Another way to differentiate products is by offering different levels of a product. Because everyone does not have the same disposable income, it may be difficult for everyone to be able to afford a certain product of high quality. For this reason, a like product can be substituted for high quality good but at a lower price. For me, I do not necessarily need the latest product available, so if there is something that fills a need and I can get it cheaper then I would go with that. One brand that excels on differentiation is Apple, whose iPhones have different plans and prices depending on the package that is chosen and also the iPhone number. When a new iPhone comes out, I do not have to go for the latest one because I am satisfied with my current one. Work Cited Thompson, Althea. “Competitive Strategies for Wal-Mart.” 2012. eHow. 28 October 2012 . Marketing Debate p. 378 Product and service marketing are highly related because the same basic principles still apply in most cases. In both forms of marketing, the attention of the customer still has to be caught and some sort of value has to be on offer to convince a consumer to part with their money. If a customer does not understand how a product or service benefits or can be useful in some way, then any type of marketing will fail. It is up to marketers to identify target markets and then come up with strategies to reach those target groups; this is true for both product marketing and service marketing. Where it is perhaps different is that in service marketing the customer cannot view the service that they want to buy. This is why service marketing needs to involve some sort of demonstration of the product. Very often services that are to be offered are shown to the consumer so that they feel convinced to of the benefit of it. In television marketing services are usually shown with a random member of the public so that consumers can see the service in action. On the other hand, in product marketing the marketer only needs to explain the benefits of the product because the customer can witness the product for themselves. Additional information may need to be provided to assure the customer that they are receiving a high quality product, but generally they can make a decision for themselves based on their feelings. Marketing Discussion p. 410 As a consumer, I would prefer perceived-value pricing because I would want to get the best bang for my buck. I only have limited funds so I want to try and stretch my finances as far as it will go. This means that I have to be picky when it comes to purchasing a product and only get what I need, not what I would like. Whenever I am making a purchasing decision, the value of a product is very important to me because I want to receive something in return for parting with some cash. Although I often don’t have a lot of disposable income, I would rather pay a little more and get a high-quality product than pay a cheaper price for a piece of crap. Durability is major factor in my purchasing decision making because I want a product to last and not have to replace it within a short time. I would prefer a firm to employ slightly higher prices for most of the year and then offer discounts on occasion. This is because I am the type of shopper who likes to go and check out all the specials when they are on and
Marketing Discussion p. 350 There are many ways to differentiate products and services, but one of the most common ways is by changing a product slightly to fit a certain age group. Products and services that are tailored for my age group are more likely to appeal with me because I identify with the values that those products or services stand for…
My area of interest is that of criminology, the study of the nature, extent, causes and control of criminal behavior in an individual as well as a society. To narrow down my area of interest into a specific branch of criminology I have picked the topic of juvenile crime and delinquency which analyses the acts committed against the law by underage individuals.
Comprehending international stock market relations has become a significant tool for business people who desire to diversify their portfolios on a universal foundation. As a result, it is essential to settle on the nations whose stock prices are not moving in the same direction, are concurring, and those that are not related at all.
analytical functions required for service sector jobs. Further, the management skills gained have also made me hone my communication skills required for rightly appealing to the consumers to convince them to purchase the goods and services. Similarly, I have been able to build up the right amount of attitudes needed for handling business strains, thereby effectively rendering solutions for the emerging business problems.
The study would begin by giving a background of the Club’s operations since its inception and how the sponsorship structure has changed over time. This would be followed by literature review where the writer would seek to outline
The movie was screened at the event of the 1994 New York Film Festival. This was before it received its eventual limited release in the US on 18th November, 1994. To summarize the plot of the story, the film mainly revolves around one particular
It shall illustrate Parkinson Disease, its symptoms, pathology, genetics, aetiology, and explores current and future treatments of the disease.
Parkinson ’s disease is a chronic neurodegenerative disorder of the central
However, the personal computer laptops offered by the different manufacturers in the market have a number of differences. Thus, the essay demonstrates a number of differences depicted by HP Pavilion versus Dell Inspiron laptops.
One of the major
tion agreement which require them not to perform any duty for a direct challenger for a given period of time after leaving a company (Garmaise, 2009). Moreover, they are required to protect and preserve former employer’s good will, trade secret and other relevant information.
2 pages (500 words)Essay
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you an essay for FREE
Contact us via Live Chat, call us at +16312120006or send an email to firstname.lastname@example.org