This paper is based on the claim “mobile marketing is more effective than email marketing”. This paper will be a comparative study of both the marketing techniques. This research will attempt to prove this claim by using the literature from the Internet and libraries…
The researcher states that this era is known as the era of information technology in view of the fact that the innovations brought by the information technology have not only modernized the ways businesses and individuals carry out their tasks but also improved the living standards. With the emergence of the Internet, the majority of people started using it for email and communication purposes. But soon it was replaced with mobile technology. Now the majority of people use mobile phones to complete their daily tasks. Seeing the increasing interest of people in mobile technology, business marketers have started using it for marketing and promotion of business contents. Mobile marketing is a process through which traditional marketing activities are carried out using a mobile phone. Basically, the mobile marketing is the process of using mobile phones to provide customers with location and time specific, custom-made information, which promotes goods, services, and ideas. However, the question is that in this technology based era how effective is mobile marketing. This paper presents a comparison of mobile and email marketing strategies. The basic purpose of this research is to prove the claim that mobile marketing is more effective than email marketing. According to Roach, the current position and modern characteristics of the mobile technology as a one-to-one communication device define that mobile marketing is evocative of an inventive kind of direct marketing. Up till now many researchers have carried out extensive research to determine the factors which have an effect on consumer acceptance of marketing contents distributed through mobile marketing. In addition, various researchers such as (Barnes and Scornavacca), (Barwise and Strong) and Leppaniemi and Karjaluoto) discuss similar ideas. Additionally, their research is based on three key components: first of all there is a need to see that the user has given their approval to take delivery of marketing contents to their mobile phone; the level of authority the service provider maintains throughout the transaction, and the level to which the mobile user has trust on the brand being marketed.
In the same way, (TRAPPEY and WOODSIDE) and (Merisavo, Kajalo and Karjaluoto) also discuss the features and elements of the marketing material and distribution. They have discussed various factors driving the consumer's level of acceptability (Merisavo, Kajalo and Karjaluoto) and (TRAPPEY and WOODSIDE). On the other hand, thus far, there has been little research committed to discovering the characteristics of this medium, and whether they have an effect on a customers’ decision to agree to or refuse marketing communications delivered straightforwardly to their mobile phone (Roach).
This research will be based on the qualitative research methodology. For this purpose, I will collect data from academic journals, marketing books, newspapers and online promotional material in an attempt to support my research. I will analyze some of basic aspects that demonstrate superiority of mobile marketing methods for business promotion. This research will qualitatively assess some of the major aspects to prove how mobile marketing is more efficient than email marketing.
Results and Discussion
The one of the major problems with trying to reach customers through email is that the majority of business organizations had already made use of this strategy that it can without doubt be considered as spam by the target customers. In this scenario, mobile advertising and mobile marketing are a brilliant way to reach customers, in particular when business ...
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Businesses must be guided, in their marketing communication endeavors, by a set of codes of ethics as well as conventional norms confined in society in the increasingly globalized market and negative perception on marketing particularly advertising.
usiness these days and it has eased ample activities for the business. Now, every business can do every activity with few clicks and they just need to remain well-informed about the technological advancements that are happening these days. The organisations must design their business objectives and strategies in a way that take advantage of amenities provided by Internet (Smith and Chaffey, 2005).
Digital Marketing Table of Contents Levi Strauss & Co: Organizational background 3 Market, products & services, customers, digital presence 3 Importance of customer insight from key words research 5 Utilization of Search Engine and Pay per Click in Organization 6 Rationale for e-marketing tools 7 Aspect of Digital Marketing Campaign Legislation 9 References 10 Levi Strauss & Co: Organizational background Levi Strauss & Co.
According to the report the UK telecommunication industry plays a huge economic role, and among the key players involved include the Vodafone and O2. Due to the stiff competition, the mobile service operators have embraced innovative marketing strategies with the aim of increasing consumer base and improving financial performance.
Recommendations 13 References 15 Appendix 18 1.0 Executive summary The report is comparative analysis of the integrated marketing communication mix strategies of Vodafone and Virgin Mobile. A market review indicates that creativity and introduction of new products are the two key strategies for increasing market share.
Electronic marketing or e-marketing means making use of digital technologies to help sell your goods, products or services to the customers. These technologies are an important addition to traditional marketing techniques no matter what the size of your company or your business model is.
The advantages of eMarketing are as follows: reduction in costs through automation and use of electronic media ;faster response to both marketers and the end user ;Increased ability to measure and collect data; opens the possibility to a market of one through personalization; and Increased interactivity .
A common complaint among Internet users is the consistent use of bulk e-mailing referred to as “Spam.” Spammers have long attempted to justify their intrusive form of advertising. According to them, if a person forgets to check a button at the end of an online order form requesting no further correspondence, this constitutes permission.
While at the present, email is a major communications techniques for both personal and business use. In business communication, it is used for marketing purposes (Shelly, Cashman and Vermaat 91). The use of email for marketing purpose is
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