The Psychology of Marketing. - Essay Example

Only on StudentShare

Extract of sample
The Psychology of Marketing.

Several studies have been conducted to identify the base on which to draw ideas regarding attachment as a characteristic of individual-material object relationships. Stacy and Moreau (2006) argue that individuals feel less connected to certain objects than to others. Additional studies requiring participants to list possessions they value according to order of preference deduct that possessions listed topmost form a larger part of the self than the possessions which are lowly listed or not listed at all. It is for this reason that it can be deduced that people have certain possessions that they have a strong attachment towards as compared to others.Another study by Wallendorf and Arnould (1988) on Nigerians and South-western Americans found out that the link between a person and an object can be reflected in the cultural beliefs of the person. Some objects in both communities had been held by individuals as valued possessions. Another social culture study by Csikszentmihalyi and Rochberg-Halton in 1981 on Chicago residents found that male participants had little attachment to household possessions as compared to females.Researchers have proven it true that the possessions each and every person have are linked to them in some way which is why we buy a commodity that will exhibit the needs and/or wants of each person. Many measure other people via what they possess, the house they occupy, the car they drive, among other things; which makes the setting up of particular material goals a common thing all through the lives of people. ...Show more


This paper is determined to familiarize the reader with attachment as a construct of consumer behaviour. Insights from self-development literature are combined with those of latest studies about the attachment people have with their possessions so as to step up the understanding of attachment…
Author : laurynlowe
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Psychology of Marketing."
with a personal 20% discount.
Grab the best paper

Related Essays

Consumer behavior - marketing strategy
Tatum states, “Consumer behavior consists of the actions that consumers take in regard to making decisions about purchasing various goods and services”. The study of consumer behavior focuses on the factors that make consumers buy or reject a product.
8 pages (2000 words) Term Paper
Disney Park Theme Marketing Plan
According to the report the theme park is expected to flourish in the market with the brand name already familiar among the target. The location identified was used to implement the company’s policy that is to maximize on the profits to achieve the desired returns while satisfying the target market.
6 pages (1500 words) Essay
Brazil, One of the BRICS Countries
The inhabitants of the nation had been the Portuguese who shaped the religion and derived the mostly spoken language. However, as the population grew through interaction in intermarriage, trade and colonization, a mixture of races had been added to create diversity.
3 pages (750 words) Essay
The Psychology of Marketing
Schultz and J. Kernan. It means that human beings have developed a bond with few tangible things or developed certain tangible valued possession in the external world that is something outside of itself, which provides them a sense of stability, and satisfaction.
8 pages (2000 words) Essay
The Psychology of Marketing
Research scholars have identified that value attached with a product plays pivotal role on directing goals, motives and attitudes of consumer behaviour also motivates customer to purchase the item. Many customers believe that possessing a particular valued item will reflect and communicate their character to external world.
8 pages (2000 words) Essay
Marketing@ psychology
Psychology and Marketing, 29(11), 822-835 The authors reveal that e-commerce experts have for a long time worked to take advantage of existing internet technological characteristics to enhance the experience of consumers online. It is imperative to note that the number of online consumers has significantly increased over the years.
4 pages (1000 words) Essay
Marketing Psychology
This is because industry is not just about production of goods; it actually is about the wants, needs and satisfaction of consumers (Levitt, 1960). Understanding of consumer culture helps the industry to achieve these objectives of customer satisfaction leading to its ultimate goal of high profit.
6 pages (1500 words) Essay
Journal of Consumer Research, the Journal of Marketing Research, or the Journal of Consumer Psychology
In this research, the author used participants from different universities in three experiments to test a different relation norm. In the first experiment, the author attempted to examine the reaction of participants to being charged a certain fee for a
3 pages (750 words) Research Paper
Psychology of Marketing
ocesses that occur between the time the potential consumer receives the stimuli (the enticing note for sale) and the time they decide on whether to make the purchase. The authors Kolter and Keller (2012) argue that four key psychological processes (motivation, perception,
1 pages (250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email