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Market Assessment for Volkswagen and BMW cars using Peattie Framework Name: Institution: Course: Tutor: Date: Market Assessment for Volkswagen and BMW cars using Peattie Framework Introduction Peattie asserted that the emotive marketing that is stereotypical of much Green marketing is not effective.
In above connection, Peattie asserted that the consumer purchase decision may not be influence by green marketing alone but also by other factors such as; Price, comfort, lifestyle, quality to name just but a few(Nobel, Teisl & Rubin, 2006). Therefore, emotive of green marketing may not be very effective because consumers are unlikely to forgo the above mentioned factors for the sake of purchasing eco-friendly products (Nobel, Teisl & Rubin, 2006). Peattie developed a useful tool for products and market analysis called Peattie framework that may help marketers to assess the performance of a product in the market (Bradley, 2007). The framework may be used in this case to evaluate where the two model of vehicles (Volkswagen and BMW vehicles) lies within Peattie framework. Additionally, the effects of having less foot print among the two vehicles selected have also been discussed in detail as well as how footprint may be eradicated (Nobel, Teisl & Rubin, 2006).The eradication of footprint may help to ensure that problem of global warming has been reduced significantly (Bishop, 2008). Assessment of where Volkswagen and BMW cars lie within the Peattie framework Peattie provided a substantial basis of evaluation of products with respect to how consumers make choices on the products that they may want to buy (Rakshita, 2011). ...
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