Marketing Article Review - Book Report/Review Example


Extract of sample
Marketing Article Review

In order to maximize the amount of foreign investment that a given economy may enjoy, the authors put forward a list of key areas that policy makers should focus upon in order to reap the most benefits from the increasing need and desire that MNC (Multi-National Corporations) have to continue to expand their presence. Many of the changes that have been proposed by this research are concentric upon changing the perceptions map that MNCs often view a given nation or geographic. Such perceptions mapping are oftentimes difficult to reverse due to longstanding biases that may exist on the systemic level; however, implementing policies which effectively reduce or negate such a subset of biases is a powerful step in reigniting the interest of MNCs with relation to serving the needs of a given market and providing low cost alternatives that many of the competing nations cannot offer. As such, the authors list a 14 point rubric that they claim is a deciding metric for how MNCs determine overall attractiveness of a given nation with regards to an expansion effort or influx of investment into the system. ...Show more


Name Date Course Section/# Article 1: The article grapples with the economic issues surrounding Southern European economies and sets out to provide comprehensive suggestions for how many of these issues could be ameliorated by attracting high level of DFI (Direct Foreign Investment) and/or JVs (Joint Ventures)…
Author : laurenspencer
Save Your Time for More Important Things
Let us write or edit the book report/review on your topic
"Marketing Article Review"
with a personal 20% discount.
Grab the best paper

Related Essays

Criticize of Marketing Myopia article
It changes the perspective of marketing especially to the short-goal entrepreneurs. It is a revelation to companies that engage in business motivating them to take advantage of the growing times and economies. He passes his ideas in a challenging manner and this makes the article fantastic.
4 pages (1000 words) Essay
CritiqueThe Article "Marketing Myopia"
The author analyzed the nylon and glass industries through the analysis of two real firms: DuPont and Corning Glass Works. Both these companies were product centered, but they were also customer oriented as well. The aluminum business continues to be a growth industry.
4 pages (1000 words) Essay
"Marketing Myopia" and article critiques
Taken literally, the name means short-sightedness in marketing, due to which the audience is unable to see the objects in the distant (future) and hence fails to plan adequately for them in the present. This phenomenon results in the audience losing out on opportunity which it could’ve capitalized on if it could have had a more visionary approach.
4 pages (1000 words) Essay
Analyze marketing strategy on article
Different companies have different marketing strategies. Depending on the marketing strategy, a business can succeed in its ventures or fail. In order for any business venture to succeed, the marketing strategy should be one that enables the company to forge ahead and not lag behind.
4 pages (1000 words) Research Paper
As was discussed in the text, the need to create value in any product is a necessity in order to ensure that the consumer integrates with the product in a positive manner and provides a degree of promotion and longevity to whatever product or service is considered.
23 pages (5750 words) Article
Article review
This is interesting as it gives a lively opening to the article. The article focus on the cognitive impression of advertisement and the impact it have on the media. The article initiates with an advertisement where a man go for higher studies in France and get his education and marries a Parisienne woman and settles there.
8 pages (2000 words) Book Report/Review
Research Review Report for Services and Relationship Marketing
Market forces such as globalization, technological advancements, shifting consumer needs and increasing demands, in addition to pressures of increased competition, and product and/or service homogeneity have necessitated the adoption of strategic relationship marketing.
6 pages (1500 words) Research Paper
The Evolution of E-Marketing Tools
The telegraph made it possible for marketers to send information over a long distance (Belch and Belch, 2012). E- Marketing is very flexible, and this is because it allows companies to create a target marketing campaign that can reach a wide audience. E-marketing is also cost effective, because a company can reach its target audience at a very lower cost as compared to other types of advertising.
4 pages (1000 words) Research Paper
Futures Speech
In this regard, Double M intends to increase service awareness among its target customers by 35 percent annually through the marketing communication tools. Notably, this will allow the
1 pages (250 words) Essay
Literature review on administrative marketing vs entrepreneurial marketing
organizations with relatively abundant resources, overlooking the resources and skills that more entrepreneurial-oriented firms have to employ in the face of capacity limits, resource constraints, and different business objectives as they seek a competitive advantage through
4 pages (1000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email