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Marketing Discussion p. 350 There are many ways to differentiate products and services, but one of the most common ways is by changing a product slightly to fit a certain age group. Products and services that are tailored for my age group are more likely to appeal with me because I identify with the values that those products or services stand for…
Another way to differentiate products is by offering different levels of a product. Because everyone does not have the same disposable income, it may be difficult for everyone to be able to afford a certain product of high quality. For this reason, a like product can be substituted for high quality good but at a lower price. For me, I do not necessarily need the latest product available, so if there is something that fills a need and I can get it cheaper then I would go with that. One brand that excels on differentiation is Apple, whose iPhones have different plans and prices depending on the package that is chosen and also the iPhone number. When a new iPhone comes out, I do not have to go for the latest one because I am satisfied with my current one. Work Cited Thompson, Althea. “Competitive Strategies for Wal-Mart.” 2012. eHow. 28 October 2012 . Marketing Debate p. 378 Product and service marketing are highly related because the same basic principles still apply in most cases. In both forms of marketing, the attention of the customer still has to be caught and some sort of value has to be on offer to convince a consumer to part with their money. ...
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