The assessment of internal business activities supports an organization to launch new and innovative products in the business market by analyzing the strengths and weaknesses along with recognizing opportunities and crucial threats (State of California, 1998). External assessment activity can be defined as the process of identifying the opportunities prevailing in the business market and formulating effective strategic plans for the motive of accomplishing expected business objectives. The activity of external assessment includes certain major factors like legal, economic, social, political and governmental forces (Australian Government, 2002). According to various researches, the activities relating to both external as well as internal assessment ultimately help the organizations to meet with its organizational goals effectively. In this regard, it has been observed that Apple performs analyzing its internal along with external assessment activities in order to achieve its desired business targets. In relation to the activity of internal assessment, Apple took certain significant initiatives in order to enhance its operational procedures by introducing useful training sessions for its entire workforce. Moreover, relating to external assessment activity, Apple establishes and maintains effective relationship with its different stakeholders in accordance with various business norms and standards (Apple Inc, 2012). A Brief Idea of the Resources to Assist In Analyzing the Competitive Marketplace The various resources which assist the organizations in analyzing the competitive marketplace include annual reports, market strategies, governmental reports as well as policies, market statistics and customer survey. The resource i.e. annual...
This essay stresses that the various resources which assist the organizations in analyzing the competitive marketplace include annual reports, market strategies, governmental reports as well as policies, market statistics and customer survey. The resource i.e. annual report reveals the information about organizational financial performance. The resource of market strategy represents the ability of the organizations to perform accordingly towards changing trends of business market. The governmental reports and policies denote the performances of an organization in accordance with the national or international business regulation. Market statistics imply about recognizing the demands of the products. The resource of customer survey supports the organization to understand the demands and the preferences of the customers.
This paper makes a conclusion that the different business organizations feel the necessity of aligning marketing initiatives in order to sustain in this competitive business market. Moreover, the organizations perform the assessment of their external and internal activities for the prime objective of competing with their major competitors. In this regard, Apple adopts significant business strategies and assesses its internal along with external activities in order to attain its expected business goals. Moreover, Apple uses attractive promotional methods such as online websites, advertising campaigns and magazines in order to promote its products and increase sales. The corporation also utilizes comprehensive pricing structure with the intention of competing with other market leaders.