Role Of A Leader In Managing Crisis. Toyota case study.

Role Of A Leader In Managing Crisis. Toyota case study. Essay example
Masters
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Marketing
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A leader’s primary role is to set the goals for the crisis management strategy which requires to be based on the organisation’s values. Leadership qualities are measured through the commitment involved in drafting crisis problem along with the firm’s top management. …

Introduction

A leader’s primary role is to set the goals for the crisis management strategy which requires to be based on the organisation’s values. Leadership qualities are measured through the commitment involved in drafting crisis problem along with the firm’s top management. Further identifying the levels of problem related to crisis management will enable a leader to create a friendly and supportive environment in the organisation.
The next step for the leader lies in identifying the team to lead the crisis management. The purpose of the team will be to identify the crisis in the organisation. The main role of the leadership here will lie in empowering the team and making the team competent to analyse the crisis by different components such as process, location, pressure, market place and industry (Goel, 2009, p. 247).
The tertiary role of the leadership is to implement strategy leading to effective communication with both internal and external sources such as employees, stakeholders, partners, etc. Apart from this regular training to the employees regarding crisis management is another important aspect to measure the leadership attributes.
External forces
An organisation’s ability to identify external forces which can impact the internal environment of the organisation is an important mechanism related to crisis management. This requires the incorporation of scrutinising mechanism by the leadership to continuously analyse the external forces and convert them into values for the organisation and the members associated with it. ...
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