Got a tricky question? Receive an answer from students like you! Try us!

Individual Global Market Research Case Study Analysis - Essay Example

Only on StudentShare
High school
Essay
Marketing
Pages 5 (1255 words)

Summary

Individual Global Market Research Case Study Analysis Name: Institution: The case is based on a medium sized architectural firm that is trying to expand its operation. Drew Sperry completed his studies at Nova Scotia Technical collage and decided to set up a small firm instead of being formally employed…

Extract of sample
Individual Global Market Research Case Study Analysis

When Brooks shares these ideas with the rest of the management team, he receives a very strong resistance from them apart from Drew Spenser who further challenges the firm to take its operations to markets that have previously been considered unproductive (Aaker & Aaker, 2010). In business, the only pointer to growth and development is expansion. Expansion may be reflected in the increased operations of the company or by the firm devolving its operations to newer markets. By engaging in either of the two, the company has its presence felt in a wider area. This it ensures by having its good and services being sold in newer markets at least every day. However, the expansion must be effectively planned and properly researched. Failure to carry out a market research may result in lack of effective understanding of the market which may further result in severe losses and failures in whichever undertaking that a business may later engage in (Thomas & Michael, 2001). In the case study, the architectural firm faces a number of challenges right from within its management. Drew Sperry, before starting this firm, had at one time served in a secondary firm. While there, he built his own customer network; it is this network that he resorts to serve later when he sets up his own company. ...
Download paper
Not exactly what you need?

Related Essays

Market Research: Case Study on Kellogg's
This focus has rapidly shifted in the current global market environment. This is because of the ever-growing sensitivity of consumers who demand satisfaction of their needs and wants by the brands in the market. Thus, the focus is now on capabilities, which are able to deliver very superior value to customers in a consistent manner and should be able to sustain such an operation in the future to remain competitively in business (Day, 1994, pp.37-52). this is why it is important for a market oriented firm to constantly conduct a market research to keep its culture and meet the value based needs…
8 pages (2008 words)
Overview of the UK Sugar Market From the Case Study
This paper stresses that the art of forecasting for the future has always been a human attribute as human beings are thinking individually. In essence, a project can easily be captured on the paper with a few elements i.e. the commencement date, termination date, the tasks that must be undertaken and when should they be finished bas well as some ideas of resources which will be required during the course of the project. …
12 pages (3012 words)
An individual pre market entry report. Japan.
It is assumed that the company is recently on the plan to make its mark on the Japanese market. The company needs to have knowledge regarding the opportunities the market offers, a sustainable and consistent strategy that will drive the entrant. It is easier to taste success in the market of Japan if the assumptions are not made on false grounds. It is of utmost necessity to analyze the strategies of the already existing competitors effectively. The process of sales and the revenue model should be in line with the Japanese culture and the market. In order to make successful entry into the…
12 pages (3012 words)
Market Research Individual Assignment
This is the reason why market research is being given more and more importance by the business top heads and the specialists who devise such plans to take the business forward. What is required now is a vision to set things right through the different manifestations of the market research and to make sure that this market research will bring positive results for the business in the end. The problems that a business might face at one point in time are very closely aligned with how well its market research has been conducted. This means that the issues which plague it in a number of different…
4 pages (1004 words)
Individual Case Analysis
The precise ways in which a brand adds value can be recognised through gaining knowledge about the sources of brand equity (Keller, n.d.). In relation to the provided case scenario related to Red Bull, it can be comprehended that the company focused on the aspect of creating brand awareness as well as establishing their brand image. These two facets are the key sources of their brand equity. Development of the source of brand awareness has facilitated Red Bull to develop its brand equity. Red Bull has especially focused on the element of brand recall. Brand recall refers to the customers’…
5 pages (1255 words)
individual case analysis
It occurs when consumers hold positive perceptions about a brand in their minds and prefer it over other similar brands when buying a product of that brand. Positive brand equity provides financial and business benefits to companies (Gunelius, 2013). The recognition of precise sources of brand equity is imperative from the marketing point of view in order to bestow a valuable strategic function along with guiding the decisions regarding marketing aspect. Moreover, the understanding also facilitates managers to comprehend as well as focus on the facets that enable to steer their brand equity.…
4 pages (1004 words)
Marketing Research- Individual Data Analysis Report.
Another critical factor that has led to an increased consumerism is the surge in credit culture. In addition, companies nowadays also put more emphasis on the requirements of consumers because they have understood that it is wise and sensible to manufacture products according to the requirement as it mitigates the market risk as well as provides opportunity to gain success. The same idea is applicable for a television production company (Edwards & Peccei, 2007). Television viewers have the tendency to watch programs that is entertaining and has some kind of social value (DeMozota, 2003).…
8 pages (2008 words)