International Marketing - Essay Example

Extract of sample
International Marketing

Examples of multinational companies are Wal-Mart Stores, Inc., Toyota Motor Corporation and Procter & Gamble Company (Doole & Lowe, 2008). International Marketing In international marketing, multinational companies may adopt either a global marketing approach or a multi-domestic marketing approach. The global marketing approach involves developing a standardized marketing plan, which is implemented with minimal modifications in both home and all international markets. An advantage of global marketing approach is the economies of scale to production and marketing activities. This standardized strategy cuts costs since it allows large-scale production runs and strengthens the image of the brand. A global marketing strategy can nurture collaborative innovation and can excellently boost sales of goods and services to across markets that have common cultures and languages. This strategy is effective particularly in marketing goods with strong, universal appeal. Global advertising media such as international print and broadcasting channels help companies to convey a single message to the international audience (Kaynak, 2002). ...
Download paper

Summary

Name Professor Course Date Abstract Recently, there has been a considerable rise in the number of multinational companies globally. The global business environment is increasingly becoming competitive and uncertain, necessitating these multinational companies to adopt diverse marketing strategies depending on the market and scope of operation…
Author : grantaddison
Download 1

Related Essays

Understanding of culture and cultural differences as fundamental for international marketing
The researcher states that culture and cultural differences has not only impacted on the effectiveness of firms with respect to international competitiveness, but has also progressively generated negative effects regarding efficient usage of international marketing resources. Success of international firms is basically dependent on their international marketing strategies that incorporate cross-cultural intelligence aspects. Moreover, international marketing professionals continuously seek to understand global cultures and cultural differences that exist in the international specific markets...
12 pages (3012 words) Essay
International marketing
It provides the facility of discounts at Mulberry shops to its shareholders who own the 500 shares with the company (Morley 2011). The company operates on a large scale, having stores throughout the UK and across the world including Europe, Australia, and Asia. It aims at expanding its base by increasing the production of leather bags in the UK. Mulberry Handbags represent the symbol of England’s distinctiveness and style along with the lifestyle of the people of Britain. This brand is mostly preferred by ladies and is one of their best choices. The uniqueness lies in the provision of...
12 pages (3012 words) Essay
International Marketing
It also ensures that companies market their products abroad to avoid oversaturation of domestic markets. It is also known as global marketing (Bradley 2005). It applies such policies in other countries with the aim of marketing business and its products. With the increase in the use of international marketing in the globe today, it is essential to understand it in depth. It is also necessary to understand policies that international marketing applies to. Some of the policies that this strategies uses include marketing mix, entry mode selection and others. They all aim at competing in the...
12 pages (3012 words) Essay
International marketing
The assignment delineates from different perspectives how information technology and systems has changed the demeanour of marketing across nations, in the global arena. The paper emphasises the fact how IT has influenced marketing from strategic planning, execution and evaluation of marketing programs to decision making; information technology has brought about drastic implications for marketing personnel, specifically for those operating internationally.
14 pages (3514 words) Essay
International marketing
In case of IM the firms looks to make their products available to the international customers. Therefore they have to deal with PESTLE factors of not only one but several other countries. Due to this factors such as tariff barriers, govt. regulations, etc. They also have to face competition from the international competitors also. But with high risk there are opportunities to earn high returns also in the form of growth, profitability, opportunity to earn economies of scale. The study looks to focus upon some of the key issue to be considered by a firm when the firm decides to enter the...
12 pages (3012 words) Essay
international marketing
Similarly, the increase in the competitiveness nature of international markets calls for improved quality and advancement in the production techniques (Ronkainen, 2005, p.97-8). The entry strategies in an international category involves making decisions on the goals and objectives of the firm, choice of the products/services, market penetration modes, and performance monitoring and control systems which are deemed appropriate for the market. After evaluating its potential, strengths, capacities, and limitations, a corporation then figures going multinational. Exploring an international market...
4 pages (1004 words) Essay
international marketing
The second article is related to multinationals opening up their operations in different parts of the world, especially in the emerging markets of the economy. Discussion Article 1 The article titled “PayPal helps fuel revival at EBay” was published on October, 2012 following the announcement of the September financial results of EBay (The Wall Street Journal, 2012). The business of EBay had suffered during the first two quarters of 2012 but showed a revival in the third quarter financial results. The growth in the revenues of EBay was fuelled by the payments through PayPal. The revenue of...
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!