Cpk - Term Paper Example

Only on StudentShare

Extract of sample

By so doing, CPK will improve its margins since it will have streamlined the pizza menu alongside other critical issues. With the economy favoring the restaurant chains, CPK has options to weigh, which include selling itself. With such options at sight, the company’s directors have allowed the management to come up with strategic alternatives like changing the capital structure, merging, or acquiring other companies in the same industry. However, investors must be warned that such strategies are not a guarantee for good performance in future. Some few years ago, CPK suffered from low sales because most pizza consumers opted to cook at home. Having realized that, the company launched a call center where customers would call to make orders with free delivery. In addition, the company increased its wine varieties and the catering program. Since it owns most of the pizza restaurants in the US, CPK prefers to lease a huge proportion of its property in places where it is located. Such a strategy has assisted it avoid huge debts.
As a premium pizza company in the US and around the world, CPK has to categorically select its best positions. Strategies, as discussed above, are an indicator that the company acknowledges the existing competition, changes in customer preferences, global issues, and environmental changes. Through such attributes, the company has adopted some strategies to accommodate customer preferences for instance launching a call centre, which makes it possible for customers to make orders instead of cooking at home. Some strategies are purely meant to help the company maximize profits. Managing a series of CPK restaurants can be a hectic task. For this reason, the management made a unique decision by leasing out some of the restaurants under its name to reduce costs attached to management and thus maximize on profits. Strategies are helpful to any organization. They ...Show more


The Los Angles based dinning chain; California Pizza Kitchen is a world class company specialized in chicken Pizza.
CPK has more than…
Author : bkoss
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
with a personal 20% discount.
Grab the best paper

Related Essays

Strategic Marketing & Planning (Blue Ocean Strategy)
However, the industry experienced slow growth during the late 1990s due to market saturation. This paper seeks to determine whether the industry is market oriented, as well as determine the viability of a frozen yogurt company in Saudi Arabia. According to the findings of the report, the industry is marketing oriented, and Saudi Arabia is a potential market for the company.
15 pages (3750 words) Essay
PepsiCo Restaurants
PepsiCo should acquire both Carts of Colorado (COC) and California Pizza Kitchen (CPK) because both businesses make profits therefore, this will increase the total profits made at
2 pages (500 words) Case Study
A critical assessment of the marketing challenges facing an organisation of your choice and recommendations for the development of Competitive Advantage
This report focuses on the challenges that the company ahs experienced within the industry, and the various issues that have come as a result. The report will focus on the
10 pages (2500 words) Essay
The U.K has recently registered a change in the shopping habits of the groceries consumers. Many of the consumers are now preferring online shopping and discounted chains as opposed to supermarkets. It is for this reason that this paper is
6 pages (1500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email