Doing Business in Argentina - Case Study Example

A. Raptis & Sons Ltd is one of the largest seafood companies in Australia and establishing one of its branches in Argentina would need much effort for it to succeed. The reason behind this is because people from Argentina do not like eating seafood. They are accustomed to eating beef. Therefore, the company will have to convince Argentines to buy its goods. According to Isenrath (2012), many Argentines view gender-based etiquette as good business manners. So when doing business there, don’t be surprised if your female counterparts expect men to open doors for them. Such a gesture is not viewed as sexism as it is viewed in other western countries. So, issues of sexism should not be a threat to the performance and attitudes of employees.

Another observation of cultural customs in Argentina involves keeping time. It is a custom for Argentines to be late for about thirty minutes (Isenrath, 2012). So, a manager should expect his or her employees to be late for work and should, therefore, create advance time for such incidents to enhance the productivity of the company. Argentina has a high context culture and Argentines not only have a strong sense of family but also have a high commitment to the community. Therefore, it is a guarantee that a good rapport will be formed among all the stakeholders of the company, which means productive outcomes.

In a high-context culture, non-verbal communication is imperative. Therefore, A. Raptis & Sons Ltd will have to use marketing strategies that are more formal and direct to reach its consumers. For instance use of non-verbal cues like facial expressions, tone of voice, posture, and gestures.