Operations of Inter-Global Medicare Entrepreneurs - Essay Example

? Marketing Inter-Global Medicare Entrepreneurs’ The firm will be able to sell the drug at reduced prices through careful maintenance of efficiency in its operations and by aiming specific market segments especially those who pay for the prescribed medicine themselves. By focusing on this segment, the firm will avoid inefficiencies and operational disruptions that are characterized by unsteady cash-flows and hence eliminate supply shortages. Inter-global Medicare plans to operate from one store that is to serve both mail order customers and those who visit the facility in person. The firm seeks to thrive through employment of friendlier and skilled staff, which in combination with great prices, is set to propel the repeat business that will be reliable. The firm expects that as the price of medication continues to rise, Inter-Global Medicare will be increasingly be appealing to the clientele’s sense of value, affordability, and convenience. Inter-global Medicare Entrepreneurs has come on board with the best prescription medication that seeks to fill the therapeutic gap that many scientific attempts have failed to break. Antiobesity Treatment, which this firm has developed, is called surgical sympathectomy. This entails administration of tables and a theatre surgical operation that is aimed at removing some of the excess fats from the body. After that, the patient is taken through a physical exercise session for at least two months and utmost five months within the supervision of the experts and within the facility. The degree of efficacy of this prescription will be based on the extent of weight loss. Considering the other past and even the present alternative prescriptions to the Inter-Global's drug, it emerges the best in terms of side effects with little body immunity destabilization and physical wellbeing. Objectives The objectives of Inter-Global Medicare entrepreneurs for its first four years in the market include; i. Deliver beyond the customers’ expectations with superior pricing ii. Increase the market size by more than 35% per year iii. Develop a steady business that survives off its own cash flow. Mission The mission statement of Inter-global Medicare is to provide clients with the best prices for their prescription medications. Our convenience and services will exceed the expectations of the customers. Keys to Success The fundamental keys to success by this firm will include; Satisfaction of the customers so that they are always motivated to come again. To ensure that the overhead costs as well as operating costs are maintained as low as possible. To provide effective prices that will be affordable to the customers and a cost-sales competitive tool against the other players in the industry. Company Summary Inter-Global Medicare entrepreneurs is located in Upper-Hill commercial center and offers prescription medications at discount prices to customers by mail order or at the store front. Company Ownership Inter-Global Medicare entrepreneurs are private limited liability corporation. It is registered with the national companies’ registrar under the company’s registration act. Products The Inter-Global Medicare Entrepreneurs offers a wide range of prescription drugs to patients based within Upper hill and nationally. Both generics and name brands will be on offer. In order for clients to purchase medications through mail order, they must first contact The Inter-global Medicare Entrepreneurs over the phone. The customer then needs to mail in the prescription, fax it, or email it. Once it is received and payment arrangements are complete, the prescription will be sent out to the customer via the delivery department. Local customers may stop by the store front to pick up the medications. In conducting any form of business, the concern should be over the welfare of the customers. The pharmaceutical industry is particularly delicate too given the implication of wrongful administration of drugs on patients. Based on this, the firm would do everything to ensure the safety and satisfaction of each customer. Besides, diligence and utmost care is of importance to guarantee success as outlined in the business objectives. The Inter-Global Medicare entrepreneurs will only service customers who self pay. The self pay customers will be attracted to The Inter-Global Medicare entrepreneurs because of its superior prices. For many Americans who may not have drug plans, including the vast majority of Americans over 50, a discount on drugs is very welcome on today's increasingly tight monthly budgets. The Inter-Global Medicare entrepreneurs will be able to survive on lower margins due to operating efficiencies gained through national mail order operations and not accepting insurance policy drug plans which hamper cash flow. The Inter-Global Medicare entrepreneurs will also save money by not paying for customer's unlimited access to a pharmacist. If a customer has a question regarding a drug, the pharmaceutical technician will attempt to answer it. As a last resort, the pharmacist will provide the answer. Generally, the technician or the accompanying printed literature will answer the question. This model of saving costs by not providing unlimited access to the pharmacist will be successful because the majority of customers will be customers who have been taking the said drug for a while. As opposed to a new prescription, there will be not physical interaction during the transaction. They are interested in The Pharmacy as an inexpensive source for their medication. With each order, a printout will accompany the medications providing directions on how to take the medications, other drugs that should be avoided concurrently, and other useful information. The Inter-Global Medicare Entrepreneurs will be using computer print outs from industry software to reduce the cost of providing this information. Market Analysis Inter-Global Medicare Entrepreneurs target market consists of mainly two different groups of patients. These are the local (walk-ins) and international customers (the mail customers). In reaching out to these two diverse potential customers, inter-Global Medicare will deploy two strategies to extensively provide coverage for this diverse market segments. The strategies will seek to promote the objective of the business as well as observe both ethical as well as moral principles in the administration of drugs. If all the stipulated principles and objectives would be observed, then the success of the business would also follow. Therefore, it is important to adhere to the set objectives of the business. References Abrams, Rhonda M., and Eugene Kleiner, 2003. The Successful Business Plan: Secrets & Strategies. 4th ed. Palo Alto, Calif.: The Planning shop. Debelak, Don, 2006. Perfect Phrases for Business Proposals and Business Plans: Hundreds Of Ready-To-Use Phrases For Winning New Clients, Launching New Products, And Getting The Funding You Need. New York: McGraw-Hill. Frey, Albert Wesley, 1956. The Effective Marketing Mix; Programming For Optimum Results. Hanover, N.H.: Amos Tuck School of Business Administration. Hills, Andrew P. Neil A. King, and Nuala M. Byrne, 2007. Children, Obesity and Exercise: Prevention, Treatment, and Management of Childhood and Adolescent Obesity. London: Routledge. Read More