StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Marketing
  • Discuss why it is important to implement a strong brand identity in a branding program whether it's for an organization or a pro

Discuss why it is important to implement a strong brand identity in a branding program whether it's for an organization or a pro - Essay Example

Free

Extract of sample
Discuss why it is important to implement a strong brand identity in a branding program whether it's for an organization or a pro

Branding is of great importance to a company since it authenticates a company’s mission, core values and strategic priorities. Moreover, it helps to clarify the position of the brand in the marketplace as well as influencing behavior and creating brand enthusiasm. It furthermore operationalizes strategic plans of the business (Gert-Jan Web). Branding helps in prompting the cost of the company's product, packaging, promotion and advertising strategies, and supply channels. Branding therefore assists in establishing a product identity and gaining recognition in the market. A well-established company brand will gain a competitive advantage over other products in the market. Branding also helps in building customer loyalty as well as aligning the internal culture and external reputation. However, this can only be achieved through consistently reinforcing the brand to gain positive response from the potential customers. Branding can also be used to attract new customers to the product through aligning verbal and visual identities (Vaid 8). Branding is also important since it allows users to form an opinion regarding the brand and a brand preference for the product. Moreover, branding is much important since it helps in creating real value for the company and its product. This measure will help eliminate previous perceived misconceptions about the product and the image of the company therefore creating a new perceived value in the eyes of the product users (Hasanali, Leavitt and Williams 7).

Related Essays

Tesco is a modern manufacturing company that is hell-bent on branding and brand identity
CONCLUSION Page 9 REFERENCES Page 11 EXECUTIVE SUMMARY Tesco is a modern manufacturing company that is hell-bent on branding and brand identity as one of the sure ways of promoting its products in the world market. Corporate branding and identity is well intended and well in line with the simple visions missions and objectives of Tesco incorporation.
10 pages (2500 words) Essay
Marketing and branding: brand Apple
In many cases, they have had to implement different manoeuvres that make them the best in the market. For instance, they have been increasing their market share in the past few years, ensuring their competitors are kept at bay. This is an indication that the marketing strategy of the company is highly indulging, and it is recording positive results.
10 pages (2500 words) Essay
Tesco Brand Development & Corporate Identity
It is in line with this that the essay wants to address corporate identity and branding and define how such components may help determine the competitive edge of Tesco as an entity. Competition by such firms is stiff because of their competitive brands in the market.
3 pages (750 words) Essay
Building a Strong Brand within the Fashion Industry
The research on this objective started with a hypothesis that creating powerful brands is absolutely necessary in this age of globalization and internationalization.Secondary research by reviewing the current academic literature was then used in order to test this hypothesis. Today the fashion industry is littered with many brands and the volume of competition is immense.
8 pages (2000 words) Essay
Discuss the value of having a strong corporate brand for an organisation - McDonalds
(Bramhall, 2008; Euromonitor International, 2004) Aside from continuously expanding its retail store outlets globally, the success of
10 pages (2500 words) Essay
Why an organization should implement an in person group facilitated patient orientation program for patients diagnosed with cancer
The patients often fear a positive diagnosis, a prognosis construed by self with prior experience from other patients and misinformation, and the possible treatment which in itself can be very stressful (Scheier and Carver, 2001). Research has
2 pages (500 words) Essay
The Brand Identity Worksheet
Excellence in craftsmanship Durability Difference in design from other brands Relevant with changing trends Excellence, Perfection and Exclusivity (Rolex.com, 2012,p3)
5 pages (1250 words) Essay
An organization requires strong leadership rather than sound management if it is to become a learning organization. Critically discuss
Aside from this, rise to fame of management concept has eroded the notion of leadership. This paper seeks to depict the precise connotations of relative terms, such as leadership, management, and learning organisation.
12 pages (3000 words) Essay
Discuss why brand extensions are an important brand growth strategy
homogeneous in nature are overwhelming the consumers and brand extensions can be a great way in helping the consumers in making their choices in an easier manner. Brand extensions are fruitful for organizations because these extensions gain quick acceptance from the retailers
1 pages (250 words) Essay
Critically analyse and discuss whether an international organisation should implement similar human resource management practices across the world or adapt them to suit local conditions
The manner in which multinational organizations recruit employees, pay, train, and give promotions varies significantly with the culture of
10 pages (2500 words) Essay
Moreover, branding helps in creating intellectual property also known as trademarks which can increase the value of the product to the potential customers. This will also allow the product developers to retain control of the way they charge for their product and how it is utilized. In addition, branding is important to companies since it helps build brand associations. Brand associations can be defined as emotional bonds, which tie the brand name to the target self-image (Healey 5). An additional importance of branding is that well promoted and well developed brands make product positioning easy and effective. This is because upon exposure to a product either through hearing or through seeing it, the targeted audience forms up mental images of the benefits they derived from the brand. This forms a great advantage to the brand owners since the brand will now form a competitive advantage. Moreover, companies with a strong brand image can add a new product to the already established brand. This created situation may let businesses to introduce new products more simply as the brand is by now recognized within the market. Consequently, strong brands can benefit from the financial advantages that result from the concept of brand identity, where the brand itself turn out to be valuable. This benefit results from the outright sale of the brand or through licensing arrangements. Oreo Cookie Company is one of the most popular cookie companies in the world. The firm was established in 1898, and has gained presence in different parts of the world such as Canada, where the parent company is located, India, America, China, Argentina, Mexico, and many other countries. Nabisco food division of Kraft Foods manufactures Oreo brand in the US. It was introduced in 1912 and has since then established itself as the leading

Summary

Importance of Branding Branding is the act of successfully creating a brand identity, which will make the business more appealing and attractive in comparison to its competitors. Branding is usually associated with the logo, sign, name, and the image or the product that the consumers will relate to in the company…
Author : gladyce19
Discuss why it is important to implement a strong brand identity in a branding program whether its for an organization or a pro essay example
Read Text Preview
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation