple endures on are product innovative, aimed at producing the best gadgets that the customer may desire in the technological world. Apple Company outlines the customers who may make a given purchase at a given price (Lamb, et al 2009:45). The company further establishes the possibility that demographic variables will act in favor of its products. For example, Apple Company designs its products to attract the high-end market with the best products possible. Most of The Apple’s product prices squarely revolve around the market skimming technique. Therefore, its prices are relatively high to meet the cost of innovation, and the upper class consumers. During the product lifecycle, Apple reduces prices to meet the demand of other consumers down the purchase module (Treacy, 2005:70). The company defines the features that customers seek in their products. Under such circumstances, the company documents on the various technological improvements that customers may be seeking in their products. Initially, Apple was the first company to introduce iPads, tablets, and iPhones in the Technological market. The technology attracted buyers to make purchases for products served the purposes of phones and computers (Aaker & Mcloughlin, 2010:68)....
Therefore, the company associates itself with the best technological innovations in the mobile industry not forgetting the fact that, its gadgets support other features, for example, iTunes, voice recognition, high levels of security measures, and grid directions (Lamb, et al 2009:45). Apple Inc. recites its evolution from the competitive start, when Steve Jobs developed the best computer globally beating existing companies to the current day where it develops quality products to satisfy consumer needs effectively. The products have continuously shaped Apple’s reputation in the eyes of the consumer such that, whenever the company drops a new product in the market, purchasing models of other companies’ products stagnate. Apple iPads, Smartphones, iPhones, and Tablets win over competitors since, whenever a competitor designs a similar product, customers will assume it for counterfeit and result to buying that of Apple. Over the years that Apple’s products gained acceptability, the company poses reports depicting high-income returns and shipments that exceed those of competitors. The company targets all ages, young and old alike, the educated elites, and personal computer users who would seek for effective portability of the gadget that is more convenient than that of a laptop. Recent research revealed that Apple Company ranked first in customer satisfaction, beating close competitors, for example, Samsung, Sony, Dell, and Asus (McDonald, 2011:70). It is advisable for an electronic company to relate any form of change to technological advancements. Sony Company is a global icon and at times the market leader in the electronics business. However, this does not outweigh the ...Show more


Enterprises activities are profit oriented,and under rare circumstances does a business endure on non-profit making activities.The essay "Profit implications to the Market Variables" entails the implications of profits to the market variables and specifically draws comparisons on Apple and Sony…
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Profit implications to the Market Variables essay example
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