• Home
  • Subjects
  • Marketing
  • Focusing on the Market Research Society (MRS), does its code of conduct play an effective role in governing research in this country and so help protect vulnerable groups

Focusing on the Market Research Society (MRS), does its code of conduct play an effective role in governing research in this country and so help protect vulnerable groups - Essay Example

Only on StudentShare

Extract of sample
Focusing on the Market Research Society (MRS), does its code of conduct play an effective role in governing research in this country and so help protect vulnerable groups

The key areas that MRS focuses in the protection of vulnerable people are consent and protection of personal data. In accordance with MRS code of conduct, researchers should ensure that participation in the researches is based on voluntary and informed consent. On the other hand, MRS always recognizes young people and children as vulnerable individuals. As such, consent from a parent or guardian is required before research. Researchers are advised not to involve minors in studies on products and topics which are prohibited for their age group (Sarstedt & Mooi, 2014).
MRS has invested a lot of resources and time in ensuring that the business research sector appreciates and understands the data protection laws. MRS offers training programs, legal and standards briefings, and guidance to members of the research community. Additionally, MRS provides regional campaigns on the themes of data security and data protection. Although MRS recognizes the need to update the current laws because of advancing technology in the field, business should not overlook the current framework. When businesses have a clear understanding of the code of conduct in the research field, they can conduct and make decisions on data collection and use, with confidence that they meet the legal responsibilities. It is not only the businesses that benefit but also the vulnerable parties involved in the ...
Download paper

Summary

All Market research society’s activities in the field are regulated by strict ethics and code of conduct regulations that aims at production of quality and reliable research as well as protect vulnerable individuals. MRS emphasizes in the protection of children and other…
Author : flohuel

Related Essays

The Kelloggs View on Marketing
8 pages (2008 words) Essay
Market Research Assignment
4 pages (1004 words) Assignment
market research
8 pages (2008 words) Research Paper
Market Research
5 pages (1255 words) Essay
Market research in another country
1 pages (251 words) Essay
market research
8 pages (2008 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!