Celebrity Endorsement - Essay Example

Only on StudentShare

Extract of sample
Celebrity Endorsement

Indeed, trademark or brand name is a term that is used to define entities with unique credibility and attraction levels. They are used to drive marketing activities in various jurisdictions due to their influential nature. Companies prefer using strong brands names to endorse their product to improve sales units. The institutions use the trademarks due to the financial implications that arise from such endorsements. In particular, strong trade marks results to high sales that in turn lead to improved financial performance. . Evaluation The journal is selected based on the insightful information that it holds that create awareness on the financial implications that the use of strong trademarks or strong celebrity endorsement earns various corporations. The article evaluates the significance of using strong brand trademarks in executing marketing or product promotion activities. It details the impact of strong trademark or celebrity endorsement that is becoming popular in most settings. The practice is gaining momentum since strong brand identities hold great influence and attraction that compels individuals to associating with their ideals or choices. High profile brands or trademarks are used due to their financial implications. ...Show more

Summary

Celebrity Endorsement Name Institution Annotated Bibliography: Celebrity Endorsement Krasnikov, A., Mishra, S. & Orozco, D. (2009). Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence. Journal of Marketing, 73, 6, 154-166…
Author : geopurdy
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Celebrity Endorsement"
with a personal 20% discount.
Grab the best paper

Related Essays

Do celebrity endorsement change the consumer buying behaviour on clothes?
The famed and popular image of the celebrity in conjunction with accurate product-image association multiplies the interest of consumers and results in improved level of brand recognition.
1 pages (250 words) Essay
How successful is Rolex's current marketing strategy?
Rolex has been targeting the niche market since its initial days; the main aim of the company is to provide quality seeking people with the best wristwatches that have been designed with superior quality raw materials, and the designing is done by people who have expertise in this field.
10 pages (2500 words) Research Paper
The Effect of Celebrity (Athlete) Endorsements in Sportswear Marketing on the Consumer's perception of the Product and Overall Purchasing Decision
This paper is a literature review of how celebrity’s endorsement affects consumer perception on various products. It reflects how their endorsement results to overall purchasing decisions made by consumers towards products. The analysis of this paper considers an athlete as the celebrity and how they are vital to sportswear marketing.
6 pages (1500 words) Literature review
The Marketing Strategies of Fashion Brands
This essay analyzes the fashion brands' marketing. Regardless of the extent of the fashion industry or the coverage, brainstorming creative marketing strategies bridges the success or the failure of the industry. Any prospective fashion industry must establish the goals, which it has to achieve within a set period.
7 pages (1750 words) Coursework
Marketing
There are many benefits to celebrity endorsement, such as increased exposure, opening up a whole new market of fans, and providing believability for the consumer. On the other hand, celebrity endorsement of a product or service can backfire spectacularly if that celebrity does something to decrease their popularity, which may lead to a decrease in the popularity of a product due to association.
3 pages (750 words) Essay
Delivering Marketing Programs
The story of how the Red Bull brand it evolved over time is something of an interesting case. Whereas many firms begin by aggressively promoting a new product and expending a vast amount of resources based upon this broad level of marketing, Red Bull sought to specify precisely who their customer base would likely be in seek to focus any and all marketing funding specifically towards reaching this demographic (Todd, 2003).
4 pages (1000 words) Essay
Intrapreneurial marketing plan
The old testament of marketing thrived on the notion of meeting existing demand of the products and services. In the past, nobody could even think that the period will come, when companies have to create demand in the marketplace for a specific product (Firat and Dholakia pp.
4 pages (1000 words) Assignment
The challenges and opportunities of BMW
Like all the German carmakers, BMW AG is also facing serious issue of not being able to meet the EU emission norms for their new cars. The objective of this study would be to discuss the challenge with the help of available information, conduct a survey among customers and identifying opportunities for the company.
8 pages (2000 words) Assignment
Leadership in organizations
Change remains the principle that informs business success, and it is expected that at some point, there needs to be an effective leader who replaces Bill Gates in Microsoft, and who will continue the legacy of the organization, and inspire its growth to even higher levels, while still ensuring that the company remains relevant in the industry, and thus it is able to beat competition.
5 pages (1250 words) Term Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT