Corporate Social Responsibility : Sensemaking and Labour issues in supply chain : A case study of MNCs

Corporate Social Responsibility : Sensemaking and Labour issues in supply chain : A case study of MNCs Dissertation example
Masters
Dissertation
Marketing
Pages 60 (15060 words)
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Corporate Social Responsibility: Sense Making and sustainability in Petroleum industry – A case study of BP (British Petroleum) AMOCO Abstract The intertwining of the information exchange and bridging the trade gaps between countries have led the companies enjoy maximum profit with cost effective dimensions…

Introduction

The Oil industry especially has been seen as an arena where violation of CSR policies is rampant. Now sense making approach is a unique approach of CSR which is required in the evaluating of the CSR policies in proper ways. The company chosen in this paper is British Petroleum and we will analyze its CSR policies from sense making dimension and evaluate the same. 1. Introduction The emergence of globalization along with a fast information exchange and cross cultural amalgamation has led business dynamics to incorporate several new aspects within it (Weiss et al, 2008, p.377). No doubt, the companies are making new ventures in foreign territories for optimizing their profit port folios, but the social and environmental aspects of international productions form a crucial part which forms the main trajectory of several new aspects as stated above. Relying only on maximizing profits and generating mammoth revenues will fetch only short run gains with dynamic decline. In order to become a dominant player in this globalised market with a goodwill establishment, the companies have to first of all become good corporate citizens. ...
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