Assess a market - Essay Example

Only on StudentShare

Extract of sample
Assess a market

In above connection, Peattie asserted that the consumer purchase decision may not be influence by green marketing alone but also by other factors such as; Price, comfort, lifestyle, quality to name just but a few(Nobel, Teisl & Rubin, 2006). Therefore, emotive of green marketing may not be very effective because consumers are unlikely to forgo the above mentioned factors for the sake of purchasing eco-friendly products (Nobel, Teisl & Rubin, 2006). Peattie developed a useful tool for products and market analysis called Peattie framework that may help marketers to assess the performance of a product in the market (Bradley, 2007). The framework may be used in this case to evaluate where the two model of vehicles (Volkswagen and BMW vehicles) lies within Peattie framework. Additionally, the effects of having less foot print among the two vehicles selected have also been discussed in detail as well as how footprint may be eradicated (Nobel, Teisl & Rubin, 2006).The eradication of footprint may help to ensure that problem of global warming has been reduced significantly (Bishop, 2008). Assessment of where Volkswagen and BMW cars lie within the Peattie framework Peattie provided a substantial basis of evaluation of products with respect to how consumers make choices on the products that they may want to buy (Rakshita, 2011). ...Show more

Summary

Market Assessment for Volkswagen and BMW cars using Peattie Framework Name: Institution: Course: Tutor: Date: Market Assessment for Volkswagen and BMW cars using Peattie Framework Introduction Peattie asserted that the emotive marketing that is stereotypical of much Green marketing is not effective…
Author : zelda32
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Assess a market"
with a personal 20% discount.
Grab the best paper

Related Essays

Market analysis/ Audit
In this study advertising plan was presented. Its main aim is to expose the product to the customer. Since the company is new, shedding the lights on the superb technology that is utilized in these products is highly critical. Penetrating the channels of advertising through e-commerce along with “brick and mortar” stores can be highly beneficial.
11 pages (2750 words) Essay
International Market Entry and Development
The phenomenon of globalization is unquestionably taking place in wide shapes throughout the globe. Those organizations, commonly in the field of international business, mostly discover themselves to be completely ill-equipped for the surroundings they plan to enter into and uninformed regarding the probable hazards that are concerned in the course of action.
5 pages (1250 words) Research Paper
Nespresso Entering Kiev Market
Abstract This report is basically a marketing plan designed for Nespresso entering Kiev Market. This report encompasses the purpose of the plan, situation analysis etc. In this report it has been discussed what kind of hurdles Nespresso may face while entering Kiev, Ukraine, which is a new and international market.
7 pages (1750 words) Assignment
Assess a market
In some cases, this has proven to be ineffective as explained by Peattie. This is because the companies have focused on hunting and trying to trap the green consumers using camouflage and some bait which have failed. This is because the consumers can see through these tactics.
3 pages (750 words) Essay
International Market Entry and Development
However the general concept is that entry into an international market is for extending the existing business line which will then result in increased revenues for the products which are already available. It is important to also see the reason why market expansion is beneficial; one important reason is the unfulfilled needs and wants.
4 pages (1000 words) Research Paper
Canon's international market
In the United States, consumers markets are attracted to lifestyle-centric promotion and brand expansion opportunities provided by Canon, changing promotional strategy to better position the brand as an exciting brand. There are no opportunities for standardisation with such varying social and perceptive characteristics of diverse international markets.
12 pages (3000 words) Essay
Undertaking a Market Audit
The appraisal will include the assessment of the objectives, policies, methods, operations, assumptions and the techniques employed to implement the techniques which help in achieving the objectives (Brownlie, 2000). MA would include internal analysis of the organization like evaluation of marketing activities, policies, functional procedures, core marketing mix elements and various other factors which affect the functioning of the organization.
8 pages (2000 words) Essay
The roles of pubic relations in crisis managment
Experts posit that part of responding to a crisis is done by public relations. This paper will discuss the correlation of public relations in managing crisis. Public Relation is significant part of management to sustain
8 pages (2000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT