Mobile marketing is more effective than e-mail marketing - Essay Example

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Mobile marketing is more effective than e-mail marketing

The researcher states that this era is known as the era of information technology in view of the fact that the innovations brought by the information technology have not only modernized the ways businesses and individuals carry out their tasks but also improved the living standards. With the emergence of the Internet, the majority of people started using it for email and communication purposes. But soon it was replaced with mobile technology. Now the majority of people use mobile phones to complete their daily tasks. Seeing the increasing interest of people in mobile technology, business marketers have started using it for marketing and promotion of business contents. Mobile marketing is a process through which traditional marketing activities are carried out using a mobile phone. Basically, the mobile marketing is the process of using mobile phones to provide customers with location and time specific, custom-made information, which promotes goods, services, and ideas. However, the question is that in this technology based era how effective is mobile marketing. This paper presents a comparison of mobile and email marketing strategies. The basic purpose of this research is to prove the claim that mobile marketing is more effective than email marketing. According to Roach, the current position and modern characteristics of the mobile technology as a one-to-one communication device define that mobile marketing is evocative of an inventive kind of direct marketing. ...
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Summary

This paper is based on the claim “mobile marketing is more effective than email marketing”. This paper will be a comparative study of both the marketing techniques. This research will attempt to prove this claim by using the literature from the Internet and libraries.

Author : liam82
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