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Discuss why it is important to implement a strong brand identity in a branding program whether it's for an organization or a pro - Essay Example
Pages 3 (753 words)
Importance of Branding Branding is the act of successfully creating a brand identity, which will make the business more appealing and attractive in comparison to its competitors. Branding is usually associated with the logo, sign, name, and the image or the product that the consumers will relate to in the company…
Branding is of great importance to a company since it authenticates a company’s mission, core values and strategic priorities. Moreover, it helps to clarify the position of the brand in the marketplace as well as influencing behavior and creating brand enthusiasm. It furthermore operationalizes strategic plans of the business (Gert-Jan Web). Branding helps in prompting the cost of the company's product, packaging, promotion and advertising strategies, and supply channels. Branding therefore assists in establishing a product identity and gaining recognition in the market. A well-established company brand will gain a competitive advantage over other products in the market. Branding also helps in building customer loyalty as well as aligning the internal culture and external reputation. However, this can only be achieved through consistently reinforcing the brand to gain positive response from the potential customers. Branding can also be used to attract new customers to the product through aligning verbal and visual identities (Vaid 8). Branding is also important since it allows users to form an opinion regarding the brand and a brand preference for the product. ...
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