• Home
  • Subjects
  • Marketing
  • profit implications of customer loyalty, market segments, market share and potential market for Sony

profit implications of customer loyalty, market segments, market share and potential market for Sony - Research Paper Example

Only on StudentShare

Extract of sample
profit implications of customer loyalty, market segments, market share and potential market for Sony

This essay entails the implications of profits to the market variables and specifically draws comparisons on Apple Company and Sony Company (Capon, & Hulbert, 2007:60). Apple company inc. wins over its close competitors by trying different strategies that seek to lure customers into the company’s loyalty team. Some of the biggest strategies that Apple endures on are product innovative, aimed at producing the best gadgets that the customer may desire in the technological world. Apple Company outlines the customers who may make a given purchase at a given price (Lamb, et al 2009:45). The company further establishes the possibility that demographic variables will act in favor of its products. For example, Apple Company designs its products to attract the high-end market with the best products possible. Most of The Apple’s product prices squarely revolve around the market skimming technique. Therefore, its prices are relatively high to meet the cost of innovation, and the upper class consumers. During the product lifecycle, Apple reduces prices to meet the demand of other consumers down the purchase module (Treacy, 2005:70). The company defines the features that customers seek in their products. ...
Download paper

Summary

Name Institution Course Instructor Date Profit implications to the market variables Enterprises activities are profit oriented, and under rare circumstances does a business endure on non-profit making activities. Profits enable a company to expand, avoid chances, create employments, maximize output, and enjoy economics of scale…
Author : davonteking

Related Essays

Consumer behaviour, learning and purchase decisions
The basis of learning as it pertains to marketing is drive and motivation. Drive is “any strong stimulus that impels action…relying on a cue in the environment to determine the nature of the consumer’s response to a drive” (Boone & Kurtz, 2007, p.173). Learning and the relevancy of environment are large predictors of motivation once a marketer understands the dynamics of their target market, usually psychographic profiles. There is a concept in psychology related to memory and learning known as the social learning theory. Under this concept, individuals have a tendency to model the...
8 pages (2008 words) Essay
India as a Potential Market for Tim Tam Biscuits
The BRIC countries refer to a group of four large, developing countries; Brazil, Russia, India and China. These countries, given their demographic and economic potential, have the potency to catapult into the world’s largest economies of the world. Home to over 40 percent of the world population and having recorded impressive growth rates in their gross domestic products (GDPs), these countries are on the radar for most companies willing to expand their businesses. This paper analyzes the strengths, weaknesses, opportunities and threats (SWOT) of Arnott’s in the Indian competitive market...
14 pages (3514 words) Essay
Aer Lingus Products and Target Market Segments
Aer Lingus is one of the reputable fleet carrier companies in Ireland. With the low cost model and one way fares, Aer Lingus brand has become most talked about brand in fleet services. On October 22, 2006, Aer Lingus entered into a new phage of business as it realized nearly 400 million Euros through Irish and London Stock Exchange. Most of the Aer Lingus passenger revenue will be generated from its website www.aerlingue.com. As per the latest records, nearly 81 percent of total passenger revenue was generated from the website. The effective marketing strategies for products as well as...
10 pages (2510 words) Essay
Relationship between benefits sought and consumer profiles in different market segments
in relation to its main competitors. The management decision problem for the research was finding of the relationship between benefit sought and consumer profiles in different market segments. The research question for the study was that how can Apple Inc. examine benefits sought and consumer portfolios to bring continuous improvement in market performance. The researcher collected the data in a proper format using questionnaires and analyzed it from all aspects. The researcher thoroughly researched the internal and external business environments’ factors of the selected company by visiting...
4 pages (1004 words) Essay
Market Segmentation
Lastly, the company seeks for a unique marketing segment that is not being practised by their competitors. This plays a big role in enabling companies to achieve a high market share, thus generating a comfort factor since the buyers will see it as a market leader. Through this, most business entities are able to better their competitive positions and satisfy their customer needs (Burrows, 2010). For an adequate marketing strategy to take place, a manager has to determine and identify the boundaries within the market and with the help of a business plan, develop a clear definition of a business...
3 pages (753 words) Essay
Marketing Plan ( Customer and Market Profile).
The US has stable political and economic conditions to support the development and marketing of niche products such as the Brain Reader. The socio-cultural and business situation of the country enhances prosperity of the market for this device. Financial aid by the government helps in further development of the product. Needs satisfied by the product The Brain Reader is a product of the twenty-first century, belonging to the new generation of “portable neural devices and algorithms” (Duncan, 2012) loaded with the capacity to read the different thoughts that go on in the complicated brains...
7 pages (1757 words) Assignment
Customer and Market Profile "The Mobile Mechanic"
Today the advancement of technology has made it possible to bring the customers across the world at the virtual shop where they are allowed to browse, select, try and make payments without being physically present at the store. The increased level of consumer awareness, because of globalization has become the centre stage of triggering of new kinds of demands from the consumers all around the world. Naturally, the new kinds of consumer demands are helping in the process of evolution of significant business opportunity in various markets around the world. Witnessing the demand for new products...
8 pages (2008 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!