The political or legal environment of different countries varies from each other. It is important to understand the differences of the political and legal scenarios of the different countries so that UNESCO can design marketing strategies that are catered to the political or legal scenario of that particular country. The political or legal scenario is actually concerned with the monetary and fiscal policies if the different government. Political or legal scenario is important to analyze in matters where UNESCO needs to analyze about the world heritage sites of different countries. Visitors to a country for visiting a world heritage site increases if the country has a stable political government (Sadiki, 2012). This is an important factor that needs to be taken into consideration while going in for digital marketing.
Another important macroeconomic factor, which needs to be taken into consideration while a charity organization like UNESCO goes for marketing, is economic factor. Depending on the economic condition of the client the strategy for marketing and way to approach the client needs to differ.
Another important factor that needs to be taken into consideration is the cultural factor. The culture that forms a part of the social factor needs to be understood very well. The culture of the area or the region in which UNESCO operates is very important to understand and consider for the marketing efforts to succeed (UNRWA, 2012).
The micro economic factors that need to be taken into consideration are: Competitive forces, suppliers and customers. The competitive forces that influence the marketing decisions of the company are direct, new entrant, substitutes. Direct competitors that can affect the marketing decisions by a charity like UNESCO are other charities which attract all the funds and so the UNESCO may not be relevant and may not get the funds. New entrant may be a new competitor or charity that may enter and command all the attention ...