In report format, prepare an outline Marketing Audit and set Marketing Objectives for a product* or service* of your choice. You

In report format, prepare an outline Marketing Audit and set Marketing Objectives for a product* or service* of your choice. You Essay example
Masters
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Marketing
Pages 9 (2259 words)
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Institution Tutor Marketing Audit and Marketing Objectives Student’s name Course/Number Date Department Table of Contents I. Introduction.4 II. Goals, Strategy and Implementation …

Introduction

....5 a) The 7 Ps............................................................................................6 V. External environment.............................................................................7 (i) Stakeholders and Collaborators..................................................7 (ii) Competitors..................................................................................8 VI. Macro-environment.................................................................................8 (i) PESTLE Analysis ........................................................................8 (ii) SWOT Analysis ..........................................................................11 VII. Segmentation, Targeting and Positioning..............................................12 VIII. Objectives..............................................................................................12 IX. Conclusion..................................................................................................13 Abstract This marketing audit report analyses Dell Corporation’s internal and external marketing environment, goals, functioning, and the efficiency of the services for Laptop computer. It is an imperative investigation of the organizations marketing planning process in regard to the sale of its laptop computers. ...
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