This paper intends to discuss the importance of aligning marketing initiatives with the organizational mission and vision statements. It also tends to describe the internal and external assessment activities which are performed by different organizations such as Apple Inc.
The assessment of internal business activities supports an organization to launch new and innovative products in the business market by analyzing the strengths and weaknesses along with recognizing opportunities and crucial threats (State of California, 1998). External assessment activity can be defined as the process of identifying the opportunities prevailing in the business market and formulating effective strategic plans for the motive of accomplishing expected business objectives. The activity of external assessment includes certain major factors like legal, economic, social, political and governmental forces (Australian Government, 2002). According to various researches, the activities relating to both external as well as internal assessment ultimately help the organizations to meet with its organizational goals effectively. In this regard, it has been observed that Apple performs analyzing its internal along with external assessment activities in order to achieve its desired business targets. In relation to the activity of internal assessment, Apple took certain significant initiatives in order to enhance its operational procedures by introducing useful training sessions for its entire workforce. Moreover, relating to external assessment activity, Apple establishes and maintains effective relationship with its different stakeholders in accordance with various business norms and standards (Apple Inc, 2012). A Brief Idea of the Resources to Assist In Analyzing the Competitive Marketplace The various resources which assist the organizations in analyzing the competitive marketplace include annual reports, market strategies, governmental reports as well as policies, market statistics and customer survey. The resource i.e. annual...
This essay stresses that the various resources which assist the organizations in analyzing the competitive marketplace include annual reports, market strategies, governmental reports as well as policies, market statistics and customer survey. The resource i.e. annual report reveals the information about organizational financial performance. The resource of market strategy represents the ability of the organizations to perform accordingly towards changing trends of business market. The governmental reports and policies denote the performances of an organization in accordance with the national or international business regulation. Market statistics imply about recognizing the demands of the products. The resource of customer survey supports the organization to understand the demands and the preferences of the customers.
This paper makes a conclusion that the different business organizations feel the necessity of aligning marketing initiatives in order to sustain in this competitive business market. Moreover, the organizations perform the assessment of their external and internal activities for the prime objective of competing with their major competitors. In this regard, Apple adopts significant business strategies and assesses its internal along with external activities in order to attain its expected business goals. Moreover, Apple uses attractive promotional methods such as online websites, advertising campaigns and magazines in order to promote its products and increase sales. The corporation also utilizes comprehensive pricing structure with the intention of competing with other market leaders. ...
Cite this document
(“Examine an Organization/Company That Product, Program or Service That Research Paper”, n.d.)
Retrieved from https://studentshare.net/marketing/75598-examine-an-organizationcompany-that-product-program-or-service-that-innovated-from-a-global-perspective
(Examine an Organization/Company That Product, Program or Service That Research Paper)
“Examine an Organization/Company That Product, Program or Service That Research Paper”, n.d. https://studentshare.net/marketing/75598-examine-an-organizationcompany-that-product-program-or-service-that-innovated-from-a-global-perspective.
Their main focus is on the innovation of electronics such as telephones, televisions and gaming counsels. The company was founded at the end of the Second World War. The founders Masaru Ibuka and Akio Morita started the company in the basement of an old department store as a radio repair shop.
l write critical review of the book named as “Operations Management” written by William J Stevenson. To be specific, this review will only cover Chapter number 4 named as “Product and Service Design” and the researcher will try to understand the content of the mentioned chapter from the logical and academic perspectives.
In the modern world, product and service designs have increasingly become important, as customers have become more skeptical about product variety. Additionally, customers are opting for products and services that are produced using the latest technology. The effects of greater product variety and shorter product lifecycles have a ripple effect on the number of new products and services being offered in the market (Stevenson, 2011).
Holden Trucking Services offers localised services rather than centralised as the other trucking services. The firm intends to manage its growth b y looking into these underserved markets and offer the market the services in an efficient and affordable manner to make sure that they can easily afford the services.
35). The advertisement is considered the basic and fundamental construct in the art and science of marketing because every new product and service is launched with the help of endorsement via various means and sources (Gronroos and Ravald pp. 20). The global economy is however, showing signs of moment from industrialization to services.
The world around us is filled with products and services. Each day, we consume thousands of these. A related concept is that of brands. Most of the products or services are labeled and sold under a brand name.
There are numerous examples of products and services that we
ucing unique and technologically advanced vending equipment; the initial routes that will be used by the company comprise of the Central and Southern regions of Florida. The main aim of Express Vending LLC is to be the leader in introducing complete range of the best quality and
However, with increasing globalization and opening up of the world economy, the complexities related with international expansion have greatly reduced. A number of companies around the world have therefore considered making their presence in foreign countries.
12 Pages(3000 words)Research Paper
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Research Paper on topic Examine an Organization/Company That Product, Program or Service That Innovated From a Global Perspective for FREE!