Trends in Beauty, Fashion, and Commerce Introduction Beauty, fashion, and commerce are characterized by changing trends with time. In the beauty industry, numerous changes occur due to the wide range of products being created each day…
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This paper focuses on how different trend in the beauty, fashion, and commerce industries affect the socioeconomic, market trend, product adaptation, packaging, consumer communication, and macro consumer aspects. Additionally, the paper will analyze how the trends affect consumer behaviors and discuss the future prediction of the trends. Trends in the Beauty industry The beauty industry is not static but keeps changing, in the recent past numerous changes in the brand of products and in technology involved in manufacture of beauty products have changed the socioeconomic, market trend, product adaptation, packaging, consumer communication, and macro consumer aspects. In the recent past, several small beauty companies grew rapidly due to invention of several new products. The need for more effective beauty products has led to involvement of profession from different field in the research Professions such as estheticians, dermatologists, makeup artists, and fashion designers are increasingly becoming interest in beauty industry (Vinkin 70-75). This has led to invention of better beauty products, which have gained global acceptance. Economically, completion has increased in the beauty industry with large profits being witnessed. The beauty industry has thus become an important component in several countries. The increased completion has resulted in improve packaging by different manufacturers. Socially, beauty products have become widely recognized. People in different social classes can access beauty products since manufactures are now capable of making products that suit the financial status of persons in different social classes. The Market trend has change. There is change in marketing strategies and increased advertisement (Bailie). Technology is another trend that characterizes the beauty industries. The devices being used in the beauty industry are more complex. Additionally, there increased use of communication technologies in advertisements. Moreover, development in computer technology has changed the market. Aspects such as online sales of beauty products have become a common phenomenon. Advancement in technology in the beauty industry has led to change in packaging of products with minimal ingredients being used in the manufacture. Socially, technology has led to manufacture of products such as anti-aging ingredients, which has change perspectives about beauty. In macro consumer sector, technology has led to rapid changes in how the beauty industries are operated (Vinkin 7-12; Derrick). Trends in the Fashion Industry The trends that characterize the fashion industry include reinvention of runway shows and shopping trends. The persons influencing the runway shows have changed. The social media has greatly transformed the backstage and front row. Additionally, direction of runway shows has changed and has become more cinematic. Additionally, the runway shows have become more globalized. Economically, more people have been employed in the fashion industry to help in improving the way runway shows are conducted. Socially, fashion has become an important aspect, which acts as a mark of different eras. Economically, fashion industry influences several other industries such as the media. Additionally, development of technologies such as 3D focuses on improving the fashion industry (“Global Foresight, Inc. 2006 Report on Industry Trends”). The other significant trend in the fashion industry is the shopping trends. Online shopping has become a significant feature in the ...
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