Marketing strategies to attract buyers in times of financial crisis - Essay Example

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Marketing strategies to attract buyers in times of financial crisis

The aim of this paper is to find out how companies in different parts of the world have responded to the global financial crisis in terms of changing their marketing strategies to address the changed needs and preferences of the customers during the financial crisis. Questions that are answered in this paper include; what are the patterns of change in the needs and preferences of the customers during the financial crisis? What are the principles of successful marketing during the times of financial crisis? What should be the companies’ focus during financial crisis to sustain their business and profitability despite the economic pressure? A lot of research has been recently made to study the effects of the recent global financial crisis on the companies as well as the consumers. During any financial crisis, consumers generally become worried about their future psychologically whether or not they have experienced the physical effects of the financial crisis in terms of lack or insufficiency of money themselves. This causes the consumers to become very much concerned about proper use of their money. ...Show more

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Marketing Strategies to Attract Buyers in Times of Financial Crisis School Table of Contents Contents Page Numbers Marketing strategies to attract buyers in times of financial crisis 3 1. Introduction 3 2. Current research on the topic 4 2.1 Effect of financial crisis on the customers’ behavior and companies market strategies in Romania 4 2.2 Effect of financial crisis on the customers’ behavior and companies market strategies in Turkey 4 2.3 Porter’s Five Forces Model 5 2.4 SWOT Analysis 6 2.5 Analysis 6 3…
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