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Analyse and critique the research and methodological choices in three academic marketing articles on the specific theory in mark - Essay Example
Author : glovervicky
Pages 7 (1757 words)
Customer Compliance Models: A Review of Several Articles Name Instructor Class 8 November 2012 Introduction Vast developments in information and communication technology have provided several benefits and drawbacks to service providers and their consumers…
In the article “Towards a New Model of ‘Customer Compliance’ Service Provision,” Kasabov and Warlow (2010) used secondary sources to determine the similarities and differences between customer-centric business models and the “customer-compliance business model” (CCBM) in service industries. In an earlier article, “Automated Marketing and E-Marketing Practices of ‘Customer Compliance’ Providers,” Kasabov and Warlow (2009) examined the concepts and processes of customer compliance providers. Dellande and Nyer (2007) empirically tested the effect of public commitment on role compliance in “Using Public Commitment to Gain Customer Compliance.” This essay critically evaluates the research designs and methodology strategies of these articles. Critical Evaluation of Methodologies Based on the data collection and analysis processes of Kasabov and Warlow (2010), they conducted a qualitative research, where they used existing studies on their topic to form their conclusions and to conduct their conceptual analysis. This research design is effective for their research because it considers the development of the service management literature on compliance models, and it helps determine research gaps. ...