StudentShare solutions
Triangle menu

Individual Global Market Research Case Study Analysis - Essay Example

Not dowloaded yet

Extract of sample
Individual Global Market Research Case Study Analysis

When Brooks shares these ideas with the rest of the management team, he receives a very strong resistance from them apart from Drew Spenser who further challenges the firm to take its operations to markets that have previously been considered unproductive (Aaker & Aaker, 2010). In business, the only pointer to growth and development is expansion. Expansion may be reflected in the increased operations of the company or by the firm devolving its operations to newer markets. By engaging in either of the two, the company has its presence felt in a wider area. This it ensures by having its good and services being sold in newer markets at least every day. However, the expansion must be effectively planned and properly researched. Failure to carry out a market research may result in lack of effective understanding of the market which may further result in severe losses and failures in whichever undertaking that a business may later engage in (Thomas & Michael, 2001). In the case study, the architectural firm faces a number of challenges right from within its management. Drew Sperry, before starting this firm, had at one time served in a secondary firm. While there, he built his own customer network; it is this network that he resorts to serve later when he sets up his own company. Within the first months of business, the company is supported by a contract it wins to construct park facilities in Prince Edwards’s province for the department of tourism. Its later operations are also small scaled and the business is literally surviving. But just as is normally the case with businesses, the firm later gains reputation and increases its operation and clientele base. With time, the firm increases from the three employees that Derry Sperry had at inception to the current over fifty architectures that the firm boasts of. The brief story of the firm points to the essence of growth. From a four staffed firm, the company has grown to having over forty graduate architects. It thus beats logic that the employees of the company may find it hard to accept the plans for expanding the operations of the company. The difficulty in the acceptance of the expansion may be brought about by a number of reasons key among which may be the fear off that which is unknown. Managers may find it hard to invest the company’s capital in a foreign market where it may not perform effectively and give back the returns as expected. In case a company incurs losses, those to be blamed are its management who will be accused of inefficiency and not putting in place the best strategy for effective market response. In the architectural industry, matters are made even more complicated. The construction industry is forever viable; each day there is a building either being put up or being brought down on safety issues. Just as is common knowledge, a building is consumed by its target market through living in it. In the even of a dissatisfaction or poor workmanship, there normally results the loss of lives which is a case that no government can allow. This is a feature of the industry that has resulted in very close supervision and monitoring from state departments. This excessive gross supervision and standards set for the company by the government results in slow rate of investment and slow expansion into newer markets. Maybe a business does not meet the specifications set in a foreign country; this will ...Show more

Summary

Individual Global Market Research Case Study Analysis Name: Institution: The case is based on a medium sized architectural firm that is trying to expand its operation. Drew Sperry completed his studies at Nova Scotia Technical collage and decided to set up a small firm instead of being formally employed…
Author : qledner
Individual Global Market Research Case Study Analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Individual Global Market Research Case Study Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

Case Study Analysis
In this scenario, e-commerce is the latest emerging trend in the field of information technology that is changing the world of the business. This paper presents a detailed analysis of some of the major aspects of new organizational e-business strategy specification for Panfore electronics (www.panfore.com).
22 pages (5500 words) Essay
Individual Case Study Analysis
The American subsidiary of Honda was established in 1959 in which aim of the company was to target public instead of focusing on the motorcyclists. The founder of the company Sochiro Honda and partner Takeo Fujisawa were determined to make Honda amongst the top companies around the world.
8 pages (2000 words) Essay
Case Study: Global Hardwood Company
Global Hardwood Company (GHC) is an international company that operates in more than one country. The company began as a single-family business but it expanded and became a public limited establishment. The GHC is headquartered in an attractive marketplace within the town of the English Midlands.
9 pages (2250 words) Essay
Individual Case Study Analysis
Reflection 9 5. Recommendation 10 6. Conclusion 11 7. References 12 1. Executive Summary Every organization requires maintaining cultural diversity in order to promote internationalization at local level. This can have positive as well as negative impact on the performance, profitability and productivity of the organization.
8 pages (2000 words) Essay
Individual Case Study Analysis
and the efforts to comply with its requisites have their socio-cultural and psychological repercussions. People are prone to resist change (Brownwynne, 2007, p. 119), particularly those compelling a fundamental acceptance of values, norms and attitudes that differ from those to which they had been accustomed.
8 pages (2000 words) Essay
Market entry strategies:the Vianova case study
It has been discovered that while there is a sea change in the attitudes and wishes f the government and the population, the ground realities are that there
44 pages (11000 words) Essay
Individual case study analysis
In 1973, Ireland became the member of the European Economic Community and with the freeing of trade and a larger catchment area, the Irish economy proceeded from strength to strength. In the 1980’s though the economy suffered from
4 pages (1000 words) Essay
Individual Case Study Analysis
The founder of the company Sochiro Honda and partner Takeo Fujisawa were determined to make Honda amongst the top companies around the world. The founder of Honda was very innovative, whereas Fujisawa was an optimistic man who
8 pages (2000 words) Essay
Individual Global Market Research Case Study Analysis
He thus decides to extend the operations of his company’s operations to newer markets. The brain behind all these push for expansion is a very junior partner in the
5 pages (1250 words) Essay
Adam Individual Assessment Case Study: Nokia-Microsoft Strategic
s possible to conduct an in-depth analysis of the global strategy adopted by Nokia to counter the intensified competition and restrict further decline in the market share. The report outlined the various factors associated with a decline in the market share of Nokia, with an
13 pages (3250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation