Got a tricky question? Receive an answer from students like you! Try us!

Role Of A Leader In Managing Crisis. Toyota case study. - Essay Example

Only on StudentShare
Masters
Author : angelicatorphy
Essay
Marketing
Pages 11 (2761 words)

Summary

A leader’s primary role is to set the goals for the crisis management strategy which requires to be based on the organisation’s values. Leadership qualities are measured through the commitment involved in drafting crisis problem along with the firm’s top management. …

Extract of sample
Role Of A Leader In Managing Crisis. Toyota case study.

A leader’s primary role is to set the goals for the crisis management strategy which requires to be based on the organisation’s values. Leadership qualities are measured through the commitment involved in drafting crisis problem along with the firm’s top management. Further identifying the levels of problem related to crisis management will enable a leader to create a friendly and supportive environment in the organisation.
The next step for the leader lies in identifying the team to lead the crisis management. The purpose of the team will be to identify the crisis in the organisation. The main role of the leadership here will lie in empowering the team and making the team competent to analyse the crisis by different components such as process, location, pressure, market place and industry (Goel, 2009, p. 247).
The tertiary role of the leadership is to implement strategy leading to effective communication with both internal and external sources such as employees, stakeholders, partners, etc. Apart from this regular training to the employees regarding crisis management is another important aspect to measure the leadership attributes.
External forces
An organisation’s ability to identify external forces which can impact the internal environment of the organisation is an important mechanism related to crisis management. This requires the incorporation of scrutinising mechanism by the leadership to continuously analyse the external forces and convert them into values for the organisation and the members associated with it. ...
Download paper

Related Essays

A Case Study on Toyota Corporation.
This study examined the effect on the public’s perception of the Toyota brand, and the appropriate brand strategies that the firm may adopt in order to establish once more Toyota’s brand position in the public mind for quality and reliability. It concludes that despite the negative publicity and adverse consequence of the Company’s recalls, the chances Toyota may redeem itself and assume market leadership once more are high with the help of strategic brand management particular to addressing a product recall event. …
70 pages (17570 words)
Managing Case Study on Colgate Co.
The report will also outline some of the competitors in this market that pose a challenge to the operations of Colgate in the oral and dental health care industry. 1.1 Background information about Colgate According to its official website, Colgate was established in 1806 and it was founded by William Colgate. To date, Colgate is regarded as the world’s leader in oral and dental health care and it offers products such as toothbrushes as well as toothpastes. Colgate operates in more than 200 countries though it is based in the US. According to Berger (2010), Colgate has a market share of 44,4…
10 pages (2510 words)
Video Case 2: Toyota Prius
This paper will discuss some of the key facts regarding its hybrid model known as Toyota Prius, which is in early stages of its development. Furthermore, more holistic insight regarding Toyota’s marketing scheme, its social trends along with key aspects of the development of Prius will be discussed. A key aspect that was prevalent regarding green energy was the concept of hybrid vehicles. Hybrid vehicles have been the pinnacle as society continues to progress towards a greener environment. (Toyota Motor Sales, 2011) Conducive research proves that hybrid cars are more effective in optimizing…
3 pages (753 words)
Global Marketing Strategy of TOYOTA
The fast pace of advancement of the modern day world is more on the lines of rapid change and tremendous development. It is of high importance to mention that the evolution of the telecommunication technology along with the process of evolution of high speed internet and various kinds of technology enabled gadgets has resulted in the process of playing a tremendous amount of influence in the lives of the masses around the world. It needs to be mentioned that because of the lines of emergence of high speed internet connectivity, the network of communication channels has improved in a drastic…
40 pages (10040 words)
Corporate Communication Strategy-Toyota case
The unintended acceleration was attributed to floor mat issues, brakes and sticky gas pedal. The company has since recalled nearly 8 million cars of different models that were deemed to have potential problems with gas pedal mechanism which could lead to unintended acceleration (McKenzie & Scott, 2010). 2. Environmental scanning of the company Toyota has enjoyed an unblemished reputation within the auto industry. In the fast transforming business dynamics, the various environmental factors become crucial paradigms to maintain competitive advantage within the industry. PESTLE and SWOT analysis…
11 pages (2761 words)
Case Study
generic fluoxetine, etc.) (1). To prevent other pharmaceutical companies from grabbing a large portion of Eli Lilly’s market shares in the selling of antidepressant drugs, Eli Lilly and company is considering the need to replace Prozac with its successor. Eventually, the successor of Prozac is expected to be launched at least 18 months prior to the date wherein Prozac’s patent right would expire (18). The New Antidepressant Team (NAT) is composed of people from Eli Lilly’s R&D and marketing department (7). During the initial stage of searching for Prozac’s successor, members of NAT…
7 pages (1757 words)
Case study
That was the time when she realized that this bag can be popular product for people who loves innovative designing articles like cloths, umbrella, handbags, wallet, makeup bags, lamp shades etc. Clare, mother of Calypso also helped her with the business. Her first year turnover was ?180 000 and she became the London Business person of the year at the age of 22 (Burns, 2011). Calypso and her mother Clare chose to manufacture the bags from UK and use their house as the office. The reasons are: Working from home was advantageous cause their Calypso did not had to pay any rent for her office to…
8 pages (2008 words)