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Name: Instructor: Course: Date: Marketing Project-Kuwait Ryanair’s business model puts emphasis on optional fees for passengers, advertising, using e-commerce, and gradual lowering of costs. Ryanair lowers their costs by standardizing their Boeing-737s and contracting out services.
Additionally, the low average utilization of aircrafts, gives them a higher cost per every seat mile, this is different from Jazeera Air, which has cut its fleet and uses its aircrafts extensively (Shaw 35). This paper discusses how Ryanair’s limited airport transportation will work in the Middle East where the airports are concentrated. Consumers across the globe have continued to turn towards the internet for their various travel needs. This involves research on trips, comparison of prices, shopping for flights and booking. Consumers have found this convenient and vital to their business and personal travel needs. Looking across the markets with increased focus on the Middle East market, there are various emerging demographic trends that drive growth across the B2C travel industry. Understanding this trend is vital for Ryanair in order to create a strong presence online and increase market share. One demographic group, which would fly Ryanair is the age group from twenty five to thirty four. This is because these are the most likely to prefer low cost carriers, as they have just started earning and would be more willing to forfeit the comfort and luxury of a traditional airline for the cost saving measures of a low cost carrier like Ryanair. ...
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