Marketing plan - Assignment Example

Marketing Plan for A Catering Company Marketing Plan of A Catering Company Marketing Strategy The marketing plan aims to make the catering business popular within the area of its location and familiar in its target market. The marketing plan features different strategies such as advertising campaigns for the kind of services offered by the proposed company. The advertisement is possible through the media and the internet like the social networking platforms.Mission The mission is to provide exceptional catering services attract new and maintain existing customers.

Marketing ObjectivesThe following are the company’s objectives;a) To maintain a positive and steady growth of the venture during and after the marketing periodb) To ensure an increase in the number of new customers and ensure loyalty among existing customers through enhanced service provisionc) To increase existing market share and salesTarget Market The company’s target market is the high, middle, and low class groups of customers. All the groups, irrespective of the income levels, are important to the catering company.

The most popular target market, however, includes middle-class clients consisting of groups with no huge disposable income and high purchasing power. The second largest group consists of high-income individuals having a high purchasing power and disposable income levels.Market ResearchImplementation of the plan demands market research to define the target market. Market research forms a fundamental stage of idea development (Armstrong, Kotler, Harker & Brennan, 2015). As part of the plan, the main area and focus of market research is the various groups.

A comprehensive research to define the groups helps in the decision-making process and assessment of market potential.ReferencesArmstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: An Introduction. Pearson Education.References