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Promotion - Research Paper Example

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According to present company management, it is essential to have a unique selling price market promotion to ensure that the company has a difference with the rest. Promotion is inclusive in marketing and is believed to play the part of a marketing investment that is excessively essential in businesses (Gordob, 2010). Over the years, phone manufacturers have had to deal with wireless carriers so that they can have adequate access to their networks. This is the reason most phone companies have their prices dictated by the same carriers mentioned above. High pricing caused people to find other services that can be used in place of the phones. As the struggle went on, different manufacturers, Verizon included, have used the technological ideas currently flooding the markets and have come up with the models that have been used to end the struggle. According to latest statistics, world mobile users have greatly increased such that they have surpassed internet users. It has been stipulated that more than forty five million people use smartphones. Additionally, more cell phone producing companies have joined the markets hence the stiff competition for clients. However, statistics show that Verizon has acquired success in the markets through the various promotions done continually. The fact that almost everyone owns a phone can be attributed to the high quality advertising strategies in the present world (Newton, 2009). This increase in the numbers of the mobile users has offered promoters hope that the market will soon become phenomenal. In the act of promoting mobile phones, it is essential to understand that most people typically are attached to them. For this reason, the more features a mobile phone offers the better and the more its promotion will result to the company’s prospected success. Verizon has conducted enough research on characterized customer satisfaction, customer research, and products use, but seem to have forgotten to question directly from the customer of their expectations. This is the reason there models seem to have similar applications despite the diverse shapes of the cell phone bodies. The Verizon promoters need to realize that their aim is to satisfy the needs of their customers as they make extremely large amounts of money. In my opinion, the customers’ demands have not yet been reached despite having new models of phones in the market (Saulimen, 2011). Verizon Company has also realized this and is tirelessly trying to incorporate the client’s wishes in their newest models. This is since most individuals attempt keeping their phones with them and can aspire to have the phones assist them in doing almost all of their activities. Take for instance, the Verizon’s smart phones that have greatly broken into the market. They have a lot of applications favoring some people in the community but for those who would like to use programs, they cannot do it via their phones. A company that can break into the market with such a marketable plan can greatly make profits as well as offer mobile phones with some programs. As stated above, technology improvements have caused great changes in the mobile phone market. For instance, the types of phone currently produced are technologically advanced although not to the expected standards. All companies dealing with the production of mobile phones seem to use ...Show more


PROMOTION Name: Institution: Verizon also referred to as Verizon Communications Inc. is a worldwide company that, over the years, has established itself in mobile phone production. In products promotion, it is essential to ensure that a company has a target market, understands the benefits of their products, and has a strategy in the way to position the services and products…
Author : terrencebernier
Promotion essay example
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